| 期刊論文1. | Animesh, A.、Viswanathan, S.、Agarwal, R.(2011)。Competing "creatively" in sponsored search markets: The effect of rank, differentiation strategy, and competition on performance。Information Systems Research,22(1),153-169。 | 2. | Ataman, M. B.、Mela, C. F.、van Heerde, H. J.(2008)。Building brands。Marketing Science,27,1036-1054。 | 3. | Sridhar, K.、Bezawada, R.、Trivedi, M.(2012)。Investigating the drivers of consumer cross-category learning for new products using multiple data sets。Marketing Science,31,668-688。 | 4. | Zeng, L.、Proctor, R. W.、Salvendy, G.(2009)。Fostering creativity in service development: Facilitating service innovation by the creative cognition approach。Service Science,1,142-153。 | 5. | Albuquerque, P.、Pavlidis, P.、Chatow, U.、Chen, K. Y.、Jamal, Z.(2012)。Evaluating promotional activities in an online two-sided market of usergenerated content。Marketing Science,31,406-432。 | 6. | Banterle, A.、Cavaliere, A.、Carraresi, L.、Stranieri, S.(2014)。Food SMEs face increasing competition in the EU market: Marketing management capability is a tool for becoming a price maker。Agribusiness,30,113-131。 | 7. | Bernstein, F.、Federgruen, A.(2007)。Coordination mechanisms for supply chains under price and service competition。Manufacturing & Service Operations Management,9(3),242-262。 | 8. | Blandon, J.、Henson, S.、Islam, T.(2009)。Marketing preferences of smallscale farmers in the context of new agrifood systems: A stated choice model。Agribusiness,25,251-267。 | 9. | Constantinides, E.、Lorenzo-Romero, C.、Gómez, M. A.(2010)。Effects of web experience on consumer choice: A multicultural approach。Internet Research,20,188-209。 | 10. | Duval, Y.、Biere, A.(2002)。Product diffusion and the demand for new food products。Agribusiness,18(1),23-36。 | 11. | Fritz, M.、Canavari, M.(2008)。Management of perceived e-business risks in food-supply networks: E-trust as prerequisite for supply-chain system innovation。Agribusiness,24,355-368。 | 12. | Gebauer, H.、Gustafsson, A.、Witell, L.(2011)。Competitive advantage through service differentiation by manufacturing companies。Journal of Business Research,64,1270-1280。 | 13. | Gracia, A.、de Magistris, T.、Nayga, R. M.(2012)。Importance of social influence in consumers' willingness to pay for local food: Are there gender differences?。Agribusiness,28,361-371。 | 14. | Hanf, J. H.、Kühl, R.(2005)。Branding and its consequences for German agribusiness。Agribusiness,21,177-189。 | 15. | Hartwich, F.、Negro, C.(2010)。The role of collaborative partnerships in industry innovation: Lessons from New Zealandâs dairy sector。Agribusiness,26,425-449。 | 16. | House, L. A.、House, M. C.、Mullady, J.(2008)。Do recommendations matter? Social networks, trust, and product adoption。Agribusiness,24,332-341。 | 17. | Hsu, J. L.、Wann, J. J. W.(2004)。Competitiveness and consumer preferences of U.S. fruits in Taiwan。Agribusiness,20,433-448。 | 18. | Huang, E.(2012)。Online experiences and virtual goods purchase Intention。Internet Research,22,252-274。 | 19. | Krystallis, A.、Linardakis, M.、Mamalis, S.(2010)。Usefulness of the discrete choice methodology for marketing decision-making in new product development: An example from the European functional foods market。Agribusiness,26,100-121。 | 20. | Larson, R. B.(2004)。New market groupings based on food consumption patterns。Agribusiness,20,417-432。 | 21. | Lin, T. C.、Hsu, J. S. C.、Chen, H. C.(2013)。Customer willing to pay for online music: The role of free mentality。Journal of Electronic Commerce Research,14,315-333。 | 22. | Micheels, E. T.、Gow, H. R.(2011)。The moderating effects of trust and commitment on market orientation, value discipline clarity, and firm performance。Agribusiness,27,360-378。 | 23. | Moe, W. W.、Schweidel, D. A.(2012)。Online product opinions: Incidence, evaluation, and evolution。Marketing Science,31(3),372-386。 | 24. | Rosairo, H. S. R.、Lyne, M. C.、Martin, S. K.、Moore, K.(2012)。Factors affecting the performance of farmer companies in Sri Lanka: Lessons for farmer-owned marketing firms。Agribusiness,28,505-517。 | 25. | Schmit, T. M.、Hall, J. S.(2013)。Implications of agglomeration economies and market access for firm growth in food manufacturing。Agribusiness,29,306-324。 | 26. | Suwannaporn, P.、Speece, M.(2003)。Marketing research and new product development success in Thai food processing。Agribusiness,19,169-188。 | 27. | Wirthgen, A.(2005)。Consumer, retailer, and producer assessments of product differentiation according to regional origin and process quality。Agribusiness,21,191-211。 | 28. | Cenfentelli, R. T.、Benbasat, I.、Al-Natour, S.(2008)。Addressing the what and how of online services: Positioning supporting-services functionality and service quality for business-to-consumer success。Information Systems Research,19(2),161-181。 | 29. | Gruner, Kjell E.、Homburg, Christian(2000)。Does Customer Interaction Enhance New Product Success?。Journal of Business Research,49(1),1-14。 | 30. | Allee, V.(2000)。Reconfiguring the Value Network。Journal of Business Strategy,21(4),36-39。 | 31. | Hoyer, W. D.、Chandy, R.、Dorotic, M.、Krafft, M.、Singh, S. S.(2010)。Consumer cocreation in new product development。Journal of Service Research,13(3),283-296。 | 32. | Chen, Yubo、Xie, Jinhong(2008)。Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix。Management Science,54(3),477-491。 | 33. | Dholakia, Utpal M.、Bagozzi, Richard P.、Pearo, Lisa Klein(2004)。A social influence model of consumer participation in network- and small-group-based virtual communities。International Journal of Research in Marketing,21(3),241-263。 | 34. | Novak, Thomas P.、Hoffman, Donna L.、Yung, Yiu-Fai(2000)。Measuring the Customer Experience in Online Environments: A Structural Modeling Approach。Marketing Science,19(1),22-42。 | 圖書1. | McChesney, C.、Covey, S.、Huling J.(2012)。The 4 disciplines of execution。New York, NY:Free Press。 | 2. | Chandler, A. D., Jr.(2005)。Shaping the industrial century。Cambridge, MA:Harvard University Press。 | 3. | Hamel, G.(2000)。Leading the Revolution。Harvard Business School Press。 | 其他1. | Council of Agriculture(2012)。Scientific and technological agribusiness,http://www.agribiz.tw/commend1_storypage.php?type=1&commend_id=19, 2015/04/30。 | 2. | Richardson, M.,Dominowska, E.,Ragno, R.(2007)。Predicting clicks: Estimating the click-Through rate for new ads,http://www2007.org/papers/paper784.pdf, 2015/06/15。 | |
| |