Today, the busy society causes many office workers feel stress, and also causes personal get sick. With the advancement of science and technology, scientists found many substances, which were extracted from nature can prevent human diseases. These substances are made into capsules, tablets, which convenient for human use. Under the prevailing of the prevention is better than cure and the Chinese concept of self-cultivation, many pharmaceutical companies and biotech companies competing in the healthcare market. However, due to the domestic health food management, sellers should not advertise the efficacy of products to consumers without a certification of health food. Therefore, how do the advertisements have the sales force on the packages of dietary supplement of the printing. This issue is the researcher want to clarify. In this study, qualitative research and the initial statistic are the methods of research, to analysis the visual design on packaging of dietary supplement in current status of domestic. Using the brands of three pharmaceutical companies, Yung-shin, Standard, and Sinphar as example, to investigate the packaging design and the strategy behind. The results found, because of the restriction of code and the product’s ambiguous between food and medicine, industry make consumers associating through the graphic design, color, and the cues of naming on the package of products, that triggering consumer to buy goods. Furthermore, the pharmaceutical industries have their long-tern discipline background, they endue the brands of dietary supplement with the healthy and emotional image, that become the advantage in the healthcare market. However, the forms of visual elements on the packaging are complex, it’s difficult to create a brand identity. So, the domestic industry still need to pay effort on brand identification.