本研究將以音樂遊戲機臺《Jubeat》為例，探討促使玩家遊玩大型機臺與持續遊玩的動機，並探討不同人口背景的玩家對參與動機的影響。根據相關文獻配合問卷調查法，其結果得知：促發玩家遊玩大型機臺的主因為特殊的控制器與華麗的聲光效果；玩家持續遊玩的原因，則可分為：與興趣結合、挑戰與技能、幻想、情緒、社交與互動等五大因素，其中又以「與興趣結合」和「挑戰與技能」影響最大。此外，這五個因素會因不同性別、年齡與投入程度而有所差異，最為顯著的是投入程度不同對「社交與互動」所產生的影響。

This study took Jubeat as an example to explore players' motivation and continual playing behavior. In addition, the differences between players with different backgrounds to start playing this kind of music game were also investigated. According to the literature review and the questionnaire survey, arcade games equipped with special controllers and fantastic acousto-optic effects plays an important role in attracting players. When it comes to continuing the game, there are five factors: Combination of hobbies, Challenge and skill, Fantasy, Emotion and Social interaction that impact them, with the former two as the most pivotal elements. That is, games that allow players to enjoy their favorite songs and challenge themselves at the same time are most attractive. These five factors affect players with different ages, genders, and addictions to the game differently. Among them, ”Social Interaction” is shown to have the greatest influence upon those who are greatly addicted to the game.