期刊論文1. | Animesh, A.、Pinsonneault, A.、Yang, S. B.、Oh, W.(2011)。An Odyssey into Virtual Worlds: Exploring the Impacts of Technological and Spatial Environments on Intention to Purchase Virtual Products。MIS Quarterly,35(3),789-810。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
2. | Gaur, S. Singh、Xu, Y.、Quazi, A.、Nandi, S.(2011)。Relational impact of service providers' interaction behavior in healthcare。Managing Service Quality,21(1),67-87。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
3. | Nambisan, Satish、Baron, Robert A.(2007)。Interactions in virtual customer environments: Implications for product support and customer relationship management。Journal of Interactive Marketing,21(2),42-62。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
4. | Moeller, S.、Ciuchita, R.、Mahr, D.、Odekerken-Schröder, G.、Fassnacht, M.(2013)。Uncovering collaborative value creation patterns and establishing corresponding customer roles。Journal of Service Research,16(4),471-487。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
5. | Chang, H. H.、Wang, I. C.(2008)。An investigation of user communication behavior in computer mediated environments。Computers in Human Behavior,24(5),2336-2356。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
6. | Ahn, H.、Kwon, M. W.、Sung, Y.(2010)。Online brand community across cultures: A comparison between the US and Korea。International Journal of e-Business Management,4(1),34-52。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
7. | Algesheimer, R.、Dholakia, U. M.、Herrmann, A.(2005)。The social influence of brand communities: Evidence from European car clubs。Journal of Marketing,69(3),19-34。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
8. | Algharabat, R.、Dennis, C.(2010)。Using authentic 3D product visualisation for an electrical online retailer。Journal of Customer Behaviour,9(2),97-115。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
9. | Ansari, A.、Koenigsberg, O.、Stahl, F.(2011)。Modeling multiple relationships in social networks。Journal of Marketing Research,48(4),713-728。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
10. | Balachandran, B. V.(2007)。The customer centricity culture: Drivers for sustainable profitability。Cost Management,21(6),12-19。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
11. | Barnes, S. J.、Mattsson, J.(2011)。Exploring the fit of real brands in the Second Life virtual world。Journal of Marketing Management,27(9/10),934-958。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
12. | Baron, S.、Harris, K.(2008)。Editorial: Creating the service experience。Journal of Marketing Management,24(1/2),1-3。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
13. | Demangeot, C.、Broderick, A. J.(2009)。The role of exploration in creating online shopping value。Advances in Consumer Research,36,473-481。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
14. | Frow, P.、Payne, A.(2007)。Special issue papers towards the 'perfect' customer experience。Brand Management,15(2),89-101。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
15. | Healy, J. C.、McDonagh, P.(2013)。Consumer roles in brand culture and value co-creation in virtual communities。Journal of Business Research,66(9),1528-1540。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
16. | Jin, S. A. A.、Lee, K. M.(2010)。The influence of regulatory fit and interactivity on brand satisfaction and trust in e-health marketing inside 3D virtual worlds (second life)。Cyberpsychology, Behavior, and Social Networking,13(6),673-680。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
17. | Kohler, T.、Fueller, J.、Matzler, K.、Stieger, D.(2011)。Co-creation in virtual worlds: The design of the user experience。MIS Quarterly,35(3),773-788。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
18. | Laing, A.、Keeling, D.、Newholm, T.(2011)。Virtual communities come of age: Parallel service, value, and propositions offered in communal online space。Journal of Marketing Management,27(3/4),291-315。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
19. | Larivière, B.、Joosten, H.、Malthouse, E. C.、Van Birgelen, M.、Aksoy, P.、Kunz, W. H.、Huang, M. H.(2013)。Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media。Journal of Service Management,24(3),268-293。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
20. | Porter, Constance Elise、Donthu, Naveen、MacElroy, William H.、Wydra, Donna(2011)。How to foster and sustain engagement in virtual communities。California Management Review,53(4),80-110。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
21. | Ramaswamy, V.(2009)。Co-creation of value: Toward an expanded paradigm of value creation。Marketing Review St. Gallen,26(6),11-17。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
22. | Schembri, S.、Merrilees, B.、Kristiansen, S.(2010)。Brand consumption and narrative of the self。Psychology & Marketing,27(6),623-637。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
23. | Wirtz, J.、den Ambtman, A.、Bloemer, J. M. M.、Horváth, C.、Ramaseshan, B.、van de Klundert, J.、Gürhan-Canli, Z.、Kandampully, J.(2013)。Managing brands and customer engagement in online brand communities。Journal of Service Management,24(3),223-244。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
24. | Dowling, G.(2002)。Customer relationship management: in B2C markets, often less is more。California Management Review,44(3),87-104。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
25. | Chan, Kimmy Wa、Li, Stella Yiyan(2010)。Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity。Journal of Business Research,63(9/10),1033-1040。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
26. | Thompson, S. A.、Sinha, R. K.(2008)。Brand Communities and New Product Adoption: the Influence and Limits of Oppositional Loyalty。Journal of Marketing,72(6),65-80。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
27. | Jiménez, F. R.、Mendoza, N. A.(2013)。Too popular to ignore: The influence of online reviews on purchase intentions of search and experience products。Journal of Interactive Marketing,27(3),226-235。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
28. | Nelson, Phillip J.(1974)。Advertising as information。The Journal of Political Economy,82(4),729-754。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
29. | Song, Ji Hee、Zinkhan, George M.(2008)。Determinants of perceived web site interactivity。Journal of Marketing,72(2),99-113。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
30. | Tonteri, L.、Kosonen, M.、Ellonen, H. K.、Tarkiainen, A.(2011)。Antecedents of an experienced sense of virtual community。Computers in Human Behavior,27(6),2215-2223。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
31. | Lang, K. R.、Li, T.(2013)。Introduction to the special issue: Business value creation enabled by social technology。International Journal of Electronic Commerce,18(2),5-10。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
32. | Arora, H.(2009)。A conceptual study of brand communities。The Icfai University Journal of Brand Management,6(2),7-21。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
33. | Shang, R. A.、Chen, Y. C.、Liao, H. J.(2006)。The value of participation in virtual communities on brand loyalty。Internet Research,16(4),398-418。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
34. | Galvagno, M.、Dalli, D.(2014)。Theory of value co-creation: A systematic literature review。Managing Service Quality: An International Journal,24(6),643-683。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
35. | McColl-Kennedy, J. R.、Vargo, S. L.、Dagger, T. S.、Sweeney, J. C.、Van Kasteren, Y.(2012)。Health care customer value cocreation practice styles。Journal of Service Research,15(4),370-389。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
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37. | Lam, S. Y.、Shankar, V.(2014)。Asymmetries in the effects of drivers of brand loyalty between early and late adopters and across technology generations。Journal of Interactive Marketing,28(1),26-42。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
38. | Hunag, C. C.、Fang, S. C.、Huang, S. M.、Chang, S. C.、Fang, S. R.(2014)。The impact of relational bonds on brand loyalty: The mediating effect of brand relationship quality。Managing Service Quality,24(2),184-204。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
39. | O'Malley, L.、Tynan, C.(2001)。Reframing relationship marketing for consumer markets。Interactive Marketing,2(3),240-246。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
40. | Ngamvichaikit, A.、Beise-Zee, R.(2014)。Customer preference for decision authority in credence services: The moderating effects of source credibility and persuasion knowledge。Managing Service Quality,24(3),274-299。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
41. | Callarisa Fiol, L. J.、Bigne Alcañiz, E.、Moliner Tena, M. A.、Sanchez Garcia, J.(2009)。Customer loyalty in clusters: Perceived value and satisfaction as antecedents。Journal of Business-to-Business Marketing,16(3),276-316。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
42. | Langley, D. J.、Hoeve, M. C.、Ortt, J. Roland、Pals, N.、van der Vecht, B.(2014)。Patterns of herding and their occurrence in an online setting。Journal of Interactive Marketing,28(1),16-25。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
43. | Gupta, Sumeet、Kim, Hee-Woong、Shin, Seon-Jin(2010)。Converting virtual community members into online buyers。Cyberpsychology, Behavior, and Social Networking,13(5),513-520。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
44. | Garnefeld, I.、Iseke, A.、Krebs, A.(2012)。Explicit Incentives in Online Communities: Boon or Bane?。International Journal of Electronic Commerce,17(1),11-37。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
45. | Dickey, M. H.(2003)。The effect of electronic communication among franchisees on franchisee compliance。Journal of Marketing Channels,10(3/4),111-132。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
46. | Zaglia, M. E.(2013)。Brand communities embedded in social networks。Journal of Business Research,66(2),216-223。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
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48. | Kim, J. W.、Choi, J.、Qualls, W.、Han, K.(2008)。It takes a marketplace community to raise brand commitment: The role of online communities。Journal of Marketing Management,24(3/4),409-431。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
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