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W.、Benbasat, I.(2009)。Web strategies to promote internet shopping: Is cultural-customization needed?。MIS Quarterly，33(3)，491-512。 | | 27. | Gefen, David、Karahanna, Elena、Straub, Detmar W.(2003)。Trust and TAM in Online Shopping: An integrated Model。Management Information Systems Quarterly，27(1)，51-90。 | | 28. | Hassanein, K.、Head, M.、Ju, C.(2009)。A cross-cultural comparison of the impact of social presence on website trust, usefulness and enjoyment。International Journal of Electronic Business，7(6)，625-641。 | | 29. | Rosenbaum, Paul R.、Rubin, Donald B.(1983)。The Central Role of the Propensity Score in Observational Studies for Causal Effects。Biometrika，70(1)，41-55。 | | 30. | Pavlou, Paul A.(2003)。Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model。International Journal of Electronic Commerce，7(3)，101-134。 | | 31. | Jarvenpaa, S. 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Harrison、Choudhury, Vivek、Kacmar, Charles(2002)。Developing and Validating Trust Measures for E-Commerce: An Integrative Typology。Information Systems Research，13(3)，334-359。 | 圖書| 1. | Nisbett, Richard E.(2003)。The Geography of Thought: How Asians and Westerners Think Differently... and Why?。New York：Free Press。 | | 2. | Hofstede, G.(1980)。Cultural's consequences: International differences in work-related values。Sage。 | | 3. | Hofstede, Geert H.、Hofstede, Gert Jan、Minkov, Michael(1991)。Cultures and Organizations: Software of the Mind。McGraw-Hill。 | | 4. | Singh, N.(2012)。Localization Strategies for Global E-business。Cambridge：Cambridge University Press。 | | 5. | Singh, N.、Pereira, A.(2005)。The culturally customized web site: customizing web sites for the global marketplace。Burlington, MA：Elsevier Butterworth-Heinemann。 | 其他| 1. | Ministry of Economy, Trade and Industry(2012)。Announcement of the Results of the 2011 E-commerce Market Survey。 | | 2. | Ministry of Internal Affairs and Communications(2012)。2012 WHITE PAPER Information and Communications in Japan，http://www.soumu.go.jp/johotsusintokei/whitepaper/eng/WP2012/2012-index.html。 | | 3. | Japan External Trade Organization(2010)。Marketing Research on "Internet marketing in Thailand and possibilities of exporting Japanese fashion products and traditional products" (focused on possibilities of online sales)，http://www.jetro.go.jp/jfile/report/07000289/thailand_internet.pdf。 | |
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