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來源文獻資料
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引文資料
題名:
Exploring the Factors Affecting Consumer Boycott Behavior in Taiwan: Food Oil Incidents and the Resulting Crisis of Brand Trust
書刊名:
International Journal of Business and Information
作者:
Chiu, Hsien-kuei
出版日期:
2016
卷期:
11:1
頁次:
頁49-66
主題關鍵詞:
Consumer behavior
;
Boycott
;
Food safety
;
Brand trust
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(
1
) 博士論文(0) 專書(0) 專書論文(0)
排除自我引用:
1
共同引用:0
點閱:4
A consumer boycott is an important issue that is related to consumer rights as well as economic development. In 2014, a number of food safety incidents involving unscrupulous vendors in Taiwan raised people's concerns about food sources and created hostility toward the vendors responsible for the problem. In one particularly egregious case, a well-known brand company had repeatedly ignored the health of consumers, which led to a public scandal about its tainted cooking oil. As a result, many consumers – including a sizable number of young people – resisted buying its branded goods. This study sought to identify the motivations of young people involved in this boycott. Based on a literature review, the author designed a research framework and formulated a set of hypotheses. The author then conducted a questionnaire survey using a sample of 233 young people from two universities in Taipei. Statistical analysis of the results showed that brand distrust, boycott attitude, and perceived control have significant, direct effects on consumer boycott behavior. The study found that the two most important factors leading to a boycott attitude are perceived risk and perceived deception. Based on the findings, the paper offers suggestions and recommendations.
以文找文
期刊論文
1.
Yeung, R. M. W.、Yee, W. M. S.(2002)。Multi-Dimensional Analysis of Consumer Perceived Risk in Chicken Meat。Nutrition Food Science,32(6),219-226。
2.
Klein, J. G.、Smith, N. C.、John, A.(2004)。Why we boycott: Consumer motivations for boycott participation。Journal of Marketing,68(3),92-109。
3.
Darke, P. R.(2007)。The defensive consumer: Advertising deception, defensive processing, and distrust。Journal of Marketing Research,44(1),114-127。
4.
Maher, A. A.、Mady, S.(2010)。Animosity, subjective norms, and anticipated emotions during an international crisis。International Marketing Review,27(6),630-651。
5.
Bagozzi, Richard P.、Gopinath, Mahesh、Nyer, Prashanth U.(1999)。The role of emotions in marketing。Journal of the Academy of Marketing Science,27(2),184-206。
6.
Smith, Malcolm、Qianpin, Li(2010)。The boycott model of foreign product purchase: An empirical test in China。Asian Review of Accounting,18(2),106-130。
7.
Rampl, L. V.、Eberhardt, T.、Schütte, R.、Kenning, P.(2012)。Consumer trust in food retailers: Conceptual framework and empirical evidence。International Journal of Retail & Distribution Management,40(4),254-272。
8.
Thelen, Shawn T.、Shapiro, Terri(2012)。Predicting negative consumer reactions to services offshoring。Journal of Services Marketing,26(3),181-193。
9.
Román, Sergio(2010)。Relational consequences of perceived deception in online shopping: The moderating roles of type of product, consumer's attitude toward the Internet and consumer's demographics。Journal of Business Ethics,95(3),373-391。
10.
Paek, H.、Nelson, M. R.(2009)。To buy or not to buy: Determinants of socially responsible consumer behavior and consumer reactions to cause-related and boycotting ads。Journal of Current Issues and Research in Advertising,31(2),75-90。
11.
Newell, Stephan J.、Goldsmith, Ronald E.、Banzhaf, Edgar J.(1998)。The effect of misleading environmental claims on consumer perceptions of advertisements。Journal of Marketing Theory and Practice,6(2),48-60。
12.
McGriff, Joyce A.(2012)。A conceptual topic in marketing management: The emerging need for protecting and managing brand equity: The case of online consumer brand boycotts。International Management Review,8(1),49-82。
13.
Klein, J. G.、Smith, C.、John, A.(2002)。Exploring motivations for participation in a consumer boycott。Advances in Consumer Research,29,369-632。
14.
Kang, Jiyun、Hustvedt, Gwendolyn(2014)。Building trust between consumers and corporations: The role of consumer perceptions of transparency and social responsibility。Journal of Business Ethics,125(2),253-265。
15.
Friedman, M.(1985)。Consumer boycotts in the United States, 1970-1980: Contemporary events in historical perspective。The Journal of Consumer Affairs,19(1),96-117。
16.
Ekici, Ahmet(2004)。Consumer trust and distrust in the food system: Some implications for the debates on food biotechnologies。Advances in Consumer Research,31,555-563。
17.
Cissé-Depardon, Karine、N'Goala, Gilles(2009)。The effects of satisfaction, trust and brand commitment on consumers' decision to boycott。Recherche et Applications en Marketing,24(1),43-66。
18.
Chaouachi, Sawssen G.、Rached, Kaouther S. B.(2012)。Perceived deception in advertising: Proposition of a measurement scale。Journal of Marketing Research & Case Studies,2012,1-15。
19.
Batson, C. Danie、Ahmad, Nadia、Tsang, Jo-Ann(2002)。Four motives for community involvement。The Journal of Social Issues,58(3),429-445。
20.
Asproudis, Elias(2011)。Revisiting environmental groups and members' behavior: Budget, size and (im)pure altruism。Environmental Economics and Policy Studies,13(2),139-156。
21.
Clark, Nicola(2009)。The trust crisis。Marketing,24-25。
22.
Ajzen, Icek(1991)。The Theory of Planned Behavior。Organizational Behavior and Human Decision Processes,50(2),179-211。
23.
Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。
圖書
1.
Shaw, Robert Bruce(1997)。Trust in the Balance: Building Successful Organizations on Results, Integrity, and Concern。San Francisco, Calif.:Jossey-Bass。
2.
Van Motman, Dick(2012)。Building brand trust。Campaign Asia-Pacific。
3.
Friedman, M.(1999)。Consumer Boycotts: Effecting Change through the Marketplace and the Media。New York:Routledge。
4.
Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。
單篇論文
1.
Economist Intelligence Unit(2014)。Taiwan economy: Food-safety scandals could hurt Taiwan's competitiveness,EIU ViewsWire。
2.
Bhaduri, Gargi(2011)。Trust Distrust and Consumer Beliefs about Food Safety,UMI Dissertations Publishing。
其他
1.
Wireless Views(2008)。IBM survey shows food safety concern has risen sharply。
2.
Scott-Thomas, Caroline(2011)。Consumer Survey Finds Growing Food Safety Concerns,http://www.foodnavigator-usa.com/Suppliers2/Consumer-survey-findsgrowing-food-safety-concerns。
3.
Blissett, G.,Harreld, J. C.(2008)。Full value traceability: A strategic imperative for consumer product companies to empower and protect their brands,http://www-935.ibm.com/services/us/gbs/bus/pdf/fvt_whitepaper_0069_en.pdf。
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