| 期刊論文| 1. | Guay, F.、Chanal, J.、Ratelle, C. F.、Marsh, H. W.、Larose, S.、Boivin, M.(2010)。Intrinsic, identified, and controlled types of motivation for school subjects in young elementary school children。British Journal of Educational Psychology，80(4)，711-735。   | | 2. | Martin, W. C.、Lueg, J. E.(2013)。Modeling Word-of-Mouth Usage。Journal of Business Research，66(7)，801-808。 | | 3. | Ryan, Chris、Glendon, Ian(1998)。Application of leisure motivation scale to tourism。Annals of Tourism Research，25(1)，169-184。 | | 4. | Tsai, C. Y.、Huang, C. E.、Wu, M. T.(2014)。The Relevant Study of Leisure Motivation, Leisure Attitude and Health Promotion Lifestyle of Elderly People in Taiwan。International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering，8(8)，2411-2414。 | | 5. | Lien, Che-hui、Wen, Miin-jye、Wu, Chung-cheng(20110900)。Investigating the Relationships among E-Service Quality, Perceived Value, Satisfaction, and Behavioral Intentions in Taiwanese Online Shopping。Asia Pacific Management Review，16(3)，211-223。 | | 6. | Crandall, R.(1980)。Motivation for Leisure。Journal of Leisure Research，12(1)，45-54。 | | 7. | Allsop, D. T.、Bassett, B. R.、Hoskins, J. A.(2007)。Word-of-mouth research: Principles and applications。Journal of Advertising Research，47(4)，398-411。 | | 8. | Moon, Ji-Won、Kim, Young-Gul(2001)。Extending the TAM for the World Wide Web Context。Information & Management，38(4)，217-230。 | | 9. | Lee, J.、Graefe, A. R.、Burns, R. C.(2007)。Examining the antecedents of destination loyalty in a forest setting。Leisure Sciences，29(5)，463-481。 | | 10. | Atkinson, M. A.、Kydd, C.(1997)。Individual Characteristics Associated with World Wide Web Use: An Empirical Study of Playfulness and Motivation。The DATABASE for Advances in Information Systems，28(2)，53-62。 | | 11. | Sweetser, P.、Wyeth, P.(2005)。Gameflow: A model for evaluating player enjoyment in games。Computers in Entertainment，3(3)，1-24。 | | 12. | Richins, Marsha L.、Bloch, Peter H.(1991)。Post-purchase product satisfaction: incorporating the effects of involvement and time。Journal of Business Research，23(2)，145-158。 | | 13. | Prebensen, N. K.、Woo, E.、Chen, J. S.、Uysal, M. S.(2013)。Motivation and involvement as antecedents of the perceived value of the destination experience。Journal of Travel Research，52(2)，253-264。 | | 14. | Pihlström, M.、Brush, G. J.(2008)。Comparing the perceived value of information and entertainment mobile services。Psychology and Marketing，25(8)，732-755。 | | 15. | Litvin, S. W.、Goldsmith, R. E.、Pan, B.(2008)。Electronic word-of-mouth in hospitality and tourism management。Tourism Management，29(3)，458-468。 | | 16. | Babin, Barry J.、Darden, William R.(1995)。Consumer self-regulation in a retail environment。Journal of Retailing，71(1)，47-70。 | | 17. | Lin, H. H.、Wang, Y. S.、Chou, C. H.(2012)。Hedonic and utilitarian motivations for physical game systems use behavior。International Journal of Human-Computer Interaction，28(7)，445-455。 | | 18. | Lin, Miao-que、Chiang, Yi-fang(20100600)。The Influence of Store Environment on Perceived Experiential Value and Behavior Intention。Asia Pacific Management Review，15(2)，281-299。 | | 19. | Roselius, T.(1971)。Consumer rankings of risk reduction methods。Journal of Marketing，35(1)，56-61。 | | 20. | Vallerand, R. J.、Deci, E. L.、Ryan, R. M.(1987)。Intrinsic motivation in sport。Exercise and sport sciences reviews，15(1)，389-426。 | | 21. | Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Service Selling: An Interpersonal Influence perspective。Journal of Marketing，54(3)，68-81。 | | 22. | Schmitt, Bernd H.(1999)。Experiential marketing。Journal of Marketing Management，15(1-3)，53-67。 | | 23. | Guo, Y.、Barnes, S.(2011)。Purchase Behavior in Virtual Worlds: An Empirical Investigation in Second Life。Information and Management，48(7)，303-312。 | | 24. | Chu, C. W.、Lu, H. P.(2007)。Factors influencing online music purchase intention in Taiwan: An empirical study based on the value-intention framework。Internet Research，17(2)，139-155。 | | 25. | Quester, P.、Lim, A. L.(2003)。Product Involvement/brand loyalty: Is there a link?。Journal of Product & Brand Management，12(1)，22-38。 | | 26. | Sharp, C. E.、Rowe, M.(2006)。Online Games and E-business: Architecture for Integrating Business Models and Services into Online Games。IBM Systems Journal，45(1)，161-179。 | | 27. | Echchakoui, S.(2016)。Relationship between sales force reputation and customer behavior: role of experiential value added by sales force。Journal of Retailing and Consumer Services，28，54-66。 | | 28. | Sheth, J. N.(1971)。Word-of-Mouth in Low-Risk Innovations。Journal of Advertising Research，11(3)，15-18。 | | 29. | Burton, S.、Sheather, S.、Roberts, J.(2003)。Reality or perception? The effect of actual and perceived performance on satisfaction and behavioral intention。Journal of Service Research，5(4)，292-302。 | | 30. | Kristensen, K.、Martensen, A.、Gronholdt, L.(2000)。Customer satisfaction measurement at post Denmark: Results of application of the European customer satisfaction Index methodology。Total Quality Management，11(7)，1007-1015。 | | 31. | Babin, Barry J.、Darden, William R.、Griffin, Mitch(1994)。Work and/or fun: Measuring hedonic and utilitarian shopping value。Journal of Consumer Research，20(4)，644-656。 | | 32. | Sweeney, Jillian C.、Soutar, Geoffrey N.(2001)。Consumer Perceived Value: The Development of a Multiple Item Scale。Journal of Retailing，77(2)，203-220。 | | 33. | Kouthouris, C.(2009)。An examination of the relationships between motivation, involvement and intention to continuing participation among recreational skiers。International Journal of Sport Management, Recreation & Tourism，4(1)，1-19。 | | 34. | Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Malhotra, Arvind(2005)。E-S-QUAL: A multiple-item scale for assessing electronic service quality。Journal of Service Research，7(3)，213-233。 | | 35. | Mathwick, Charla、Malhotra, Naresh K.、Rigdon, Edward(2001)。Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment。Journal of Retailing，77(1)，39-56。 | | 36. | Babin, Barry J.、Attaway, Jill S.(2000)。Atmospheric Affect as a Tool for Creating Value and Gaining Share of Customer。Journal of Business Research，49(2)，91-99。 | | 37. | McIntyre, N.(1989)。The personal meaning of participation: Enduring involvement。Journal of Leisure Research，21(2)，167-179。 | | 38. | Cronin, J. Joseph Jr.、Brady, Michael K.、Hult, G. Tomas M.(2000)。Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments。Journal of Retailing，76(2)，193-218。 | | 39. | Compeau, Deborah R.、Higgins, Christopher A.(1995)。Computer self-efficacy: development of a measure and initial test。MIS Quarterly，19(2)，189-211。 | | 40. | Ragheb, M. G.、Tate, R. L.(1993)。A behavioral model of leisure participation, based on leisure attitude, motivation and satisfaction。Leisure Studies，12(1)，61-70。 | | 41. | Crompton, J. L.、Mckay, Stacey L.(1997)。Motives of Visitors Attending Festival Events。Annals of Tourism Research，24(2)，425-439。 | | 42. | Chang, Tung-Zong、Wildt, Albert R.(1994)。Price, product information, and purchase intention: an empirical study。Journal of the Academy of Marketing Science，22(1)，16-27。 | | 43. | Berry, Leonard L.、Carbone, Lewis P.、Haeckel, Stephan H.(2002)。Managing the total customer experience。MIT Sloan Management Review，43(3)，85-89。 | | 44. | Choi, S. H.、Fu, X. X.(2015)。Reexamining the dimensionality of leisure motivation and leisure satisfaction in a multicultural context: Evidence from Macau。Humanities & Social Sciences Reviews，3(1)，7-13。 | | 45. | Choubtarash, N.、Mahdieh, O.、Marnani, A. B.(2013)。The study of the relationship between consumer involvement and purchase decision (case study: cell phone)。Interdisciplinary Journal of Contemporary Research in Business，4(12)，276-296。 | | 46. | Delgado-Ballester, E.、Sabiote, E. F.(2015)。Brand experimental value versus brand functional value: Which matters more for the brand?。European Journal of Marketing，49(11/12)，1857-1879。 | | 47. | Holbrook, M. B.(2006)。The consumption experience: something new, something old, something borrowed, something sold。Journal of Micromarketing，26(2)，259-266。 | | 48. | Islam, M. F.、Rahman, M. M.、Mainuddin, M.、Chowdhury, A. N. M. M. H.(2014)。Identification of the key factors affecting the adoption of mobile phone gaming: A study in the context of Bangladesh。Global Journal of Management and Business Research，14(8)，1-12。 | | 49. | Jahromi, N. M.、Adibzadeh, M.、Nakhae, S.(2015)。Examination the interrelationships experiential marketing, experiential value, purchase behavior and their impact on customer's loyalty。Journal of Marketing and Consumer Research，12，73-87。 | | 50. | Khan, S. A.、Ramzan, N.、Shoaib, M.、Mohyuddin, A.(2015)。Impact of word of mouth on consumer purchase intention。Science International，27(1)，479-482。 | | 51. | Lloyd, C.、King, R.、McCarthy, M.、Scanlan, M.(2007)。The association between leisure motivation and recovery: A pilot study。Australian Occupational Therapy Journal，54，33-41。 | | 52. | Mangold, G. W.(1987)。Use of commercial sources of information in the purchase of professional services: What the literature tells us。Journal of Professional Services Marketing，3(1/2)，5-17。 | | 53. | Tsai, C. J.(2010)。A study on Taichung citizens' leisure motivations, leisure constraints and leisure facilitators for biking。Journal of Outdoor Recreation Study，8(4)，102-128。 | | 54. | Tseng, F. C.(2015)。Why we go shopping online together? Exploring the antecedents and consequences of eWOM in the social commerce network。Global Advanced Research Journal of Management and Business Studies，4(8)，308-324。 | | 55. | Yoon, G.、Duff, B. R.、Ryu, S.(2013)。Gamers just want to have fun? Toward an understanding of the online game acceptance。Journal of Applied Social Psychology，43(9)，1814-1826。 | | 56. | Yusof, J. M.、Musa, R.、Putit, L.(2013)。Mediating role of experiential value in self congruity and behavioural intention relationship。International Journal of Business and Management Studies，2(3)，109-121。 | | 57. | Babin, Barry J.、Lee, Yong-Ki、Kim, Eun-Ju、Griffin, Mitch(2005)。Modeling consumer satisfaction and word-of-mouth: restaurant patronage in Korea。Journal of Services Marketing，19(3)，133-139。 | | 58. | Crandall, Rick(1980)。Motivations for Leisure。Journal of Leisure Research，12(1)，45-54。 | | 59. | Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Walsh, Gianfranco、Gremler, Dwayne D.(2004)。Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?。Journal of Interactive Marketing，18(1)，38-52。 | | 60. | Mathwick, Charla、Malhotra, Naresh K.、Rigdon, Edward(2002)。The Effect of Dynamic Retail Experiences on Experiential Perceptions of Value: an Internet and Catalog Comparison。Journal of Retailing，78(1)，51-60。 | | 61. | Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing，60(3)，50-68。 | | 62. | Forsythe, Sandra M.、Shi, Bo(2003)。Consumer patronage and risk perceptions in Internet shopping。Journal of Business Research，56(11)，867-875。 | | 63. | Iso-Ahola, Seppo E.、Allen, Jon R.(1982)。The dynamics of leisure motivation: The effects of outcome on leisure needs。Research Quarterly for Exercise and Sport，53(2)，141-149。 | | 64. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research，28(3)，307-319。 | | 65. | Deci, Edward L.、Ryan, Richard M.(2000)。The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior。Psychological Inquiry，11(4)，227-268。 | | 66. | Hartline, Michael D.、Jones, Keith C.(1996)。Employee Performance Cues in A Hotel Service Environment: Influence on Perceived Service Quality, Value, and Word-of-Mouth Intentions。Journal of Business Research，35(3)，207-215。 | | 67. | Yoon, Yooshik、Uysal, Muzaffer(2005)。An Examination of the Effects of Motivation and Satisfaction on Destination Loyalty: a structural model。Tourism Management，26(1)，45-56。 | | 68. | Davis, Fred D.(1989)。Perceived Usefulness, Perceived Ease of Use, & User Acceptance of Information Technology。MIS Quarterly，13(3)，319-340。 | | 69. | Boulding, William、Kalra, Ajay、Staelin, Richard、Zeithaml, Valarie A.(1993)。A Dynamic Process Model of Service Quality: From Expectation to Behavioral Intentions。Journal of Marketing Research，30(1)，7-27。 | | 70. | Beard, Jacob G.、Ragheb, Mounir G.(1983)。Measuring leisure motivation。Journal of Leisure Research，15(3)，219-228。 | | 71. | Dodds, William B.、Monroe, Kent B.(1985)。The Effect of Brand and Price Information on Subjective Product Evaluations。Advances in Consumer Research，12(1)，85-90。 | | 72. | Ryan, Richard M.、Deci, Edward L.(2000)。Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions。Contemporary Educational Psychology，25(1)，54-67。 | | 73. | Arndt, Johan A.(1967)。Role of Product-Related Conversations in the Diffusion of a New Product。Journal of Marketing Research，4(3)，291-295。 | 會議論文| 1. | Jacoby, Jacob、Kaplan, Leon B.(1972)。The Components of Perceived Risk。The Third Annual Conference。Iowa City, Iowa：Association for Consumer Research。382-393。 | 學位論文| 1. | 陳子逸(2009)。慢速壘球運動參與者的休閒參與動機、自由時間管理及休閒滿意度之研究--以台灣北部地區為例(碩士論文)。南華大學。 延伸查詢 | | 2. | Obonyo, M.(2011)。Experiential Marketing, Experiential Value, Purchase Behavior and Customer Loyalty in the Telecoms Industry(博士論文)。Makerere University。 | 圖書| 1. | Evans, D.、McKee, J.(2010)。Social media marketing: the next generation of business engagement。John Wiley & Sons, Inc.。 | | 2. | Silverman, George(2001)。The Secrets of Word-of-Mouth Marketing。Amacom Books。 | | 3. | Lewis, Robert C.、Chambers, Richard E.(2000)。Marketing Leadership in Hospitality: Foundations and Practices。John Wiley & Sons, Inc.。 | | 4. | Kassin, S.(1998)。Psychology。Upper Saddle River, NJ：Prentice-Hall。 | | 5. | Bruner, J. S.(1966)。Toward a theory of instruction。W. W. Norton & Company。 | | 6. | Pine, B. J. II、Gilmore, J. H.(1999)。The experience economy: work is theatre and every business a stage。Harvard Business School Press。 | | 7. | Maslow, A. H.(1970)。Motivation and Personality。New York：Harper & Row。 | | 8. | Deci, Edward L.、Ryan, Richard M.(1985)。Intrinsic motivation and self-determination in human behavior。Plenum Press。 | | 9. | Deci, Edward L.(1975)。Intrinsic Motivation。Plenum Press。 | | 10. | Kotler, Philip(1999)。Marketing management: analysis, planning, implementation and control。Prentice-Hall。 | | 11. | Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Mason, OH：South-Western Thomson Learning。 | | 12. | Schmitt, Bemd H.(1999)。Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate to Your Company and Brands。Free Press。 | 圖書論文| 1. | Holbrook, M. B.(1994)。The nature of customer value: An axiology of services in the consumption experience。Service quality: New directions in theory and practice。Sage。 | |
| |