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題名：死亡威脅下人生觀對享樂與實用消費之影響
書刊名：臺大管理論叢
作者：謝致慧 引用關係／凌儀玲 引用關係
作者(外文)：Shieh, Chih-hui／Ling, I-ling
出版日期：2014
卷期：25:1
頁次：頁157-184
主題關鍵詞：死亡威脅；人生觀；消費傾向；Mortality salience；Outlook on life；Consumer tendency
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:3
  • 點閱點閱:37
本研究應用恐懼管理理論探討人們面臨死亡威脅時其消費行為之傾向。共進行兩個實驗，實驗一分析死亡威脅對享樂消費和實用消費之傾向，結果顯示當人們面臨死亡威脅時，呈現較高享樂消費傾向。實驗二採二因子混合實驗設計，加入人生觀此一個人特質，探討死亡威脅對消費行為之調節效果，結果顯示對悲觀者而言，相較於低死亡威脅，高死亡威脅會有較高的餐飲消費傾向，以及有較低的投資理財傾向，然而對樂觀者而言卻無顯著差異。有趣的是，本研究亦發現，無論面臨高死亡威脅或處於低死亡威脅，人們的壽險消費傾向無顯著差異。
Based on the Terror Management Theory, this article examines the effects of mortality salience and outlook on life on consumer behavior. Two experiments were conducted. In experiment 1, the results indicate that individuals in the mortality salience condition allocate more money to their hedonic consumption than their utilitarian consumption; however, individuals in the control condition allocate more money to their utilitarian consumption than their hedonic consumption. In experiment 2, the results show that individuals who have a pessimistic outlook on life tend to spend more money on catering consumption, and spend less money on investment funds when they face the possibility of death. Specifically, there is no significant difference of buying life insurance between the high and low mortality salience condition.
期刊論文
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學位論文
1.葉佳佩(2011)。台灣重大天然災害死亡率分析：以集集大地震與莫拉克風災為例(碩士論文)。國立成功大學。  延伸查詢new window
圖書
1.Eysenck, H. J.、Eysenck, S. B. G.(1967)。Personality Structure and Measurement。London, UK：Routledge Kegan Paul。  new window
2.Pyszczynski, T.、Solomon, S.、Greenberg, J.(2003)。In the Wake of 9/11: The Psychology of Terror。Washington, DC：American Psychological Association。  new window
3.Becker, E.(1973)。The Denial of Death。NY：Free Press。  new window
其他
1.Hubler, S.(200114002)。Americans fend off sorrow with laden fork and spoon: People are craving sweets, getting together for potlucks, canning goods, baking pies, and carbo loading(and therefore exercising)。  new window
2.Mahr, K.(2012)。Dispatch from Sendai: Boom and bust after Japan's tsunami，http://globalspin.blogs.time.com/2012/01/20/after-japans-tsunami-boom-and-bust-insendai/?xid=rss-top-aol#ixzz1pXfe4Xdx.， 2012/03/10。  new window
圖書論文
1.Greenberg, J.、Pyszczynski, T.、Solomon, S.(1986)。The causes and consequences of the need for self-esteem: A terror management theory。Public and Private Self。New York, NY：Springer。  new window
 
 
 
 
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