飼養寵物與理財投資，一方面看似獨立，另一方面在生活中卻可觀察到寵物飼主的投資理財行為較非飼主積極，其何以故？本研究從社群網絡的觀點出發，探討寵物飼養與投資理財間的關係。透過網路調查法，針對台灣 20歲以上民眾隨機抽取，總計取得 2013份有效問卷。分析結果發現，寵物飼主與非飼主間在理財行為、人格特質與社群網絡關係上都呈明顯差異，飼主除了理財投資顯著來得積極外，亦發現其人格特質較為正向、社群網絡關係較為密集。迴歸分析結果顯示，飼養寵物者呈現出較積極的投資行為特性，可能是受到社群網絡的影響，也就是說，寵物飼主之所以呈現出較積極的投資行為，因其擁有較廣密的社群網絡關係所致。

This study focuses on investigating the relationship between pet raising and investment behavior. The study has collected a total of 2013 valid online survey, randomly chosen from people over 20 years old in Taiwan. The results show that, there are significant differences between pet owners and non-pet owners, whether in investment behavior, personality, and social network. Pet owners are discovered to possess more positive personality, intensive social network, and more aggressive investment behavior. The regression analysis results indicate the positive effects of interpersonal factors to more aggressive investment behavior for pet owners. In other words, the reason of pet owners having more aggressive investment behavior is due to involved in more intensive social network.