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題名:新產品屬性、知覺風險與購物通路選擇的探討--以認知需求為調節效果
書刊名:當代商管研究
作者:何雍慶蘇宏仁呂瓊瑜
出版日期:2013
卷期:5:2
頁次:頁122-138
主題關鍵詞:無店舖認知需求新產品知覺風險複區別分析模式Non-StoreNeed for cognitionNew product's perceived riskMultiple discriminant analysis
原始連結:連回原系統網址new window
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  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:9
  • 點閱點閱:5
期刊論文
1.Park, Jihye、Lennon, Sharron J.、Stoel, Leslie(2005)。On-line Product Presentation: Effects on Mood, Perceived Risk, and Purchase Intention。Psychology & Marketing,22(9),695-719。  new window
2.Lepp, A.、Gibson, H.、Lane, C.(2011)。Image and perceived risk: A study of Uganda and its official tourism website。Tourism Management,32(3),675-684。  new window
3.Kim, M.-J.、Chung, N.、Lee, C.-K.(2011)。The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea。Tourism Management,32(2),256-265。  new window
4.丁學勤(20071200)。網路購物知覺風險的前因與克服之道:消費者的觀點。經營管理論叢,3(2),97-116。new window  延伸查詢new window
5.Chakravarti, A.、Xie, J.(2006)。The impact of standards competition on consumers: Effectiveness of product information and advertising formats。Journal of Marketing Research,43(2),224-236。  new window
6.Chang, M.-L.、Wu, W.-Y.(2012)。Revisiting perceived risk in the context of online shopping: an alternative perspective of decision-making styles。Psychology and Marketing,29(5),378-400。  new window
7.Cho, S. E.(2010)。Perceived risks and customer needs of geographical accessibility in electronic commerce。Electronic Commerce Research and Applications,9,495-506。  new window
8.Dash, Joseph F.、Schiffman, L. G.、Berenson, C.(1976)。Risk and personality related dimensions of store choice。Journal of Marketing,40(1),32-39。  new window
9.Gutiérrez, S. S. M.、Izquierdo, C. C.、Cabezudo, R. S. J.(2010)。Product and Channel-Related Risk and Involvement in Online Contexts。Electronic Commerce Research and Applications,9(3),263-273。  new window
10.Im, I.、Kim, Y.、Han, H. J.(2008)。The effects of perceived risk and technology type on users' acceptance of technologies。Information and Management,45(1),1-9。  new window
11.Janakiraman, R.、Niraj, R.(2011)。The impact of geographic proximity on what to Buy, how to buy, and where to buy: Evidence from high-tech durable goods market。Decision Sciences,42(4),889-919。  new window
12.Kaynar, O.、Amichai-Hamburger, Y.(2008)。The effects of need for cognition on internet use revisited。Computers in Human Behavior,24(2),361-371。  new window
13.Kollmann, Tobias、Kuckertz, Andreas、Kayser, Ina(2012)。Cannibalization or synergy? Consumers' channel selection in online-offline multichannel systems。Journal of Retailing and Consumer Services,19(2),186-194。  new window
14.Kuvaas, B.、Kaufinann, G.(2004)。Impact of mood, framing, and need for cognition on decision makers’ recall and confidence。Journal of Behavioral Decision Making,17,59-74。  new window
15.Li, Y. H.、Huang, J. W.(2009)。Applying theory of perceived risk and technology acceptance model in the online shopping channel。World Academy of Science, Engineering and Technology,53,919-925。  new window
16.Liao, C.、Liu, C.-C.、Chen, K.(2011)。Examining the impact of privacy, trust and risk perceptions beyond monetary transactions: An integrated model。Electronic Commerce Research and Applications,10(6),702-715。  new window
17.Lumpkin, J. R.、Dunn, M, G(1990)。Perceived risk as a factor in store choice: An examination of inherent versus handled risk。Journal of Applied Business Research,6(2),104-118。  new window
18.Millson, M. R.、Wilemon, D.(2006)。Innovation in heavy construction equipment manufacturing: An exploratory study。International Journal of Innovation Management,10(2),127-161。  new window
19.Nakata, C.、Weidner, K.(2012)。Enhancing new product adoption at the base of the pyramid: A contextualized model。Journal of Product Innovation Management,29(1),21-32。  new window
20.Pierro, A.、Mannetti, L.、Kruglanski, A. W.、Klein, K.、Orehek, E.(2012)。Persistence of attitude change and attitude-behavior correspondence based on extensive processing of source information。European Journal of Social Psychology,42(1),103-111。  new window
21.Sicilia, M.、Ruiz, S.(2010)。The effect of web-based information availability on consumers1 processing and attitudes。Journal of Interactive Marketing,24,31-41。  new window
22.Scudder, J. N.、Herschel, R. T.、Crossland, M. D.(1994)。Test of a model linking cognitive motivation, assessment of alternatives, decision quality, and group process satisfaction。Small Group Research,25(1),57-82。  new window
23.Sinclaire, J.K.、Simon J.C.、Wilkes, R. B.(2010)。A Prediction model for initial trust gormation in electronic commerce。International Business Research,3(4),17-27。  new window
24.Singer, D. D.、Baradwaj, B. G.、Flaherty, S.、Rugemer, F.(2012)。The frequency and intensity of experience in online banking use。Journal of Internet Banking and Commerce,17(1),1-22。  new window
25.Tang, D.、Yang, J.B.、Chin, K.S.、Wong, Z. S.Y.、Liu, X.(2011)。A methodology to generate a belief rule base for customer perception risk analysis in new product development。Expert Systems with Applications,38,5373-5383。  new window
26.Turley, L. W.、LeBlanc, R. P.(1993)。An exploratory investigation of consumer decision making in the service sector。Journal of Services Marketing,7(4),11-18。  new window
27.Tuu, Ho Huy、Olsen, Svein Ottar(2012)。Certainty, risk and knowledge in the satisfaction-purchase intention relationship in a new product experiment。Asia Pacific Journal of Marketing and Logistics,24(1),78-101。  new window
28.Lin, C. L.、Lee, S. H.、Horng, D. J.(2011)。The effects of online reviews on purchasing intention: The moderating role of need for cognition。Social Behavior and Personality: an international journal,39(1),71-82。  new window
29.Payam, Hanaflzadeh、Hamid, Khedmatgozar(2012)。The mediating role of the dimensions of the perceived risk in the effect of customers’ awareness on the adoption of Internet banking in Iran。Electronic Commerce Research,12(2),151-175。  new window
30.Lim, N.(2003)。Consumers’ perceived risk: Sources versus consequences。Electronic Commerce Research & Applications,2(3),216-228。  new window
31.Chen, Y. H.、Hsu, I. C.、Lin, C. C.(2010)。Website Attributes That Increase Consumer Purchase Intention: A Conjoint Analysis。Journal of Business Research,63(9/10),1007-1014。  new window
32.Pires, Guilherme、Stanton, John、Eckford, Andrew(2004)。Influences on the Perceived Risk of Purchasing Online。Journal of Consumer Behaviour,4(2),118-131。  new window
33.Bansal, Harvir S.、Voyer, Peter A.(20001100)。Word-of-Mouth Processes within a Service Purchase Decision Context。Journal of Service Research,3(2),166-177。  new window
34.Biswas, D.、Biswas, A.(2004)。The diagnostic role of signals in the context of perceived risks in online shopping: Do signals matter more on the web?。Journal of Interactive Marketing,18(3),30-45。  new window
35.Gutierrez, S. S. M.(2006)。A model of consumer relationships with store brands, personnel and stores in Spain。International Review of Retail, Distribution and Consumer Research,16(4),453-469。  new window
36.Stone, Robert N.、Gronhaug, Kjell(1993)。Peceived Risk: Further Considerations for the Marketing Discipline。European Journal of Marketing,27(3),39-50。  new window
37.Drennan‚ J.、Mort‚ G. S.、Previte‚ J.(2006)。Privacy‚ Risk Perception‚ and Expert Online Behavior: An Exploratory Study of Household End Users。Journal of Organizational and End User Computing,18(1),1-22。  new window
38.Agarwal, S.、Teas, R. K.(2004)。Cross-national applicability of a perceived risk-value model。Journal of Product and Brand Management,13(4/5),242-256。  new window
39.Akaah, I. P.、Korgaonkar, P. K.(1988)。A conjoint investigation of the relative importance of risk relievers in direct marketing。Journal of Advertising Research,28(4),38-44。  new window
40.何雍慶、蔡青姿(20090300)。脈絡線索對網路購物之影響--以知覺風險模式為中介效果。顧客滿意學刊,5(1),121-148。new window  延伸查詢new window
41.Conchar, M. P.、Zinkhan, G. M.、Peters, C.、Olavarrieta, S.(2004)。An Integrated Framework for the Conceptualization of Consumers' Perceived-risk Processing。Journal of the Academy of Marketing Science,32(4),418-437。  new window
42.Cacioppo, John T.、Petty, Richard E.、Kao, Chuan Feng(1984)。The Efficient Assessment of Need for Cognition。Journal of Personality Assessment,48(3),306-307。  new window
43.Cacioppo, John T.、Petty, Richard E.(1982)。The Need for Cognition。Journal of Personality and Social Psychology,42(1),116-131。  new window
44.Tan, S. Jiuan(1999)。Strategies for Reducing Consumers' Risk Aversion in Internet Shopping。Journal of Consumer Marketing,16(2),163-180。  new window
45.Kim, Dan J.、Ferrin, Donald L.、Rao, H. Raghav(2008)。A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents。Decision Support Systems,44(2),544-564。  new window
46.Dholakia, Utpal M.(2001)。A motivational process model of product involvement and consumer risk perception。European Journal of Marketing,35(11/12),1340-1362。  new window
47.張景盛、藍宜亭、陳卜僑、黃俊英(20110300)。產品屬性、知覺風險與知覺利益之關係--以網路通路為例。行銷評論,8(1),125-148。new window  延伸查詢new window
48.Davis, Fred D.(1989)。Perceived Usefulness, Perceived Ease of Use, & User Acceptance of Information Technology。MIS Quarterly,13(3),319-340。  new window
圖書
1.Bowersox, D. J.、Cooper, M. B.(1992)。Strategic Marketing Channel Management。New York:McGraw-Hall。  new window
2.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ:Prentice-Hall。  new window
3.Welsch, Roy E.、Kuh, Edwin、Belsley, David A.(1980)。Regression Diagnostics: Identifying Influential Data and Source of Collinearity。New York, NY:John Wiley and Sons。  new window
4.Schiffman, L. G.、Kanuk, L. L.(2007)。Consumer behavior。Prentice Hall。  new window
5.Rogers, Everett M.(2003)。Diffusion of innovations。Free Press。  new window
其他
1.(20110125)。2011年團購快速成長手機購物潛力商機,http://www.mic.iii.org.tw/aisp/pressroom/press01_pop.asp?sno=243andcred+2011/1/25andtypel, 2012/05/28。  new window
2.(20110524)。2011年臺灣寬頻網路使用狀況調查,http://www.twnic.net.tw/ibnews.php, 2012/05/28。  延伸查詢new window
3.(20110217)。我國B2C電子商店調查報告摘要,http://ecommerce.org.tw/knowledge_research—list.php?ctype=l, 2012/05/28。  new window
4.(20120523)。101年4月份批發、零售及餐飲業動態調查經濟部,http://www.moea.gov.tw/Mns/populace/news/News.aspx?kind=landmenu_id=40andnews_id=25790, 2012/05/28。  new window
5.(20100901)。「宅經濟」殺很大,http://life.trendgo.com.tw/epaper/1205, 2012/05/28。  new window
6.陳炳宏,許敬柔(20061201)。台灣電視購物頻道產業之市場進入障礙與競爭策略分析,http://mediapeoplexom.cn/BIG5/22114/70684/70687/5115315.html, 2012/05/28。  延伸查詢new window
7.(20100825)。電視購物市場規模,http://life.trendgo.com.tw/epaper/1049, 2012/05/28。  new window
圖書論文
1.Cohen, A. R.(1957)。Need for cognition and order of communication as determinants of opinion change。The order of presentation in persuasion。New Haven, CT:Yale University Press。  new window
2.Cox, D. F.(1967)。Clues for Advertising Strategies。Risk Taking and Information Handling in Consumer Behavior。Boston:Harvard University Press。  new window
 
 
 
 
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