影響團購部落格網友購買意願因素之跨層次研究--以主購者特性與商品品牌形象為調解變數_

:::

詳目顯示

第 1 筆 / 總合 1 筆

/1頁

來源文獻資料
摘要
外文摘要
引文資料

題名：	影響團購部落格網友購買意願因素之跨層次研究--以主購者特性與商品品牌形象為調解變數
書刊名：	資訊管理學報
作者：	林妙雀／溫福星／商懿勻
作者(外文)：	Lin, Miao-que／Wen, Fur-hsing／Shang, Yi-yun
出版日期：	2011
卷期：	18:4
頁次：	頁21-42
主題關鍵詞：	網友涉入度；互動；信任；主購者吸引力；品牌形象；Involvement；Interaction；Trust；Initiator's attractiveness；Brand image
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(7) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:7 共同引用:0 點閱:35

在快速崛起的部落格行銷服務中，結合經營部落格之主購者與網友端，共同進行採購議價的團購行為，增強買方的議價能力，讓共同採購之網友買到價廉物美的商品，儼然已成為新興且流行的網路購買模式。回顧過去部落格之文獻，只偏重單一網友端或部落格經營者之研究，本研究為一窺部落格主購者與網友端兩個層次之決策行為全貌，採用階層線性模式（HLM），一方面探討網友涉入度、網友和部落格的互動、網友對主購者的信任及網友購買意願之關連性；另一方面分析主購者吸引力及團購商品品牌形象，對於主購者信任與網友購買意願之調節效果。本研究結果顯示網友對團購的涉入度越高、網友與部落格的互動越高，對於主購者的信任度越高，進而提升購買意願。同時主購者愈具吸引力，以及團購商品之品牌形象愈佳，對於主購者信任與網友購買意願之間，具有正向的調節效果。

以文找文

The emerging blog marketing links up the initiators and netizens to negotiate prices. The group purchasing system increases procurement negotiation ability of the netizens’ and it has become an oncoming online shopping model. As previous studies focus on either netizens side or initiators side, the study adopts HLM to link up the initiators and netizens to study their decision-making behaviors. The study not only examines the relations among involvement, interaction, trust and purchase intention, but also analyzes the moderating effect of initiator’s attractiveness and brand image on the relation between trust and purchase intention. The results reveal that the higher involvement and interaction, the higher trust that initiators have, thus the purchase intention would be increased. Furthermore, more attractiveness and better brand image have positive moderating effect on the relations between trust and purchase intention.

以文找文

期刊論文
1.	Rha, J. Y.、Widdows, R.(2002)。The Internet and the Consumer: Countervailing Power Revisited。Prometheus，20(2)，107-118。
2.	Mitchell, A.、Dacin, P. A.(199612)。The Assessment of Alternative Measures of Consumer Expertise。Journal of Consumer Research，2，219-239。
3.	Pan, B.、MacLaurin, T.、Crotts, J. C.(2007)。Travel blogs and the implications for destination marketing。Journal of Travel Research，46(35)，35-45。
4.	McGraw, K. O.、Wong, S. P.(1996)。Forming inferences about some intra-class correlation coefficients。Psychological Method，1(1)，30-46。
5.	Quible, Z. K.(2005)。Blogs and Written Business Communication Courses: A Perfect Union。Journal of Education for Business，80(6)，327-332。
6.	Kay, J.(2008)。Are blogs here to stay? An examination of the longevity and currency of a static list of library and information science weblogs。Serials Review，34，199-204。
7.	Schmidt, J.(2007)。Blogging Practices: An Analytical Framework。Journal of Computer-Mediated Communication，1409-1427。
8.	Gurak, L. J.、Antonijevic, S.(2008)。The psychology of blogging: you, me, and everyone in between。American Behavioral Scientist，52(1)，60-68。
9.	Kauffman, R. J.、Wang, B.(2001)。New Buyers' Arrival Under Dynamic Pricing Market Microstructure The Case of Group-Buying Discounts on the Internet。Journal of Management Information Systems，18(2)，157-188。
10.	Joseph, W. B.(1982)。The credibility of physically attractive communication: A Review。Journal of advertising，11，15-24。
11.	Flanagin, Andrew J.、Metzger, Miriam J.(2007)。The role of site features, user attributes, and information verification behaviors on the perceived credibility of web-based information。New Media and Society，9(2)，319-342。
12.	Varki, S.、Wong, S.(2003)。Consumer Involvement in Relationship Marketing of Service。Journal of Service Research，6(1)，83-91。
13.	Bansal, Harvir S.、Voyer, Peter A.(20001100)。Word-of-Mouth Processes within a Service Purchase Decision Context。Journal of Service Research，3(2)，166-177。
14.	Thompsen, P. A.、Foulger, D. A.(1996)。Effects of Pictographs and Quoting on Flaming in Electronic Mail。Computers in Human Behavior，12(2)，225-243。
15.	Trammell, K. D.、Tarkowski, A.、Hofmokl, J.、Sapp, A. M.(2006)。Republic of blog: Examining polish bloggers through content analysis。Journal of Computer-Mediated Communication，11(3)，702-722。
16.	Krugman, Herbert E.(1965)。The impact of television advertising:Learning without involvement。Public Opinion Quarterly，29(3)，349-356。
17.	Geerts, G. L.(2005)。Blogging 101 for CPAs。The CPA Journal，75(7)，12-13。
18.	Dobni, Dawn、Zinkhan, George M.(1990)。In Search of Brand Image: A Foundation Analysis。Advances in Consumer Research，17(1)，110-119。
19.	Smeltzer, L. R.(1997)。The Meaning and Origin of Trust in Buyer-Supplier Relationships。International Journal of Purchasing and Materials Management，33(3)，40-48。
20.	James, L. R.、Demaree, R. G.、Wolf, G.(1993)。An assessment of within group interrater agreement。Journal of Applied Psychology，78(2)，306-400。
21.	Burke, P. J.、Stets, J. E.(1999)。Trust and commitment through self-verification。Social Psychology Quarterly，62(4)，347-366。
22.	Enders, C. K.、Tofighi, D.(20070600)。Centering predictor variables in cross-sectional multilevel models: a new look at an old issue。Psychological Methods，12(2)，121-138。
23.	Anand, Krishnan S.、Aron, Ravi(2003)。Group buying on the Web: A comparison of price-discovery mechanisms。Management Science，49(11)，1546-1562。
24.	Zaichkowsky, Judith Lynne(1986)。Conceptualizing involvement。Journal of Advertising，15(2)，4-34。
25.	Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review，38(3)，102-120。
26.	Castro, S. L.(2002)。Data analytic methods for the analysis of multilevel questions: A comparison of intraclass correlation coefficients, rwg(j), hierarchical linear modeling, within- and between-analysis, and random group resampling。The Leadership Quarterly，13(1)，69-93。
27.	George, Jennifer M.(1990)。Personality, affect, and behavior in groups。Journal of Applied Psychology，75(2)，107-116。
28.	Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing，61(2)，35-51。
29.	Ridings, Catherine M.、Gefen, David、Arinze, Bay(2002)。Some Antecedents and Effects of Trust in Virtual Communities。Journal of Strategic Information Systems，11(3/4)，271-295。
30.	Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。
31.	McKnight, D. Harrison、Choudhury, Vivek、Kacmar, Charles(2002)。The Impact of Initial Consumer Trust on Intentions to Transact with a Web Site: A Trust Building Model。The Journal of Strategic Information Systems，11(3/4)，297-323。
32.	Zucker, Lynne G.(1986)。Production of Trust: Institutional Sources of Economic Structure, 1840-1920。Research in Organizational Behavior，8，53-111。
33.	Ganesan, Shankar(1994)。Determinants of long-term orientation in buyer-seller relationships。Journal of Marketing，58(2)，1-19。
34.	Grazioli, S.、Jarvenpaa, S. L.(2000)。Perils of Internet Fraud: An Empirical Investigation of Deception and Trust with Experienced Internet Consumers。IEEE Transactions on Systems, Man, and Cybernetics, Part A: Systems and Humans，30(4)，395-410。
35.	Ohanian, Roobina(1991)。The Impact of Celebrity Spokespersons' Perceived Image on Consumers' Intention to Purchase。Journal of Advertising Research，31(1)，46-54。
36.	Gilly, Mary C.、Graham, John L.、Wolfinbarger, Mary Finley、Yale, Laura J.(1998)。A dyadic study of interpersonal information search。Journal of the Academy of Marketing Science，26(2)，83-100。
37.	Slama, M. E.、Tashchian, A.(1985)。Selected socioeconomic and demographic characteristics associated with purchasing involvement。Journal of Marketing，49(1)，72-82。
38.	Podsakoff, Philip M.、Organ, Dennis W.(1986)。Self-Reports in Organizational Research: Problems and Prospects。Journal of Management，12(4)，531-544。
39.	Andrews, J. Craig、Durvasula, Srinivas、Akhter, Syed H.(1990)。A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research。Journal of Advertising，19(4)，27-40。
40.	Gefen, David D.(2002)。Customer Loyalty in E-commerce。Journal of the Association for Information Systems，3(1)，27-51。
41.	Biel, Alexander L.(1992)。How Brand Image Drives Brand Equity。Journal of advertising Research，32(6)，RC6-RC12。
42.	Balasubramanian, Sridhar、Mahajan, Vijay(2001)。The Economic Leverage of the Virtual Community。International Journal of Electronic Commerce，5(3)，103-138。
43.	McAllister, Daniel J.(1995)。Affect and Cognition Based Trust as Foundations for Interpersonal Cooperation in Organization。Academy of Management Journal，38(1)，24-59。
44.	Podsakoff, Philip M.、MacKenzie, Scott B.、Lee, Jeong-Yeon、Podsakoff, Nathan P.(2003)。Common method biases in behavioral research: A critical review of the literature and recommended remedies。Journal of Applied Psychology，88(5)，879-903。
45.	Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effect of Price, Brand, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research，28(3)，307-319。
46.	Fang, S. R.、Chang, F. Y.(2006)。The Influential Factors of Online Word-of-Mouth Formation-Internet Involvement and Virtual Community Management as Moderators。Journal of e-Business，8(4)，499-532。
47.	Hofmann, D. A.、Gavin, M. B.(1998)。Centering Decision in Hierarchical Linear Models: Implications for Research in Organizations。Journal of Management，24(5)，623-641。
48.	Koufaris, M.、Hampton-Sosa, W.(2005)。The Effect of Web Site Perceptions on Initial Trust in he Owner Company。International Journal of Electronic Commerce，10(1)，55-81。
49.	Nakajima, S.、J. Tatemura, Y. Hara, K. Tanaka.、Uemura, S.(2006)。Identifying Agitators as Important Blogger based on Analyzing Blog Threads.。Frontiers of www Research and Development--Apweb, Proceedings，3841，.285-296。
50.	Porter, L.V.、Trammell, K. D.、Chung, D.、Kim, E.(2007)。Blog Power: Examining the Effects of Practioner Blog Use on Power in Public Relations。Public Relations Review，33，92-95。
51.	Riley, F.、Chernatony, L.(2000)。The Service Brand as Relationships Builder。British Journal of Management，11(2)，137-150。
52.	Thakor, M. V.、Katsanis, L. P.(1997)。A Model of Brand Country Effects on Quality Dimensions: Issues and Implications。Journal of Consumer Marketing，9(3)，79-100。

會議論文
1.	Subramani, M. R.、Peddibhotla, N.(2004)。Determinants of Helping Behaviors in Online Groups: A Conceptual Model。Academy of Management Conference。New Orleans, LA。

圖書
1.	Blackshaw, P.、Nazzaro, M.(2006)。Consumer Generated Media (CGM) 101: Word of Mouth in the Age of the Web-Fortified Consumer。New York, NY：Nielsen Buzz Metrics。
2.	Guieford, J. P.(1965)。Fundamental statistics in phychology and education。N.Y：McGramn-Hill。
3.	溫福星(2006)。階層線性模式：理論、方法與應用。臺北市：雙葉書廊有限公司。延伸查詢
4.	Loudon, D. L.、Bitta, A. J.(1988)。Consumer Behavior: Concepts and Applications。New York, NY：McGraw-Hill。
5.	Sherif, M.、Cantril, H.(1947)。The Psychology of Ego-Involvement: Social Attitudes and Identifications。New York：John Wiley and Sons。
6.	邱皓政(2003)。量化研究與統計分析：SPSS中文視窗版資料分析範例解析。五南圖書出版股份有限公司。延伸查詢
7.	Cohen, J.(1988)。Statistical power and analysis for the behavioral sciences。Hillsdale, NJ：Lawrence Erlbaum Associates。
8.	Hoyer, W. D.、Maclnnis, D. J.(2007)。Consumer Behavior。Boston：Houghton Mifflin Co。
9.	Solomon, M. R.(2007)。Consumer Behavior: Buying, Having, and Being。Upper Saddler River, NJ：Prentice Hall。
10.	Tabachnick, Barbara G.、Fidell, Linda S.(2007)。Using multivariate statistics。Pearson/Allyn and Bacon。
11.	Petty, Richard E.、Cacioppo, John T.(1981)。Attitudes and Persuasion: Classic and Contemporary Approaches。William C. Brown。
12.	Kotler, Philip(2002)。Marketing Management。Prentice-Hall。
13.	Blackwell, Roger. D.、Miniard, Paul W.、Engel, James F.(2006)。Consumer behavior。Thomson South-Western。
14.	Raudenbush, Stephen W.、Bryk, Anthony S.(2002)。Hierarchical linear models: Applications and data analysis methods。Sage。
15.	Lankshear, C.、Knobel, M.(2005)。Blogging as Participation: Sociality of New Literacy。
16.	Morgan, D.(1994)。A Handbook for EMC Testing and Measurement。IEEE Electrical Measurement。London。

圖書論文
1.	Lewicki, R. J.、Bunker, B. B.(1996)。Developing and Maintaining Trust in Work Relationships。Trust in Organizations: Frontiers of Theory and Research。Sage。

推文
推薦
引用網址
引用嵌入語法
轉寄

top

:::

相關期刊
相關論文
相關專書
相關著作
熱門點閱

1.	疫情年代你適合社群團購嗎？
2.	網站品質能降低消費者知覺風險嗎？網路拍賣環境之實證分析
3.	網路拍賣環境中網站品質對知覺風險影響之研究：涉入程度調節效果之探討
4.	「互動與投入」誰才握有臉書粉絲專頁信任與購後行為關聯性的籌碼？--以星巴克(STARBUCKS)為例
5.	O2O商務模式下社群媒體行銷對消費者社群認知及行為意圖之影響
6.	團購網的網站品質對推薦意圖影響之研究--網路享樂體驗與網站認同的中介效果
7.	資訊科技涉入度與學習成效之探討--以資訊科技採用意圖為中介變數
8.	電視購物臺購買意願之實證分析
9.	產品品質、品牌形象與自我概念連結對顧客關係之影響
10.	旅遊電子商務網站中信任、互動、心流及使用行為意願之關聯性的探討

1.	快速辨識隱形忠誠顧客 --汽車維修業運用RFM模型於關係品質之探討

無相關書籍

無相關著作

1.	運動球星代言人可信度對品牌認同度與購買意願影響之研究--以2014年世界盃足球賽NIKE為例
2.	情緒能力、和睦關係、實質吸引力與專業能力對忠誠度之影響--以房屋仲介業為例
3.	學校專業吸引力的貝葉斯動態模型
4.	應用本體論來協助軟體專案進行流程調適
5.	運用關聯規則及改變探勘技術於防火牆政策規則優化
6.	建構彩色濾光膜及微透鏡缺陷樣型分析之資料挖礦架構
7.	影響網路強迫性購買傾向之因素研究關係網絡知識系統
8.	校園雲端服務管理系統整合介面之研究
9.	探討關鍵粉絲之訊息內容偏好--以X百貨之Facebook粉絲專頁為例
10.	結合腦波分析與內容導向過濾為基礎的文章推薦系統
11.	追求公平的邏輯--以認知公平觀點探討消費者線上團購意願
12.	運用詞彙權重技術於自動文件摘要之研究
13.	應用語句關係網路計算語句向心性之新聞事件摘要方法
14.	醫療資訊科技服務品質模型：由醫事人員觀點出發

QR Code

臺灣人文及社會科學引文索引資料庫系統

詳目顯示

臺灣人文及社會科學引文索引資料庫