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題名：臺灣儲蓄互助社社員網路購物意向之研究
書刊名：經濟與管理論叢
作者：李桂秋／張鈺卉
作者(外文)：Lee, Kuei-chiu／Chang, Yu-hui
出版日期：2012
卷期：8:1
頁次：頁121-151
主題關鍵詞：信任；創新特性；科技接受模式；儲蓄互助社；結構方程式模式；Trust；Characteristics of the innovation；Technology acceptance model；TAM；Credit union；Structural equation modeling；SEM
原始連結：連回原系統網址new window
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Credit unions were established in Taiwan over 40 years ago, and their members now number more than two hundred thousand. This study cites the Technology Acceptance Model by Davis (1989) in its discussion of the internet purchase intentions of Credit Union members in Taiwan. Structural equation modeling (SEM) is used to provide a descriptive statistical analysis of such demographic variables as trust, the characteristics of innovation, perceived usefulness, perceived ease of use, attitude, and purchase intentions, and the differences between them. According to this analysis, trust and the characteristics of innovation (through perceived usefulness, perceived ease of use, and attitude) influence the purchase intentions of credit union members. The most important variable is attitude. Accordingly, credit unions should improve the functionality of their websites. They could provide, for example, online ordering, information on commodities, a message board connecting buyers and sellers, online credit card payment, and an increased diversity of products. Furthermore, credit unions could use internet and placement marketing. This would increase awareness among members and the general public of the benefits of purchasing using the CU Let platform, and lead to its becoming a more popular choice among consumers.
期刊論文
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會議論文
1.余強生、周廷斌(2006)。整合科技接受模式與創新擴散理論去探討消費者對線上服務產品的採用過程。實踐大學資訊管理學系暨企業管理研究所2003電子商務與數位生活研討會。  延伸查詢new window
研究報告
1.資策會(2007)。經濟部工業局電信平台整合資通訊應用推動計畫。臺北市：工業局。  延伸查詢new window
學位論文
1.林宜洵(2004)。消費者採用電腦無線上網之行為研究(碩士論文)。國立臺北大學。  延伸查詢new window
2.許榮洲(2005)。個人用戶對網路銀行接受行為研究--信任與科技接受模式的整合性探討(碩士論文)。國立政治大學。  延伸查詢new window
3.黃宇祥(2007)。虛擬初始科技信任歷程模式之探討(碩士論文)。國立東華大學。  延伸查詢new window
4.溫素真(2004)。消費者使用簡訊折價券之行為意圖(碩士論文)。國立高雄第一科技大學。  延伸查詢new window
5.Gefen, D.(1997)。Building users' trust in freeware providers and the effects of this trust on users' perceptions of usefulness, ease of use and intended use(博士論文)。Georgia State University。  new window
6.林美玲(2005)。網路購物顧客接受模式之研究(碩士論文)。國立成功大學。  延伸查詢new window
7.官振華(1996)。WWW使用者運用電子購物意願之研究--以人格特質、購買涉入與網路使用行為探討(碩士論文)。國立中央大學。  延伸查詢new window
8.李宛穎(1999)。線上銷售考量因素之研究(碩士論文)。國立中山大學。  延伸查詢new window
9.楊敦質(2008)。以科技接受模型分析數位有線電視之使用者採用行為(碩士論文)。國立中山大學。  延伸查詢new window
圖書
1.Fishbein, M.、Ajzen, I.(1975)。Beliefs, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Boston, MA：Addison-Wesley。  new window
2.Blau, P. M(1964)。Exchange and Power in Social Life。New York, NY：John Wiley and Sons。  new window
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4.Rogers, Everett M.、唐錦超(2006)。創新的擴散：為什麼有些好觀念、好產品會一炮而紅， 有些卻流行不起來？。台北：遠流出版公司。  延伸查詢new window
5.李茂能(2006)。結構方程模式Amos之簡介及其在測驗編制上之應用: Graphics & Basic。臺北：心理。  延伸查詢new window
6.Luhmann, N.(1979)。Trust and Power: Two Works。Chichester。  new window
7.Rogers, E. M.(1983)。Diffusion of Innovations。New York：Macmillan Publishing Company, Inc.。  new window
8.王保進(1999)。視窗版SPSS與行為科學研究。臺北：心理出版社。  延伸查詢new window
9.黃芳銘(2004)。社會科學統計方法學：結構方程模式。臺北市：五南圖書出版股份有限公司。  延伸查詢new window
10.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
其他
1.(2009)。CU Let's 購，http://www.culroc-coop.org.tw/ec99/shopl277/default.asp。  new window
2.(2008)。CULROC--中華民國儲蓄互助協會，http://www.culroc.org.tw/index.php。  延伸查詢new window
3.(2009)。網際網路泡沫，http://zh.wikipedia.org/w/index.php?title=%E7%B6%B2%E8%B7%AF%E6% B3%Al%E6%B2%AB%E5%8C%96andvariant=zh-tw。  new window
4.(2009)。網路使用與電子商務的十大指標：趨勢與策略，http://tx.shu.edu.tw/SilverJay/agenda/%E7%B6%B2%E8%B7%AF%E4%BD %BF%E7%94%A8%E8%88%87%E9%9B%BB%E5%AD%90%E5%95%86 %E5%8B%99%E7%9A%84%E5%8D%81%E5%A4%A7%E6%8C%87%E6 %A8%99.htm。  new window
5.World Council of Credit Unionse(2009)。World Council of Credit Unions - Home，http://www.woccu.org/。  new window
6.(2009)。RTI 新聞辭典，http://www.rti.org.tw/ajax/media/ content4.aspx?id=1120。  new window
圖書論文
1.Lewicki, J. R.、Bunker, B. B.(1995)。Trust in Relationships: A Model of Trust Development and Decline。Conflict, cooperation and justice。San Francisco：Jossey-Bass。  new window
 
 
 
 
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