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題名:食品標籤資訊與消費行為之關係--以某科技大學為例
書刊名:危機管理學刊
作者:黃顗倫吳國龍 引用關係侯正裕 引用關係黃錦川 引用關係
作者(外文):Huang, Y. L.Wu, K. L.Hou, AvusHuang, J. C.
出版日期:2013
卷期:10:2
頁次:頁109-120
主題關鍵詞:食品標籤消費行為健康促進食品安全結構方程模型Food labelsConsumer behaviorsHealth promotionFood safetyStructural equation modeling
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:162
飲食安全在國內外越來越受到重視,隨著國內食品事件接二連三發生,不僅影響國家貿易經濟,更使人深感憂慮,在消費者行為亦有相當程度影響。因此瞭解食品標籤資訊以增進食用安全對消費者是一個重要的議題。本研究探討食品標籤資訊與消費行為之相關性,以大學生為例收集261份樣本並以結構方程模型驗證研究模型,。結果顯示,學生族群對食品標籤資訊上的保存期限最為重視,而女生則比男生更重視食品標籤資訊,且對食品標籤資訊重視程度愈高則會有愈正向的食品消費行為。本研究因此建議教育單位可於生活教育中加強食品標示資訊方面知識,以提升學生對標示資訊的認知與食品安全的選擇行為。
Food safety has been attaching more and more importance at home and abroad. As food scare breaks out one after another in Taiwan, food safety issues not only affect national economic activities and trade, but also concern consumers, posing a significant influence on their behaviors. Thus seeking food safety through understanding information provided on food labels is an important issue for consumers. The study investigates the relevance between information provided on food labels and consumer behaviors. 261 respondents were collected from university students, and structural equation modeling was applied to verify the research model. The results show that students pay most attention on the expiratory date, and females are more attentive to information on food labels than males. Students attaching more importance to food labels show more positive food consuming behaviors. Therefore, we suggests that education institutes can enhance students' knowledge related to information provided on food labels as part of the curriculum, so that students can make an informed choice to ensure food safety.
期刊論文
1.Caswell, J. A.、Mojduszka, E. M.(1996)。Using Informational Labeling to Influence the Market for Quality in Food Products。American Journal of Agricultural Economics,78(5),1248-1253。  new window
2.Mahgoub, S. E.、Lesoli, P. P.、Gobotwang, K.(2007)。Awareness and use of nutrition information on food packages among consumers in Maseru (Lesotho)。African Journal of Food, Agriculture, Nutrition and Development,7(6),1-16。  new window
3.Glock, C. Y.、Nicosia, F. M.(1963)。Sociology and the Study of Consumers。Journal of Advertising Research,3,21-27。  new window
4.Caswell, J. A.、Padberg, D. I.(1992)。oward a More Comprehensive Theory of Food Labels。American Journal of Agricultural Economics,74(2),460-468。  new window
5.Osei, M. J.、Lawer, D. R.、Aidoo, R.(2012)。Consumers’ €™ Use and Understanding of Food Label Information and Effect on their Purchasing Decision in Ghana; A Case Study of Kumasi Metropolis。Asian Journal of Agriculture and Rural Development,2(3),351-365。  new window
6.Ababio, P. F.、Adi, D. D.、Amoah, M.(2012)。Evaluating the awareness and importance of food labelling information among consumers in the Kumasi metropolis of Ghana。Food Control,26(2),571-574。  new window
7.Zaltman, G.(2000)。Consumer researchers: take a hike!。Journal of Consumer Research,26(4),423-428。  new window
8.Bentler, P. M.、Bonett, D. G.(1980)。Significance test and goodness of fit in the analysis of covariance structures。Psychological Bulletin,88(3),588-606。  new window
研究報告
1.黃秋香(2013)。全球食品包裝標示重要議題與發展動態。食品工業發展研究所。  延伸查詢new window
2.顏如婕、陳玉玲、黃秋香、張嫈婉、簡相堂(2010)。台灣食品生活型態與消費行為之探討。食品工業發展研究所。  延伸查詢new window
學位論文
1.何美華(2011)。高職學生對西式速食認知及消費行為之研究(碩士論文)。國立高雄應用科技大學。  延伸查詢new window
2.廖盛斌(2011)。消費者對食品添加物之認知、態度及食品消費行為之關係(碩士論文)。康寧大學。  延伸查詢new window
3.江美瑤(2013)。大學學生對口腔健康知識、態度及行為探討:以南部某科技大學為例(碩士論文)。高雄醫學大學。  延伸查詢new window
4.林瑋芯(2012)。高雄市國小教師綠色消費態度與行為之研究(碩士論文)。高雄師範大學。  延伸查詢new window
5.周雯卿(2012)。消費者對海洋深層水的消費行為及對自願性產品認證(VPC)認知研究(碩士論文)。國立臺北大學。  延伸查詢new window
6.呂姿儀(2013)。烹調從業人員之食品衛生知識、食品衛生態度、食品衛生行為之關聯研究(碩士論文)。國立臺灣大學。  延伸查詢new window
圖書
1.李河水、王素梅、陳玉玲、陳麗婷、黃秋香、張嫈婉、謝侑蓉、鄭佩真、蘇桂香、鄒沂庭、陳國隆、財團法人食品工業發展研究所(2012)。2012年食品產業年鑑。新竹市:食品工業發展研究所。  延伸查詢new window
2.Woods, Walter A.(1981)。Consumer Behavior。New York:North-Holland。  new window
3.Williams, Terrell G.(1982)。Consumer behavior: Fundamentals & strategies。West Publishing Company。  new window
4.Loudon, D. L.、Bitta, A. J. D.(1988)。ConsumerBehavior: Concepts and Applications。New York:McGraw Hill。  new window
5.Jöreskog, K. G.、Sörbom, D.(1999)。LISREL 8.30。Chicago:Scientific Software International。  new window
6.Engle, J. F.、Blackwell, R. D.、Miniard, P. W.(1968)。Consumer Behavior。Forth Worth, TX:New York, NY:The Dryden Press:Holt, Rinehart & Winston。  new window
7.Walters, C. G.、Paul, G. W.(1970)。Consumer behavior: An integrated framework。Richard D. Irwin。  new window
8.Engel, J. F.、Kollat, D. T.、Blackwell, R. D.(1982)。Consumer behavior。New York:Holt, Rinehart and Winston Company。  new window
9.Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。  new window
10.Schiffman, Leon G.、Kanuk, Leslie Lazar(1991)。Consumer Behavior。Prentice-Hall。  new window
11.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
12.Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1993)。Consumer Behavior。Dryden Press。  new window
其他
1.(2012)。Taiwan Press Releases,http://tw.en.nielsen.com/news/index.shtml, 20120201。  new window
2.(2011)。食在安心,http://consumer.fda.gov.tw/Pages/Detail.aspx?nodeID=434&pid=6178, 20130427。  new window
3.(2013)。專題焦點,http://consumer.fda.gov.tw/Pages/Detail.aspx?nodeID=617&pid=7435, 20130606。  new window
4.張敏玟(2012)。食材故事行銷與營養標示趨勢,商業發展研究所。  延伸查詢new window
圖書論文
1.鄭育奇、黃秋香(2013)。歐美食品標示規範現況及其影響。ITIS產業評析。食品工業發展研究所。  延伸查詢new window
 
 
 
 
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