| 期刊論文| 1. | Boyd, Harper W.、Levy, Sidney J.(196311)。New Dimensions in Consumer Analysis。Harvard Business Review，41，129-140。   | | 2. | Solomon, Michael R.(198312)。The Role of Product as Social Stimuli: A Symbolic Interactionism Perspective。Journal of Consumer Research，10，319-329。 | | 3. | Treacy, Michael、Wiersema, Fred(1993)。Customer Intimacy and Other Value Disciplines。Harvard Business Review，71(1)，84-93。 | | 4. | Woodruff, Robert B.(1997)。Customer value: The next source for competitive advantage。Journal of the Academy of Marketing Science，25(2)，139-153。 | | 5. | Sheth, Jagdish N.、Newman, Bruce I.、Gross, Barbara L.(1991)。Why We Buy What We Buy: The Theory of Consumption Value。Journal of Business Research，22(2)，159-170。 | 圖書| 1. | Hooley, Graham J.、Saunders, John(1993)。Competitive Positioning: The Key to Marketing Strategy。New York, NY：Prentice Hall。 | | 2. | Peter, J. P.、Olson, J. C.(1990)。Consumer Behavior and Marketing Strategy。Irwin, IL：Richard D. Irwin Inc.。 | | 3. | Day, George S.(1990)。Market driven strategy: processes for creating value。Free Press。 | | 4. | Rokeach, Milton J.(1973)。The Nature of Human Values。Free Press。 | 圖書論文| 1. | Lai ,Albert Wenben(1995)。Consumer Values, Product Benefits and Customer Value: a Consumption Behavior Approach。NA-Advances in Consumer Research。Provo, UT：Association for Consumer Research。 | |