Persuasiveness of Online Advertisement with Fear Appeals: The Influence of Self-Regulatory Focus and Involvement__臺灣人文及社會科學引文索引資料庫

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題名：	Persuasiveness of Online Advertisement with Fear Appeals: The Influence of Self-Regulatory Focus and Involvement
書刊名：	International Journal of Electronic Commerce Studies
作者：	Wang, Chih-chien／Tsai, Hsien-tung／Lee, Ming-chian
出版日期：	2012
卷期：	3:1
頁次：	頁187-190
主題關鍵詞：	Self-regulatory focus；Fear appeals；Online advertisement
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:1 共同引用:0 點閱:3

期刊論文
1.	Adams, Lee、Faseur, Tineke、Geuens, Maggie(2011)。The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers。Journal of Consumer Affairs，45(2)，275-305。
2.	Duncan, Calvin P.、Nelson, James E.(1985)。Effects of humor in a radio advertising experiment。Journal of Advertising，14(2)，33-64。
3.	Cho, Chang-Hoan(1999)。How advertising works on the www: modified elaboration likelihood model。Journal of Current Issues & Research in Advertising，21(1)，34-50。
4.	Carver, Charles S.、White, Teri L.(1994)。Behavioral Inhibition, Behavioral Activation, and Affective Responses to Impending Reward and Punishment: The BIS/BAS Scales。Journal of Personality and Social Psychology，67(2)，319-333。
5.	Higgins, E. Tory(1997)。Beyond pleasure and pain。American Psychologist，52(12)，1280-1300。

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