:::

詳目顯示

回上一頁
題名:非理性行為與習慣領域
書刊名:習慣領域期刊
作者:鄭保村
作者(外文):Jeng, Bao-tsuen
出版日期:2012
卷期:3:2
頁次:頁11-35
主題關鍵詞:非理性行為習慣領域有限理性無限潛能Irrational behaviourHabitual domainsBounded rationalityUnlimited potential
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:29
  • 點閱點閱:19
本文旨在探究非理性 (經濟)行為與習慣領域會通之處,並試以二者論點引申超越「有限理性」及導正「非理性」行為之道。由於人類心理活動-思維、認知評估(cognitive evaluation)、情感(feelings)、意志力與自我評價(self-evaluation)在在影響判斷及決策;但感知、思維、意志都是受限的,因此判斷及決策難免產生偏誤,且受偏頗的情緒與自我評價影響。許多非理性(irrational)行為與「習慣領域」(Habitual Domains)學說相通,如直斷或捷思偏誤(heuristic bias)-代表性(representativeness)、易取性(availability)、定錨效應(anchoring)是最小阻力原則及印象概推的表現;從眾效應(Bandwagon effect)是最小阻力原則及責任擴散的反應;經驗效應(experience effect)是潛在領域(potential domains)、電網(circuit pattern)、類推聯想的呈現;自制力不足則攸關目標建立、注意力調度及情況評估。自我評價是同類互比、潛在領域的作用。正常人雖都會有非理性行為,但由習慣領域學說可以找到減低非理性行為的方法:第一,經由內省與自覺、知悉自己的習慣領域、養成全面思考,可以對治捷思偏誤;第二,以空無原理、養成歸零思考的習慣、做整體評估,可以避免落入框架效應(framework effect)及慣性思維(inertia of thinking)的陷阱中;第三,凡事作縝密的構思與評估,並以自己是全責主人、萬事助長的自我期許避免落入有限情緒的窟窿中;第四,建立高度明確 的目標,並全力知行、做全責主人,以克服有限意志;第五,以萬事助長,人具無限潛能的觀念、人也是無價之寶,建立正確的自我評價。
This paper will discuss the connection between the irrational (economic) behavior theory and the habitual domains theory. Through the discussion, the paper will further propose methods that can transcend the “bounded rationality” and correct “irrational” behaviors. Psychological activities of one person, such as thought, cognitive evaluation, feeling, willpower and self-evaluation, have great influences on his or her decision. That is to say, cognition, thought and will have limitation, so one person's decision is often biased by his or her own feelings and self-evaluations. With regard to the aforementioned bias and limitation of a decision, we may find in the habitual domain theory the reason of such irrational behaviors described by the irrational behavior theory. For instance, the heuristic bias, such as the representativeness heuristic, the availability heuristic and the anchoring effect, results from the principle of least resistance and the halo effect. The bandwagon effect reflects the principle of least resistance and the diffusion of responsibility. The experience effect is related to the result of the potential domain, the circuit pattern and the analogy association. The insufficiency of self-control is influenced by the goal establishment, the attention allocation and the condition assessment. The self- evaluation is the effect of the social comparison and the potential domain. Thus, solutions to these irrational behaviors can further be proposed from the perspective of the habitual domain theory. First, to be aware of our own habitual behaviors through self-reflection and to learn to think comprehensively can help reduce our heuristic bias. Second, to learn to think from the scratch on the basis of the void principle and to make a comprehensive evaluation can help us not to fall into the trap of the framework effect and the inertia of thinking. Third, to do things with meticulous design and evaluation, to be fully responsible for our own conducts and to learn to positively regard difficulties as good lessons for our development can help us avoid the bounded emotion. Fourth, to set up a clear goal, to devote ourselves and to take full responsibility can overcome bounded willpower. Fifth, to positively regard difficulties as lessons, to believe our unlimited potentials and to understand the invaluable meaning as a human being can help constitute ourselves with a correct self evaluation.
期刊論文
1.Simon, Herbert(1967)。Motivational and Emotional Controls of Cognition。Psycho- logical Review,74(1),29-39。  new window
2.鄭保村(20100600)。以覺照開拓潛在領域。習慣領域期刊,1(2),119-135。new window  延伸查詢new window
3.鄭保村(20091100)。習慣領域的擴展與昇華:心念運作的觀點。習慣領域期刊,1(1),173-192。new window  延伸查詢new window
4.Thaler, R.(1986)。The Psychology and Economics Conference Handbook: Comments on Simon, on Einhorn and Hogarth, and on Tversky and Kahneman。Journal of Business,59(4),279-284。  new window
5.Thaler, Richard H.(1999)。Mental Accountng Matters。Journal of Behavioral Decision Making,12(3),183-206。  new window
6.Rabin, Matthew(200009)。Risk Aversion and Expected-Utility Theory: A Calibration Theorem。Econometrica,68(5),1281-1292。  new window
7.Tversky, A.、Kahneman, D.(1974)。Judgement Under Uncertainty: Heuristics and Biases。Science,185(4157),1124-1131。  new window
8.Kahneman, D.、Tversky, A.(1979)。Prospect theory: An analysis of decision under risk。Econometrica,47(2),263-291。  new window
9.Shefrin, Hersh、Statman, Meir(1985)。The Disposition to Sell Winners Too Early and Ride Losers Too Long: Theory and Evidence。The Journal of Finance,40(3),777-790。  new window
10.Shefrin, Hersh、Statman, Meir(2000)。Behavioral Portfolio Theory。Journal of Financial and Quantitative Analysis,35(2),127-151。  new window
11.Tversky, Amos、Kahneman, Daniel(1981)。The Framing of Decisions and the Psychology of Choice。Science,211(4481),453-458。  new window
12.Hayek, Friedrich A.(1945)。The use of knowledge in society。The American Economic Review,35(4),519-530。  new window
會議論文
1.鄭保村(2009)。心、腦與禪修。2009年佛學與人生學術研討會,(會議日期: 2009年11月21日)。逢甲大學人文社會學院。161-181。  延伸查詢new window
2.鄭保村(2011)。理性的超越與禪的意趣。2011年佛學與人生學術研討會,(會議日期: 2011年10月22日)。逢甲大學人文社會學院。147-170。  延伸查詢new window
3.鄭保村(2005)。心念的轉化與觀照。2005年佛學與人生國際學術研討會,(會議日期: 2005年10月22、23日)。逢甲大學人文社會學院。109-124。  延伸查詢new window
圖書
1.Nofsinger, John R.、郭敏華(2002)。投資心理學。臺灣培生教育出版股份有限公司。  延伸查詢new window
2.Sternberg, Robert J.、楊柄鈞、陳燕、鄒枝玲、黃希庭(2006)。認知心理學。北京:中國輕工業出版社。  延伸查詢new window
3.Ariely, Dan、周宜芳、林麗冠、郭貞伶(200805)。誰說人是理性的!:聰明消費者與行銷高手必讀的行為經濟學。臺北:天下文化。  延伸查詢new window
4.Ariely, Dan、Jones, S.(2010)。The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home。New York:HarperCollins。  new window
5.游伯龍(2009)。全國大專習慣領域種子教師研習營--進階班講義。新竹:習慣領域研究室。  延伸查詢new window
6.Ariely, Dan(2008)。Predictably Irrational: The Hidden Forces That Shape Our Decisions。Harper。  new window
7.Shiller, Robert J.、周翠如、齊思賢(200011)。非理性繁榮。臺北:時報文化。  延伸查詢new window
8.高翠霜(2009)。贏家的詛咒。臺北:經濟新潮社。  延伸查詢new window
9.郭敏華(2008)。行為財務學:當心理學遇上財務學。智勝文化。  延伸查詢new window
10.Haugen, Robert A.、郭敏華(2001)。新財務--打破效率市場迷思。臺北:智勝文化。  延伸查詢new window
11.Haugen, Robert A.(1999)。The New Finance: The Case against Efficient Markets。Prentice Hall。  new window
12.Buchanan, Mark、葉偉文(2008)。隱藏的邏輯--掌握群眾行為的不敗公式。臺北:天下文化。  延伸查詢new window
13.Mises, L. V.(1949)。Human Action。New Haven:Yale University Press。  new window
14.Shleifer, Andrei(2000)。Inefficient Capital Markets: An Introduction to Behabioural Finance。Oxford UP。  new window
15.Thaler, Richard(1994)。The Winner's Curse: Paradoxes and Anomalies of Economic Life。Princeton, N. J.:Princeton University Press。  new window
16.Rabin, Matthew(2000)。Diminishing Marginal Utility Cannot Explain Risk Aversion。CVF。  new window
17.奚愷元(2006)。別當正常的傻瓜:教你如何明智做決策。台北:久石文化。new window  延伸查詢new window
18.Montier, James、郭敏華(2004)。行為財務學。台北:智勝文化。  延伸查詢new window
19.Montier, James(2002)。Behavioural Finance。Chichester:John Wiley & sons, Ltd.。  new window
20.Nofsinger, John R.(2002)。The Psychology of Investing。New Jersey:Prentice Hall。  new window
21.游伯龍(1987)。行為的新境界:理論與應用。臺北市:聯經出版事業股份有限公司。  延伸查詢new window
22.Ariely, Dan(2011)。不理性的力量。臺北:天下文化。  延伸查詢new window
23.Simon, Herbert A.(1997)。Administrative Behavior: A Study of Decision-Making Processes in Administrative Organizations。New York:Free Press。  new window
24.游伯龍(199208)。智慧新境。臺北市:財團法人洪健全教育文化基金會:書評書目出版社。  延伸查詢new window
25.游伯龍(1998)。HD:習慣領域--IQ和EQ沒談的人性軟體。臺北市:時報文化出版企業股份有限公司。  延伸查詢new window
26.游伯龍(1993)。智慧乾坤袋。臺北市:財團法人洪健全教育文化基金會。  延伸查詢new window
27.薛求知、黃佩燕、魯直、張曉蓉、郭敏華(2005)。行為經濟學--理論與應用。智勝文化。  延伸查詢new window
其他
1.Ariely, Dan。我們是否主宰自己的決定?,http://www.ted.com/talks/dan_arielyasks_are_we_in_control_of_our_own_decisions.html。  new window
2.Ariely, Dan。談論我們受幹擾的道德準則,http://www.ted.com/talks/dan_ariely_on_our_buggy_moral_code.html。  new window
圖書論文
1.Thaler, R.(1991)。Mental Accounting。Quasi-Rational Economics。Russell Sage。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關博士論文
 
無相關著作
 
QR Code
QRCODE