The case study illustrated how D-Link, a well-known company of Networking and Communication Industry in Taiwan, integrates the product, service and social networking and combines device, service and network to develop cloud service. DLink with high brand awareness mainly produced industrial communication and networking products. Due to excellent technical and product innovation capability, it obtained sustained success. However, it seldom dealt with the user-oriented issue, such as customer behavior. In 2009, D-Link applied for the industrial technology development program held by Ministry of Economic Affairs and established a new division named “D-Link 2.0 Customer Value Innovation R&D Center”. The aims of the division tried to recommend Service Experience Engineering Method (S.E.E) and user experience design to execute product innovation from customers’ perspective. The case study tried to draw a whole picture about how the firm takes customers’ perspective into its product innovation via the new division and then leads the process innovation of intra/inter organization and transformation of business model. Ultimately, gain the customer stickiness and create the irreplaceable brand value.