According to the World Energy Outlook 2012, the improvement of energy efficiency will contribute the reduction of CO2 emission more than 70% at 2020. Among the non productive industries in Taiwan, the Wholesale and retail industries energy usage participate with its 16.5%, ranks just behind transportation and warehouse industries. Therefore, it is necessary to counsel Wholesale and retail vendors to improve energy efficiency. This study employs quantile regression model to benchmark Wholesale and retail trade vendors' EUI. The variable of building characteristic, variables of operating characteristics, and variables of geographical characteristics are considered in the model. As example of 2012, if the firms, whose EUI above the 50th percentile, achieve the energy saving target, the shopping malls and shopping centers could have saved 5.37% electricity and reduce 35.26 thousand metric tons of CO2, whereas discount shops could have saved 4.4% electricity and reduce of 16.06 thousand metric tons of CO2.