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題名:品牌權益模型之建構--以臺灣便利商店產業為例
書刊名:臺灣銀行季刊
作者:徐中琦 引用關係林仙芳
出版日期:2015
卷期:66:1
頁次:頁39-63
主題關鍵詞:品牌權益品牌鑑價模型連鎖便利商店
原始連結:連回原系統網址new window
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  • 點閱點閱:65
期刊論文
1.Nevin, John R.、Houston, M. J.(1980)。Image as a component of attraction to intraurban shopping areas。Journal of Retailing,56(1),77-93。  new window
2.Brown, Lew G.(1989)。The Strategic and Tactical Implications of Convenience in Consumer Product Marketing。Journal of Consumer Marketing,6(3),13-19。  new window
3.Simon, Carol J.、Sullivan, Mary W.(1993)。The Measurement and Determinants of Brand Equity: A Financial Approach。Marketing Science,12(1),28-52。  new window
4.Buchanan, Lauranne、Simmons, Carolyn J.、Bickart, Barbara A.(1999)。Brand equity dilution: retailer display and context brand effects。Journal of Marketing Research,36(3),345-355。  new window
5.Berry, Leonard L.、Seiders, Kathleen、Grewal, Dhruv(2002)。Understanding service convenience。Journal of Marketing,66(3),1-17。  new window
6.Farquhar, P. H.(1989)。Managing brand equity。Marketing Research,1(3),24-33。  new window
7.Ailawadi, Kusum L.、Keller, Kevin Lane(2004)。Understanding retail branding: Conceptual insights and research priorities。Journal of Retailing,80(4),331-342。  new window
8.Keller, K. L.、Aaker, D. A.(1998)。Corporate-level Marketing: The Impact of Credibility on A Form's Brand Extensions。Corporate Reputation Review,1,356-378。  new window
9.Mullen, M.、Mainz, A.(1989)。Brands, Bids and Balance Sheets: Putting a Price on Protected Products。Acquisitions Monthly,1989(Apr.),24-27。  new window
10.Zeithaml, Valarie A.(1988)。Consumer Perception of Price, Quality and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
11.Yale, L.、Venkatesh, Alladi(1986)。Toward the Construct of Convenience in Consumer Research。Advances in Consumer Research,13(1),403-408。  new window
12.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
13.Aaker, David A.、Keller, Kevin Lane(1990)。Consumer Evaluations of Brand Extensions。Journal of Marketing,54(1),27-41。  new window
14.Dabholkar, Pratibha A.、Thorpe, Dayle I.、Rentz, Joseph O.(1996)。A measure of service quality for retail stores: scale development and validation。Journal of the Academy of Marketing Science,24(1),3-16。  new window
15.Bucklin, Louis P.(1963)。Retail Strategy and the Classification of Consumer Goods。Journal of Marketing,27(1),51-56。  new window
16.Biel, Alexander L.(1992)。How Brand Image Drives Brand Equity。Journal of advertising Research,32(6),RC6-RC12。  new window
會議論文
1.左峻德、林妙雀、林昭孜、張嵐欣(2005)。英國、德國與日本品牌鑑價評估及臺灣地區未來連鎖加盟品牌權益衡量之研究。臺灣行銷研討會。台北:劍潭青年活動中心。  延伸查詢new window
2.Kamakura, W. A.、Russel, G. J.(1990)。A Scanner-Based on Measure of Brand Equity。MSI Workshop on Brand Equity。Cambridge, MA。  new window
3.Mahajan, V.、Rao, V. R.、Srivastava, R. K.(1990)。Development, Testing and Validation of a Model for the Measurement of Brand Value Under Conditions of Acquisition and Divestment。MSI Workshop on Brand Equity。Cambridge, MA。  new window
學位論文
1.謝天生(2009)。英國、日本、德國品牌權益模型實證分析與台灣品牌權益模型之建構--以台灣電腦產業為例(碩士論文)。國立臺灣科技大學。  延伸查詢new window
圖書
1.Srivastava, Rajendra K.、Shocker, Allan D.(1991)。Brand equity: A perspective on its meaning and measurement。Marketing Science Institute。  new window
2.臺灣連鎖加盟協會(2010)。臺灣連鎖店年鑑。台北。  延伸查詢new window
3.尼爾森公司(2011)。尼爾森消費者研究行為報告。台北。  延伸查詢new window
4.経済產業省企業法制研究会(2002)。ブランド価值評価研究会報告書。東京。  延伸查詢new window
5.Barwise, P.(1989)。Accounting for Brands。London Business School。  new window
6.BBDO(2001)。Brand Equity Review。BBDO Group Germany。  new window
7.BBDO(2002)。Brand Equity Excellence。BBDO Group Germany。  new window
8.Interbrand(2004)。Brand Valuation。Interbrand。  new window
9.Jones, J. P.、Slater, J. S.(1986)。What's in a Name? Advertising and the Concept of Brands。Lexington, MA:Lexington Books。  new window
10.Leuthesser, L.(1988)。Defining, measuring and managing brand equity: A conference summary。Marketing Science Institute。  new window
11.Kotler, Philip、Keller, Kevin L.(2009)。Marketing Management。Pearson。  new window
12.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
圖書論文
1.Brasco, Thomas C.(1988)。How Brand Names Are Valued for Acquisition。Defining, Measuring and Managing Brand Equity。Cambridge, MA:Marketing Science Institute。  new window
2.Penrose, N.(1989)。Valuation of Brand Names and Trademarks。Brand Valuation: Establishing a True and Fair View。London:The Interbrand Group。  new window
3.Stobart, P.(1989)。Alternative Methods of Brand Valuation。Brand Valuation: Establishing a True and Fair View。London:The Interbrand Group。  new window
4.Ward, K.(1989)。Can Cash Flows of Brands Really be Capitalized。Brand Valuation: Establishing a True and Fair View。London:The Interbrand Group。  new window
 
 
 
 
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