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題名:何種環保作為最能吸引民宿消費者?
書刊名:鄉村旅遊研究
作者:林舜涓張偉雄余梅香 引用關係蔡佳燕
作者(外文):Lin, Shun-chuanChang, Wei-hsiungYu, Mei-hsiangTsai, Chia-yen
出版日期:2012
卷期:6:1
頁次:頁57-70
主題關鍵詞:綠色民宿環境管理環境保護Green B&BEco-friendly practiceEnvironmental protection
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:31
  • 點閱點閱:5
環境保護的迫切引領出不少相關的研究,但在探討住宿業實施環境環境保護的文獻不僅有限,且大部分的研究係以旅館或其住客為調查對象,少數針對民宿的研究也僅單方面探討民宿業者的做法或消費者對民宿實施環保的認知程度,並未有研究同時針對民宿業者與住客對各項環境保護行動的看法進行調查與比較。然而,民宿業者再推動環境保護之際,消費者的接受程度不僅攸關推動的成效,也和民宿營運的成功息息相關。有鑑於此,本研究目的在瞭解清境地區民宿業者實施環境管理現況與住客的接受程度,並進一步探討特色民宿與一般民宿業者在實施環境管理投入程度的差異。本研究依據17位民宿業者與264位民宿住客的回收數據進行描述性統計、信度分析、卡方檢定。研究結論如下:1.所有民宿業者均力行的環保做法偏向於節能與資源回收;實施程度最低的環保作為則是以易被誤解為服務品質不佳的項目為主。2.民宿住客支持程度高的環保做法傾向於對住宿的便利性及舒適性影響較小的項目。3.特色民宿業者較致力於減少環境衝擊與資源在利用之自我要求的環保行為;一般民宿業者則較著重在向住客推廣保護環境的做為。4.一般民宿業者與特色民宿業者在實施環境管理投入程度上並未達到統計上的顯著差異。
As imperative issues for environmental protection lead to a significant amount of related studies, limited literatures, however, address environmental management practices of lodging industry. Additionally, most studies have focused on the hotel industry: little research looks at either B&B practitioners or their guest regarding perceptions on environmental management practices. To the best of the researcher's knowledge, the existing literature indicates that there is a dearth of research conducted on viewpoints of green practices for both B&B practitioners and guests. Nevertheless, practitioners of B&B have been attempting to promote green practices. Not only effectiveness of promotion, but also success to business operations may be highly relevant to consumers' acceptance. As a result, the study attempts to fill a research niche by realizing the environmental management practices for B&B practitioners and levels of consumers' acceptance. This study further investigates the management practices between different categories of B&B establishments.A sample of 17 practitioners and 264 guests from B&B completed questionnaires for the study. Descriptive analysis. reliability analysis and Chi-test were performed. Following is the results that emerged from the present study:1. The most popular ceo-friendly practices are energy savings and recycling of waste. However. the areas of environmental practice where the B&B are less ceo-friendly are practices such as ”Reused linen and towels during stay” and ”Bring own toiletries” that can be easily misinterpretated as poor services by guests.2. The ceo-friendly practices that are most supportive by B&B guests are practices with minimal influences on convenience and comfort of staying.3. Characteristic B&Bs tend to endeavor to decrease environmental impacts and recycle resources: non-characteristic B&Bs focus on educating guests on environmentally friendly practices.4. There is no significant difference with the level of involvement in environmental management practices between different categories of B&B establishments.
期刊論文
1.莊中銘(20090600)。Attitudes toward Green Consumption of the Tourists Lodging in the Resort Hotel--A Case Involving Hotel Industry in the Kenting Area。運動休閒管理學報,6(1),102-114。new window  new window
2.Mensah, I.(2006)。Environmental management practices among hotels in the greater Accra region。International Journal of Hospitality Management,25(3),414-431。  new window
3.Tsai, C. W.、Tsai, C. P.(2008)。Impacts of consumer environmental ethics on consumer behaviors in green hotels。Journal of Hospitality Marketing & Management,17(3),284-313。  new window
4.李依亭(20080400)。日本綠色民宿的發展現況與市場行銷。臺南科技大學通識教育學刊,7,355-378。new window  延伸查詢new window
5.Manaktola, K.、Jauhari, V.(2007)。Exploring Consumer Attitude and Behaviour towards Green Practices in the Lodging Industry in India。International Journal of Contemporary Hospitality Management,19(5),364-377。  new window
6.胡憲倫(19990200)。旅遊觀光業的永續發展--兼談旅館業的清潔生產。清潔生產資訊,22,17-24。  延伸查詢new window
7.葉碧華、蔡進發、黃宗成(20031200)。消費者環保行為與旅館住宿意願之研究。環境與管理研究,4(2),61-82。new window  延伸查詢new window
8.沈嘉偉、萬金生(20011200)。臺灣地區觀光飯店主管對環保旅館之認知與探討。旅遊管理研究,1(1),71-86。new window  延伸查詢new window
9.洪維勵、賴姵君(20061200)。旅館業對環保旅館與環保標章知覺之研究--以澎湖為例。觀光研究學報,12(4),325-344。new window  延伸查詢new window
10.Gustin, M. E.、Weaver, P. A.(1996)。Are hotels prepared for the environmental consumer?。Hospitality Research Journal,20(2),1-14。  new window
11.Wight, P. A.(1997)。Ecotourism accommodation spectrum: does supply match the demand?。Tourism Management,18(4),209-220。  new window
12.崔震雄(2011)。台灣好美觀光產業大未來。觀光資訊月報,2011(8月號)。  延伸查詢new window
13.Ayala, H.(1995)。Ecoresort: a 'green' master plan for the international resort industry。International Journal of Hospitality Management,14,351-374。  new window
14.林舜涓、蔡佳燕、邱莉文(20071200)。由住宿體驗提高顧客之行為意向--以花蓮民宿為例。觀光旅遊研究學刊,2,73-92。new window  延伸查詢new window
15.Han, Heesup、Hsu, Li-Tzang Jane、Sheu, Chwen(2010)。Application of the theory of planned behavior to green hotel choice: Testing the effect of environmental friendly activities。Tourism Management,31(3),325-334。  new window
16.Han, Heesup、Hsu, Li-Tzang Jane、Lee, Jin-Soo(2009)。Empirical investigation of the roles of attitudes toward green behaviors, overall image, gender, and age in hotel customers' eco-friendly decision-making process。International Journal of Hospitality Management,28(4),519-528。  new window
會議論文
1.陳雅守、郭乃文(2003)。鄉野觀光之永續發展--綠色民宿發展芻議。第一屆休閒、文化與綠色資源理論、政策與實務論壇。台北市:台灣大學。  延伸查詢new window
2.王培馨、范玉玲(2007)。遊客之環境態度對環保旅館接受程度之研究--以2006黑面琵鷺保育季遊客為例。2007濕地環境與生態旅遊研討會。台南市:臺南大學環境與生態學院。  延伸查詢new window
3.林香君、邱曉玲、鄭岳雄(2008)。花蓮地區民宿業者環保行為之探討。第五屆臺灣地方鄉鎮觀光產業發展與前瞻學術研討會。臺北縣:景文科技大學旅運管理系。45-52。  延伸查詢new window
4.林舜涓、蔡佳燕、陳佳玟(2011)。民宿消費者情意素養對綠色住宿行為意向之研究。2011餐旅管理暨產業發展國際學術研討會。輔仁大學。  延伸查詢new window
5.陳惠珠、胡欣慧(2011)。旅館業實施環境保護管理之措施、效益、阻礙之探討。2011年銘傳觀光研討會。台北市:銘傳大學觀光學院。  延伸查詢new window
6.黃韶顏、黃君平(2011)。消費者對於綠色民宿知識之研究。2011餐旅管理暨產業發展國際學術研討會。台北:輔仁大學。  延伸查詢new window
研究報告
1.交通部觀光局(2010)。民宿家數統計各地區民宿統計。  延伸查詢new window
2.交通部觀光局(2010)。旅館業及民宿管理資訊系統--南投縣2010年2月民宿家數、房間數統計表。  延伸查詢new window
學位論文
1.吳碧玉(2003)。民宿經營成功關鍵因素之研究--以核心資源觀點理論(碩士論文)。朝陽科技大學。  延伸查詢new window
2.廖子萱(2006)。台灣民宿業者對於發展環保民宿之態度、行為與意願之研究(碩士論文)。中國文化大學。  延伸查詢new window
3.游建華(2002)。永續土地利用管理決策支援系統之發展(碩士論文)。國立台灣大學,台北。  延伸查詢new window
圖書
1.楊明賢(1999)。觀光學概論。台北市:揚智文化。  延伸查詢new window
2.尹駿(2009)。永續觀光理論與實務。台北市:鼎茂圖書出版股份有限公司。  延伸查詢new window
3.Rocco M. A.、Andrew, V.(2007)。Hospitality today: an introduction。Educational Inst of the Amer Hotel。  new window
4.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
其他
1.江冠明(2007)。民宿多元化與專業化趨勢分析,http://tw.myblog.yahoo.com/travelstudy9503/article?mid=462&prev=-2<&next=306&page= l&sc=1。  new window
2.交通部觀光局(2001)。民宿管理辦法,http://admin.taiwan.net.tw/law/law_d.aspx?no=130&d=39。  new window
3.交通部觀光局(2011)。好客民宿遴選活動,http://taiwanhost.cnfl.org.tw/index.php。  延伸查詢new window
4.(20110000)。清境農場/民宿密密麻麻就地合法解套?,http://140.120.1.20/news-detail.php?type=l&id=15467&pu=182&page=200。  延伸查詢new window
5.南投縣政府環境保護局(2009)。南投縣觀光業者環保教育及法規宣導說明會,http://www.ntepb.gov.tw/news/index-l.asp?u=&m=9&ml=4&m2=15&id=675。  延伸查詢new window
6.張福生(2011)。在地料理比精緻更重要民宿經營地方特色,http://twtf2010.pixnet_net/blog/category/2553387。  延伸查詢new window
7.黃穎捷(2007)。台灣休閒民宿產業經營攻略全集,http://www_atj.org.tw/newsconl.asp?number=1670。  延伸查詢new window
8.(20070000)。清境民宿急打生態牌攬客,http://www.coolloud.org_tw/node/4145。  延伸查詢new window
9.蕭登元(2011)。綠色民宿內涵與效益,交通部觀光局:好客民宿遴選活動。  延伸查詢new window
10.Ct Green Scene(2008)。Green B&Bs,http://ctgreenscene.typepad.com/ct_green_scene/2008/12/green-bbs.html。  new window
 
 
 
 
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