今日包裝設計師是農產業與特色物產活化包裝行銷與推廣的重要推手，在發揮設計創意之前，應先充分的瞭解與掌握產品有益的關鍵知識，尋找在生產、流通與推廣行銷過程中，可發揮地方產業文化特色的機會點，培養出商品轉化的技術能力，以及對市場、產業脈動和消費趨勢的敏銳度，甚至於符合使用者機能的人體工學思考，搭配農產品外觀或包裝設計整體感，增加農產業多元化的附加價值。為迎接體驗經濟時代的來臨，當在進行設計評估與調查分析的同時，可以優先考量為農產建立品牌獨立的個性，提高既有或新創產品市場之差異性，強調精緻農業品質的農產精品化價值，並將農產品的辨識及能見度全面升級強化發展，以朝向臺灣農業地方產銷特色六級產業化之設計加值。

Package designers today are the major backstage planners for agricultural industry and local specialties. Therefore, they are supposed to understand relevant information regarding the product before applying their creativity on the design. Throughout the process of manufacturing, distributing, and promoting products in the market, designers can fully demonstrate the characteristics of local culture, cultivate related skills for product transformation, and further build up the sensitivity about the market, industrial development, and consumer's trend. Furthermore, ergonomics can be applied on agricultural product's appearance or package design to enhance its added-value. To welcome the era of the experience economy, it is important to build up the uniqueness of the agricultural product while conducting the evaluation and analysis. By doing this, it can increase product's uniqueness comparing to other existing products in the market, strengthen its value, and establish its identity to add value for Taiwan's agriculture.