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H.(2006)。Corporate Blogging Strategies of the Fortune 500 Companies。Management Decision,44(3),316-334。 | 圖書1. | Accenture(2001)。Customer relationship management: A blueprint for government。New York:Accenture。 | 2. | Badgett, M.、Ballou, S.、LaValle, S.(2004)。Doing CRM right: What it takes to be successful with CRM。Somers, New York:IBM Business Consulting Services。 | 3. | Peppers, D.、Rogers, M.(2004)。Managing Customer Relationships: A Strategic Framework。John Wiley and Sons。 | 4. | Currie, W. L.(2004)。Value creation from e-business models: issues and perspectives。Elsevier Butterworth-Heinemann。 | 5. | Buttle, F.(2009)。Customer Relationship Management Concepts and Technologies。Elsevier Butterworth-Heinemann。 | 6. | 邱皓政(2003)。結構方程模式:LISREL的理論、技術與應用。臺北:雙葉。 延伸查詢 | 7. | Swift, R. 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T.、Lovelock, C.、Anderson, J. C.、李如玲、陳盈如、周軒逸(2007)。行銷學。臺北市:臺灣培生教育。 延伸查詢 | 22. | Spendolini, M. J.、呂錦珍(1996)。標竿學習:向企業典範借鏡。臺北市:天下文化。 延伸查詢 | 23. | Tapscott, D.、Ticoll, D.、王柏鴻(2004)。企業黑數:透明化提升公司誠信與價值。臺北市:時報文化。 延伸查詢 | 24. | Baran, R. J.、Galka, R. J.、Strunk, D. P.(2008)。Principles of customer relationship management。Mason, OH:Thomson。 | 25. | Gartner(2001)。CRM at Work: Eight characteristics of CRM winners。Stamford, CT:Gartner。 | 26. | Glyan, W. J.、Barnes, J. G.(1993)。Understanding services management。New York, NY:John Wiley & Sons。 | 27. | Johns, T.(1994)。Perfect customer care。New York, NY:Random House。 | 28. | Kumar, V.、Reinartz, W.(2005)。Customer relationship management: A databased approach。New York, NY:John Wiley & Sons。 | 29. | Lüdeke-Freund, F.(2009)。Business model concepts in corporate sustainability contexts: From rhetoric to a generic template for "business models for sustainability"。Lüneburg:Leuphana Universität。 | 30. | Osterwalder, A.(2004)。The business model ontology: A proposition in a design science approach。Lausanne, Switzerland:University of Lausanne。 | 31. | Peter, K.、Mark, M.(2001)。The eprocess edge: Creating customer value and business wealth in the Internet era。Boston, MA:McGraw-Hill。 | 32. | Seybold, P. B.、Marshak, R. T.(1998)。Customer.com: How to create a profitable business strategies for the internet and beyond。New York, NY:Random House。 | 33. | Villanueva, J.、Hanssens, D. M.(2007)。Customer equity: Measurement, management and research opportunities。Hanover, MA:Now。 | 34. | Woodcock, N.、Stone, M.、Foss, B.(2002)。The customer management scorecard。London:Korgan Page。 | 35. | Rust, Roland T.、Zeithaml, Valarie A.、Lemon, Katherine N.(2000)。Driving customer equity: How customer lifetime value is reshaping corporate strategy。New York:Free Press。 | 36. | Krippendorff, Klaus(2004)。Content Analysis: An Introduction to Its Methodology。Sage Publications。 | 37. | Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。 | 其他1. | 天下雜誌(2010)。2010天下企業公民TOP 50,http://issue.cw.com.tw/issue/2010csr/2010report-1.jsp。 | 2. | 臺灣IBM(2009)。2009年全球企業社會責任調查報告,http://www.ibm.com/news/tw/zh/2009/10/08/z513265m63605m15.html。 延伸查詢 | 3. | 臺灣永續能源研究基金會(2010)。2010臺灣永續企業報告獎,http://taise.org.tw/activitise.php?aID=27。 延伸查詢 | 4. | 遠見雜誌(2010)。第六屆企業社會責任大調查,http://www.gvm.com.tw/CSR2010/page02.html。 延伸查詢 | 5. | 遠見雜誌(2010)。CSR再造企業續航力,http://www.gvm.com.tw/CSR2010/page05_02.html。 延伸查詢 | 圖書論文1. | Thompson, Bruce(2000)。Ten commandments of structural equation modeling。Reading and understanding more multivariate statistics。American Psychological Association。 | 2. | Casadesus-Masanell, R.、Ricart, J. E.、侯秀琴(2011)。建構贏家競爭力。哈佛商業評論。 延伸查詢 | 3. | Osterwalder, A.、Pigneur, Y.(2003)。An ontology for e-business model。Value creation from e-business model。Oxford:Elsevier。 | 4. | Schaltegger, S.、Wagner, M.(2006)。Managing and measuring the business case for sustainability: Capturing the relationship between sustainability performance, business competitiveness and economic performance。Managing the business case for sustainability。Sheffield:Greenleaf。 | 5. | Seddon, P. B.、Lewins, G.、Freeman, P.、Shanks, G.(2004)。Business models and their relationship to strategy。Value creation from e-business models。Oxford:Elsevier。 | |
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