Persuasiveness of Online Advertisement with Fear Appeals: The Influence of Self-Regulatory Focus and Involvement__臺灣人文及社會科學引文索引資料庫

:::

詳目顯示

回上一頁

第 1 筆 / 總合 1 筆

第一頁

上一頁

下一頁

最後一頁

/1頁

來源文獻資料
引文資料

題名：	Persuasiveness of Online Advertisement with Fear Appeals: The Influence of Self-Regulatory Focus and Involvement
書刊名：	International Journal of Electronic Commerce Studies
作者：	Wang, Chih-chien／Tsai, Hsien-tung／Lee, Ming-chian
出版日期：	2012
卷期：	3:1
頁次：	頁187-190
主題關鍵詞：	Self-regulatory focus；Fear appeals；Online advertisement
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:1 共同引用:0 點閱:2

期刊論文
1.	Adams, Lee、Faseur, Tineke、Geuens, Maggie(2011)。The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers。Journal of Consumer Affairs，45(2)，275-305。
2.	Duncan, Calvin P.、Nelson, James E.(1985)。Effects of humor in a radio advertising experiment。Journal of Advertising，14(2)，33-64。
3.	Cho, Chang-Hoan(1999)。How advertising works on the www: modified elaboration likelihood model。Journal of Current Issues & Research in Advertising，21(1)，34-50。
4.	Carver, Charles S.、White, Teri L.(1994)。Behavioral Inhibition, Behavioral Activation, and Affective Responses to Impending Reward and Punishment: The BIS/BAS Scales。Journal of Personality and Social Psychology，67(2)，319-333。
5.	Higgins, E. Tory(1997)。Beyond pleasure and pain。American Psychologist，52(12)，1280-1300。

推文
推薦
引用網址
引用嵌入語法
轉寄

第一頁

上一頁

下一頁

最後一頁

:::

相關期刊
相關論文
相關專書
相關著作
熱門點閱

1.	以「科技」為名：藥妝產品廣告的說明、用詞與說服策略之分析

無相關博士論文

無相關書籍

無相關著作

1.	A Timely Interactive Recommender System for a Women-and-Children E-Commerce Platform
2.	Development Assessment and Strategy Planning in Cloud Computing Industry
3.	Design of a Mobile E-Learning Forecasting System Based on a Case Study Using Multiple Intelligence Analysis
4.	Deformable Model Using Radial Basis Functions Based Level Set Interpolation with an Ellipse Constraint
5.	The Effect of Website Quality Features and Cognitive Absorption on Social Network Site Usage: A Cross-National Study
6.	Youtube.PT: A Portuguese Profile on Youtube
7.	Finger Knuckle Print Based Verification Using Minimum Average Correlation Energy Filter
8.	Share a Secret Image with Invertible and Lossy Characteristics
9.	Exploring the Choice Behavior on the Retailing Delivery Provider for Online Auction Consumers
10.	Multiagent System Based on Genetic Access Matrix Analysis
11.	Progressive Share of Secret Audio by Chinese Remainder Theorem and Integer Wavelet Transform
12.	Factors That Influence E-Loyalty of Internet Banking Users
13.	Trust and Commitment: Do They Influence E-Customer Relationship Performance?
14.	Facebook Advertisements for Survey Participant Recruitment: Considerations from a Multi-National Study
15.	Online Medical Information System (OMIS): User Acceptance in South-West Region of Malaysia

QR Code

QRCODE