:::

詳目顯示

回上一頁
題名:Self-Service Technologies Research: A Meta-Analytic Review
書刊名:行銷科學學報
作者:李婉怡 引用關係邱彥婷 引用關係劉嘉麒 引用關係
作者(外文):Lee, Wan-iChiu, Yen-tingLiu, Chia-chi
出版日期:2012
卷期:8:2
頁次:頁147-180
主題關鍵詞:自助式服務科技統合分析研究綜述Self-service technologiesMeta-analysisResearch synthesis
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:4
自助式服務科技研究的議題在服務接觸中日益增加已經超過60年,且累積了大量的知識和前瞻性的觀點。但是很遺憾的,在大部分的研究中已出現相同結果的衝突,且鮮少有研究提供完整的統合性研究分析說明評估自助式服務研究的一般性結論。因此,本研究的目的為協調自助式服務科技研究的不一致結論,利用統合分析建立自助式服務科技研究模式變數關係的一般性結論。本研究中總共收集133篇量化研究作為統合分析的建立,並利用統合分析與統合分析線性結構方程模型進行分析。本研究提出一個自助式服務科技全面性模型,其包含28個關鍵變數與48條重要關係路徑。結果顯示,在全面性模型中態度與滿意度是兩個重要的中介角色的變數。此外,有用性在科技接受模式中扮演重要的關鍵角色,影響顧客的態度與使用意願。而在滿意- 持續使用意願模型中,有用性與享受扮演了重要的關鍵角色。易用性在兩個分析模型中均非是重要影響的因子。當顧客使用自助式服務科技時,服務品質與知覺價值在顧客認知中具有重要的影響能力。在干擾分析中,自助式服務科技的類型是顯著干擾研究結果的因子。最後,本研究並依據結果提出理論與管理意涵供學術與實務界參考。
In this study, the authors conducted a quantitative meta-analysis of previous research on the self-service technologies in an attempt to make well-grounded statement on the comprehensive framework. The meta-analysis suggests that various predictors are strongly related to user behaviour outcomes. Furthermore, the meta-analytic structure equation modeling confirms that both usefulness and enjoyment play important roles in influencing self-service technologies adoption and satisfaction. Service quality and perceived value are also the key drivers of satisfaction. However, ease of use is no longer a crucial determinant to SST adoption in our results. Moderation effects are found for five but one factors. Finally, the authors offer implications for academics and practitioners.
期刊論文
1.Shin, D. H.(2009)。Towards an understanding of the consumer acceptance of mobile wallet。Computers in Human Behavior,25(6),1343-1354。  new window
2.Chen, S. J.、Chang, T. Z.(2003)。A descriptive model of online shopping process: some empirical results。International Journal of Service Industry Management,14(5),556-569。  new window
3.Chen, C. C.、Huang, E.(2009)。A Study on Taxpayers' Willingness to Use Self-service Technology-Based Online Government Services。Journal of Electronic Commerce in Organizations,7(2),44-66。  new window
4.Chen, L.-D.、Tan, J.(2004)。Technology Adaptation in E-commerce: Key Determinants of Virtual Stores Acceptance。European Management Journal,22(1),74-86。  new window
5.Cheung, M. W. L.、Chan, W.(2009)。A two-stage approach to synthesizing covariance matrices in meta-analytic structural equation modeling。Structural Equation Modeling,16(1),28-53。  new window
6.Curran, J. M.、Meuter, M. L.(2007)。Encourage Existing Customers to Switch to Self-Service Technologies: Put A Little Fun in Their Lives。Journal of Marketing Theory and Practice,15(4),283-298。  new window
7.Cunningham, L. F.、Young, C. E.、Gerlach, J. H.(2009)。A comparison of consumer views of traditional services and self-service technologies。Journal of Services Marketing,23(1),11-23。  new window
8.Hernandez, B.、Jimenez, J.、Martín, M. José(2009)。Adoption vs acceptance of e-commerce: two different decisions。European Journal of Marketing,43(9/10),1232-1245。  new window
9.Ko, E.、Kim, E. Y.、Lee, E. K.(2009)。Modeling Consumer Adoption of Mobile Shopping for Fashion Products in Korea。Psychology & Marketing,26(7),669-687。  new window
10.Lin, J. S. C.、Hsieh, P. L.(2011)。Assessing the self-service technology encounters: Development and validation of SSTQUAL scale。Journal of Retailing,87(2),194-206。  new window
11.Lim, K. S.、Lim, J. S.、Heinrichs, J. H.(2008)。Testing an Integrated Model of E-Shopping Web Site Usage。Journal of Internet Commerce,7(3),291-312。  new window
12.Schepers, J.、Wetzels, M.(2007)。A meta-analysis of the technology acceptance model: investigating subject norm and moderation effects。Information & Management,44,90-103。  new window
13.Cai, Shun、Xu, Yunjie(2006)。Effects of outcome, process and shopping enjoyment on online consumer behaviour。Electronic Commerce Research and Applications,5(4),272-281。  new window
14.Tarcan, E.、Varol, E. S.、Toker, B.(2010)。A Study on the Acceptance of Information Technologies from the Perspectives of the Academicians in Turkey。Ege Academic Review,10(3),791-812。  new window
15.Chiou, J. S.、Pan, L. Y.(2009)。Antecedents of Internet Retailing Loyalty: Differences Between Heavy Versus Light Shoppers。Journal of Business Psychology,24(3),327-339。  new window
16.Pan, Y.、Zinkhan, G. M.(2006)。Determinants of retail patronage: A meta-analytical perspective。Journal of Retailing,82(3),229-243。  new window
17.Dabholkar, P. A.(1994)。Incorporating Choice Into an Attitudinal Framework: Analyzing Models of Mental Comparison Processes。Journal of Consumer Research,21(1),100-118。  new window
18.Hu, P. J.-H.、Clark, T. H. K.、Ma, W. W.(2003)。Examining Technology Acceptance by School Teachers: A Longitudinal Study。Information Management,41(2),227-241。  new window
19.Dabholkar, Pratibha A.(1996)。Consumer evaluations of new technology-based self-service options: An investigation of alternative models of service quality。International Journal of Research in Marketing,13(1),29-51。  new window
20.Shamdasani, P.、Mukherjee, A.、Malhotra, N.(2008)。Antecedents and consequences of service quality in consumer evaluation of self-service internet technologies。The Service Industries Journal,28(1),117-138。  new window
21.Muthén, B.、Kaplan, D.、Hollis, M.(1987)。On structural equation modeling with data that are not missing completely at random。Psychometrika,52(3),431-462。  new window
22.Curran, J. M.、Meuter, M. L.(2005)。Self-service technology adoption: comparing three technologies。Journal of Services Marketing,19(2),103-113。  new window
23.Kim, J.、Fiore, A. M.、Lee, H. H.(2007)。Influences of online store perception, shopping enjoyment, shopping involvement on consumer patronage behavior towards an online retailer。Journal of Retailing and Consumer Services,14,95-107。  new window
24.Meuter, M. L.、Bitner, M. J.、Ostrom, A. L.、Brown, S. W.(2005)。Choosing among alternative service modes: an investigation of customer trial of self-service technologies。Journal of Marketing,69(Apr.),61-83。  new window
25.Luo, X.、Li, H.、Zhang, J.、Shim, J. P.(2010)。Examining multidimensional trust and multi-faceted risk in initial acceptance of emerging technologies: An empirical study of mobile banking services。Decision Support Systems,49,222-234。  new window
26.Lu, Y.、Zhou, T.、Wang, B.(2009)。Exploring Chinese users' acceptance of instant messaging using the theory of planned behavior, the technology acceptance model, the flow theory。Computers in Human Behavior,25,29-39。  new window
27.Yang, Z.、Peterson, R. T.(2004)。Customer Perceived Value, Satisfaction, Loyalty: The Role of Switching Costs。Psychology & Marketing,21(10),799-822。  new window
28.Yousafzai, S.、Pallister, J.、Foxall, G.(2009)。Multidimensional role of trust in Internet banking adoption。The Service Industries Journal,29(5),591-605。  new window
29.Zhao, X.、Mattila, A. S.、Eva Tao, L.-S.(2008)。The role of post-training self-efficacy in customers' use of self-service technologies。International Journal of Service Industry Management,19(4),492-505。  new window
30.Ha, Sejin、Stoel, Leslie(2009)。Consumer e-shopping acceptance: Antecedents in a technology acceptance model。Journal of Business Research,62(5),565-571。  new window
31.Alsajjan, Bander、Dennis, Charles(2010)。Internet banking acceptance model: Cross-market examination。Journal of Business Research,63(9),957-963。  new window
32.Dabholkar, Pratibba A.、Bagozzi, Richard P.(2002)。An attitudinal model of technology-based self-service: Moderating effects of consumer traits and situational factors。Journal of the Academy of Marketing Science,30(3),184-201。  new window
33.Meuter, Matthew L.、Ostrom, Amy L.、Roundtree, Robert I.、Bitner, Mary J.(2000)。Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters。Journal of Marketing,64(3),50-64。  new window
34.Wu, Jen-Her、Wang, Shu-Ching(2005)。What drives mobile commerce? An empirical evaluation of the revised technology acceptance model。Information & Management,42(5),719-729。  new window
35.Lin, C. H.、Shih, H. Y.、Sher, P. J.(2007)。Integrating Technology Readiness into Technology Acceptance: The TRAM Model。Psychology & Marketing,24(7),641-657。  new window
36.Ahn, Tony、Ryu, Seewon、Han, Ingoo(2007)。The Impact of Web Quality and Playfulness on User Acceptance of Online Retailing。Information & Management,44(3),263-275。  new window
37.Kang, Y. S.、Hong, S.、Lee, H.(2009)。Exploring continued online service usage behavior: The roles of self-image congruity and regret。Computers in Human Behavior,25(1),111-122。  new window
38.Yi, Mun Y.、Jackson, Joyce D.、Park, Jae S.、Probst, Janice C.(2006)。Understanding information technology acceptance by individual professionals: Toward an integrative view。Information & Management,43(3),350-363。  new window
39.Palmatier, Robert W.、Dant, Rajiv P.、Grewal, Dhruv、Evans, Kenneth R.(2006)。Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis。Journal of Marketing,70(4),136-153。  new window
圖書
1.Hunter, J. E.、Schmidt, F. L.(1990)。Methods of meta-analysis: Correcting error and bias in research finding。Newbury Park, CA。  new window
2.James, L. R.、Muliak, S. A.、Brett, J. M.(1982)。Casual analysis: Assumptions models and data。Beverly Hills, CA:Sage。  new window
3.Cooper, H. M.(2010)。Research synthesis and meta-analysis: a step-by-step approach。Sage publication。  new window
圖書論文
1.Meuter, M. L.、Bitner, M. J.(1998)。Self-service technologies: extending service frameworks and identifying issues for research。Self-service technologies: extending service frameworks and identifying issues for research。Chicago, IL:American Marketing Association。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關期刊論文
 
無相關著作
 
QR Code
QRCODE