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題名:服務氣候、組織認同與服務導向公民行為之研究
書刊名:樹德科技大學學報
作者:楊濱燦 引用關係林少龍 引用關係黎哲愷
作者(外文):Yang, Bin-tsannLin, Shao-lungLi, Che-kai
出版日期:2015
卷期:17:1
頁次:頁1-20
主題關鍵詞:服務氣候組織認同服務導向公民行為Service climateOrganizational identificationService-Oriented organizational citizenship behaviors
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:1
過往有關服務導向公民行為之研究,雖有針對員工的認知變數來進行探討,然卻未有針對員工知覺到的服務氣候來對服務導向公民行為之關係進行研究。因此,本研究之研究目的便是以服務氣候為自變項,探討其與服務導向公民行為間之關係,且加入組織認同為中介變項,以進一步釐清變數間之關係。研究對象是以台北市地區壽險業務人員為研究樣本進行問卷調查,問卷發放採便利抽樣方式,有效回收303份。研究結果發現,服務氣候可透過組織認同之中介效果,使忠誠式服務導向公民行為、服務傳遞式服務導向公民行為與參與式服務導向公民行為之間,皆呈現出顯著之正向關係。最後,本研究根據研究結果,針對管理實務以及後續研究方面,提出相關建議之說明。
In the pass time, although there were studies that explored the relationships between employee's perceptions and service-oriented organizational citizenship behaviors, However, There was no researches that explore the relationships between service climate and service- oriented organizational citizenship behaviors. Therefore, the main purpose of this research was to use organizational identification as the intermediary variable to verify the relationships between service climate and service-oriented organizational citizenship behaviors. This research sample was conveyed by a questionnaires survey from insurance salespeople in Taipei. This research used convenience sampling method to collect data, and results came to 303 effective samples. The results of this research indicated that through the intermediary results by organizational identification, service climate can all make loyalty organizational behaviors, service delivery organizational behaviors, and participation organizational behaviors represent positively related. Finally, the research provided several suggestions for managerial and academic research.
期刊論文
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圖書
1.Albrecht, K.、Zemke, R.(2001)。Service America in the new economy。New York:McGraw-Hill。  new window
圖書論文
1.Grusec, J. E.(1983)。The socialization of altruism。Prosocial behavior。Newbury Park, California:Sage。  new window
 
 
 
 
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