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題名：影響遊客參與觀光旅遊相關服務共同設計之關鍵因素
書刊名：運動與遊憩研究
作者：溫博仕 引用關係／廖啟順／莊惠凱／康馨予
作者(外文)：Wen, Bor-shyh／Liao, Chi-shun／Chuang, Hui-kai／Kang, Hsin-yu
出版日期：2014
卷期：8:3
頁次：頁61-73
主題關鍵詞：共同設計；套裝行程；參與體驗；創新合作；Co-design；Package tour；Participation experience；Innovation cooperation
原始連結：連回原系統網址new window
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  • 點閱點閱:33
本研究檢視遊客共同設計成果，發現四個關鍵因素涉及新的觀光旅遊服務共同設計。共同設計新的旅遊服務，以豐富的參與經驗是明顯的因素。同樣地，創新合作因素常導引遊客聚焦於觀光旅遊服務共同設計，被視為是相對重要的。其他影響服務共同設計因素包括遊客購買意圖，涉及觀光旅遊服務推薦與購買能力。忠誠信任因素有助於遊客了解共同設計如何被依賴及知覺信任。
This study examines the relationships between the tourist's participation and the co-design in travel services. The result shows that four key factors connect to the participatory design process. First, to co-design new travel services, experiential participation is a significant factor. Similarly, innovative cooperation in these new services which leads tourists to focus on service co-design is viewed as relatively important. Third, tourist's purchase intention is significantly directed by the tourism promotions and purchasing power. In addition, the tourist's loyalty and trust play a relative and positive role in helping enhance tourist's perception and understanding of travel service co-design.
期刊論文
1.Becken, S.、Simmons, D.、Frampton, C.(2003)。Segmenting tourists by their travel pattern for insights into achieving energy efficiency。Journal of Travel Research，42(1)，48-56。  new window
2.Berger, C.、Moslein, K.、Piller, F.、Reichwald, R.(2005)。Co-designing modes of cooperation at the customer interface: Learning from exploratory research。European Management Review，2(1)，70-87。  new window
3.Berger, C.、Piller, F.(2003)。Customers as co-designers。Manufacturing Engineer，82(4)，42-45。  new window
4.Bitner, M. J.、Booms, B. H.(1981)。Deregulation and the future of the US travel agent industry。Journal of Travel Research，20(2)，2-7。  new window
5.Fiore, A. M.、Lee, S. E.、Kunz, G.(2004)。Individual differences, motivations, and willingness to use a mass customization option for fashion products。European Journal of Marketing，38(7)，835-849。  new window
6.Hjalager, A. M.(2010)。A review of innovation research in tourism。Tourism Management，31(1)，1-12。  new window
7.Hooper, P.(1995)。Evaluation strategies for packaging travel。Journal of Travel & Tourism Marketing，4(2)，65-82。  new window
8.Ory, D. T.、Mokhtarian, P. L.(2009)。Modeling the structural relationships among short-distance travel amounts, perceptions, affections, and desires。Transportation Research Part A: Policy and Practice，43(1)，26-43。  new window
9.Schegg, R.、Liebrich, A.、Scaglione, M.、Ahmad, S. F. S.(2008)。An exploratory field study of web 2.0 in tourism。Information and Communication Technologies in Tourism 2008，5，152-163。  new window
10.Shaw, G.、Bailey, A.、Williams, A.(2011)。Aspects of service-dominant logic and its implications for tourism management: Examples from the hotel industry。Tourism Management，32(2)，207-214。  new window
11.Srensen, L.、Nicolajsen, H. W.(2010)。Service innovations。Vehicular Technology Magazine，5(1)，48-54。  new window
12.Ulrich, P. V.、Anderson-Connell, L. J.、Wu, W.(2003)。Consumer co-design of apparel for mass customization。Journal of Fashion Marketing and Management，7(4)，398-412。  new window
13.Vila, M.、Costa, G.、Rovira, X.(2010)。The creation and use of scorecards in tourism planning: A Spanish example。Tourism Management，31(2)，232-239。  new window
14.Okoli, C.、Pawlowski, S. D.(2004)。The Delphi method as a research tool: an example, design considerations and applications。Information and Management，42(1)，15-29。  new window
15.Yamamoto, D.、Gill, A. M.(1999)。Emerging trends in Japanese package tourism。Journal of Travel Research，38(2)，134-143。  new window
16.Lepp, A.、Gibson, H.(2008)。Sensation seeking and tourism: tourist role, perception of risk and destination choice。Tourism Management，29(4)，740-750。  new window
17.Littler, D.、Leverick, F.、Bruce, M.(1995)。Factors affecting the process of collaborative product development: A study of UK manufacturers of information and communications technology products。Journal of Product Innovation Management，12(1)，16-33。  new window
18.Milgrom, Paul、Roberts, John(1990)。The Economics of Modern Manufacturing: Technology, Strategy and Organization。American Economic Review，80(3)，511-528。  new window
19.Wang, Kuo-Ching、Hsieh, An-Tien、Huan, Tzung-Cheng(2000)。Critical service features in group package tour: An exploratory research。Tourism Management，21(2)，177-189。  new window
20.Chen, C. F.、Tsai, M. H.(2008)。Perceived value, satisfaction, and loyalty of TV travel product shopping: Involvement as a moderator。Tourism Management，29(6)，1166-1171。  new window
21.Heung, V. C. S.、Chu, R.(2000)。Important factors affecting Hong Kong consumers' choice of a travel agency for all-inclusive package tours。Journal of Travel Research，39(1)，52-59。  new window
22.Normann, Richard、Ramírez, Rafael(1993)。From value chain to value constellation: Designing interactive strategy。Harvard Business Review，71(4)，65-77。  new window
23.Ramaswamy, Venkat(2008)。Co-creating value through customers' experiences: The Nike case。Strategy and Leadership，36(5)，9-14。  new window
24.Berry, L. L.、Shankar, V.、Parish, J. T.、Cadwallader, S.、Dotzel, T.(2006)。Creating new markets through service innovation。MIT Sloan Management Review，47(2)，56-63。  new window
25.Zhang, X.、Song, H.、Huang, G. Q.(2009)。Tourism supply chain management: A new research agenda。Tourism Management，30(3)，345-358。  new window
26.Cronbach, Lee J.(1951)。Coefficient alpha and the internal structure of tests。Psychometrika，16(3)，297-334。  new window
27.Beldona, S.、Morrison, A. M.、O'Leary, J.(2005)。Online shopping motivations and pleasure travel products: A correspondence analysis。Tourism management，26(4)，561-570。  new window
圖書
1.交通部觀光局(2011)。中華民國99年觀光業務年報。台北：交通部觀光局。  延伸查詢new window
2.曹勝雄(2007)。觀光行銷學。台北：揚智文化事業股份有限公司。  延伸查詢new window
3.Balarin, F.(1997)。Hardware-software co-design of embedded systems: The POLIS approach。Springer Netherlands。  new window
4.Tabachnick, Barbara G.、Fidell, Linda S.(2007)。Using multivariate statistics。Pearson/Allyn and Bacon。  new window
5.Morrison, Alastair M.(1996)。Hospitality and travel marketing。Delmar Publishers。  new window
其他
1.WTO(2012)。Tourism and travel-related services，http://www.wto.org/english/tratop_e/serv_e/tourism_e/tourism_e.htm。  new window
 
 
 
 
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