由於資訊科技的發展，電子型錄已經成為商務模式的主要媒介，並透過多媒體技術之應用，將傳統紙本型錄轉化成以數位多媒體的方式來呈現商品特色與樣貌，以及為了降低傳統紙本的耗費，進而採用無紙化的方式呈現，並在電子型錄的產品中，添加多媒體小型面板，其中除了透過圖片、影音等多媒體的介紹，也含括商務交易模式，讓使用者在過程中能夠享受商品瀏覽與消費的樂趣，但因結合多媒體會面臨資源的處理程序過大，因此要如何有效的降低，以及針對網路交易之安全性、便利性等相關問題的發生，要如何降低風險與提高便利性是必要的考量，另外也探討如何將可離線瀏覽之特色應用於電子型錄，便於使用者於型錄離線模式下進行商品瀏覽，同時也能將下載的電子型錄放置於電子裝置，進而隨身攜帶使用，來突破過往不同之電子型錄，並提升其銷售與服務之實用性。 本研究主要透過 XML(eXtensible Markup Language)的規範，採用標籤的方式來定義其商品屬性與相關資訊之關聯，並運用所設計之電子型錄商務模式，將過去靜態模式下的電子型錄添加多媒體動態影音的元素，讓使用者瀏覽型錄時不會單調乏味，進而提升瀏覽之趣味性與吸引力，透過此方式來在滿意度極高的情況下，藉由社群網路等相關之分享，來提升此電子型錄的宣傳成效，並且透過人與人之間的傳遞，更能提升商品銷售的商機與成效，因此，除了透過此方式外，也會運用五大策略模式，來提升網站的行銷優勢。

In the concept of traditional e-commerce there are still many problems, the major obstacle: the high threshold of managing the online store in management and technology, incomplete of transaction security, and the risk of information asymmetry. This research is mainly based on the coordinates model of the triaxial dimensions of e-commerce proposed by A.B. Whinston, D.O. Stahl, and S. Choi (1997), a new framework for the concept of an e-commerce -E-catalog commerce model, to try to resolve the incomplete of traditional e-commerce, and thus the establishment of an innovative service architecture -an extension of the commodity and service concepts. Traditional e-commerce systems are the web-based B/S system architecture, which often makes the barriers to entry are too high to achieve many success cases of online stories, and some managers of traditional physical channels fell difficult to practice prohibitive. Therefore a new framework of this research is to attempt to break this bottleneck, reducing the threshold of entering this field of management and techniques of products and services through the rich client mode of C/S by integrating physical and virtual place, as well as reducing the input costs of buyers and sellers, to create a shopping form of innovative services architecture via integration of traditional shopping, mail order, TV shopping, online shopping, and thus to enhance the quality of service. In order to solve this problem, we will establish an electronic catalog of best practice business systems based on the electronic catalog business model above. This system will consist two parts of front-end and back-office consisting. The responsibility of back-office is mainly for the design and development of electronic catalogs, as well as related service for order transaction advisory and management, based on interactive web systems constructed by Web standardization and RIA technologies. The part of front-end mainly for the diversification presentations of dynamic and static information in commodity and operations about business marketing and advertisement, is online or offline e-catalog, e-commerce or hybrid systems based on technologies such as Flash, XML and ActionScript with the framework of page flipping, to support service of cross-platform and cross-browser. Related to project management and software engineering documents will also be illustrated in the project.