Common Causes of Trust, Satisfaction and TAM in Online Shopping: An Integrated Model_

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題名：	Common Causes of Trust, Satisfaction and TAM in Online Shopping: An Integrated Model
書刊名：	品質學報
作者：	湯玲郎／阮氏紅幸
作者(外文)：	Tang, Ling-lang／Hanh Nguyen T. H.
出版日期：	2013
卷期：	20:5
頁次：	頁483-501
主題關鍵詞：	信任；滿意度；科技接受模式；電子化服務品質；資訊品質；Trust；Satisfaction；TAM；e-Service quality；Information quality
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:1 共同引用:1 點閱:38

網路購物的成功來自於兩項重要的墊腳石：信任與滿意度，但兩者的關係至今仍混淆不清。本研究提出信任與滿意度的共通點，再採用科技接受模式所建構的綜合模型進行研究。而研究框架亦包含資訊品質、系統品質，以及服務品質對網路購物顧客的購買意願之影響。本研究設計一書籍訂購情境，以越南籍和臺灣籍學生為主要樣本，進行電子郵件及街頭抽樣問卷調查以驗證提出的架構。研究結果顯示：信任與滿意度顯著影響網路購買行為，電子化服務的品質是影響兩者共同因素，而資訊品質則是電子服務品質最重要構面。

以文找文

Trust and satisfaction are two stepping stones for success in online business. However, the relationship between these two important concepts is still clouded in confusion. This study proposes that trust and satisfaction share common factors. Trust and satisfaction are studied using an integrated model with technology acceptance model (TAM). The ways in which information quality, systems quality and service quality affecting online customer's intention are also explained in this framework. We gathered data using an email survey questionnaire and hand in survey questionnaire. Most of the respondents were students from Vietnam and Taiwan. We tested our proposed framework using a book-ordering scenario. The result shows that trust and satisfaction significantly affect online shopping behavior. e-service quality is a common factor affecting both trust and satisfaction. The most important dimension of e-service quality is information quality.

以文找文

期刊論文
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25.	Gefen, David、Karahanna, Elena、Straub, Detmar W.(2003)。Trust and TAM in Online Shopping: An integrated Model。Management Information Systems Quarterly，27(1)，51-90。
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會議論文
1.	Hassanein, K.、Head, M.(2004)。Building online trust through socially rich web interfaces。Proceedings of Second Annual Conference on Privacy。Security and Trust。15-22。
2.	Kuo, T.、Shen, J. P.、Yang, M. L.(2010)。A study of e-service quality, satisfaction and loyalty on children’s website。The 46th Annual Conference of Chinese Society for Quality，1-8。
3.	Mantymaki, M.、Salo, J.(2010)。Trust, social presence and customer loyalty in social virtual worlds。23rd Bled eConference eTrust: Implications for the Individual。Enterprises and Society。
4.	McKnight, D. H.、Choudhury, V.(2006)。Distrust and trust in B2C e-commerce: do they differ?。ICEC ’06 Proceedings of the 8th international conference on Electronic commerce: The new e-commerce，482-491。
5.	Pavlou, P.(2001)。Integrating trust in electronic commerce with the technology acceptance model: model development and validation。Proceedings of Americas Conference on Information Systems。Boston, MA。101-134。
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8.	Tang, T. W.、Chi, W. H.(2005)。The role of trust in customer online shopping behavior: perspective of technology acceptance model。Proceedings of NAACSOS 2005，35-42。
9.	Tang, L. L.、Chiu, Y. B.、Tsai, W. C.(2006)。Using TAM and TTF perspectives explore factors affecting adoption of RFID system。Proceedings of CSMOT 2006。

研究報告
1.	Cheung, C. M. K.、Lee, M. K. O.(2013)。Research framework for consumer satisfaction with internet shopping, City University of Hong Kong, China。
2.	Zeithaml, V. A.、Parasuraman, A.、Malhotra, A.(2002)。An empirical examination of the service quality-value-loyalty chain in an electronic channel。Chapel Hill, NC：University of North Carolina。

圖書
1.	Rust, R. T.、Oliver, R. L.(1994)。Service Quality: New Directions in Theory and Practice。SAGE。

其他
1.	China Internet Network Information Center(2004)。The hotspot inquiry report on China internet network，http://www.cnnic.net.cn/download/ manual/2004111601.pdf。
2.	Internet World Stats(2012)，http://www.internetworldstats.com/stats.htm， 201202。
3.	Lankton, N. D.，MCKnight, H.(2006)。Using expectation disconfirmation theory to predict technology trust and usage continguance intentions，http://miscr.umn.edu/workshops/2006/spring/harrison.pdf， 201310。
4.	Psychlopedia(2012)，http://www.psych-it.com.au/Psychlopedia/article.asp?id=277， 201203。
5.	Revenue of Google Inc(2012)，http://investor.google.com/earnings/2010/index.html， 201202。
6.	U.S census Bureau(201202)，http://www.census.gov//econ/estats/2008/2008reportfinal.pdf， 201202。

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