期刊論文1. | Broniarczyk, Susan M.、Alba, Joseph W.(1994)。The role of consumers' intuitions in inference making。Journal of Consumer Research,21(3),393-407。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
2. | Kumar, P.(2005)。The Impact of Cobranding on Customer Evaluation of Brand Counterextensions。Journal of Marketing,69(3),1-18。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
3. | Baker, T. L.、Hunt, J. B.、Scribner, L. L.(2002)。The effect of introducing a new brand on consumer perceptions of current brand similarity: The roles of product knowledge and involvement。Journal of Marketing Theory and Practice,10(4),45-57。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
4. | 曾義明(20020800)。品牌聯合行銷對品牌聯想影響效果之研究。管理學報,19(4),647-675。 延伸查詢![new window](/gs32/images/newin.png) |
5. | Zimmer, M. R.、Bhat, S.(2004)。The Reciprocal Effects of Extension Quality and Fit on Parent Brand Attitude。Journal of Product & Brand Management,13(1),37-46。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
6. | Monga, Alokparna Basu、John, Deborah Roedder(2007)。Cultural Differences in Brand Extension Evaluation: The Influence of Analytic Versus Holistic Thinking。Journal of Consumer Research,33(4),529-536。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
7. | Martínez, E.、Montaner, T.、Pina, J. M.(2009)。Brand extension feedback: The role of advertising。Journal of Business Research,62(3),305-313。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
8. | Czellar, S.(2003)。Consumer Attitude toward Brand Extensions: An Integrative Model and Research Propositions。International Journal of Research in Marketing,20(1),97-115。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
9. | Aaker, D. A.、Keller, K. L.(1993)。Interpreting Cross-Cultural Replications of Brand Extension Research。International Journal of Research in Marketings,10(1),55-59。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
10. | Fedorikhin, Alexander、Park, C. Whan、Thomson, Matthew(2008)。Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions。Journal of Consumer Psychology,18(4),281-291。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
11. | Loken, B.、John, D. R.(1993)。Diluting brand beliefs: when do brand extensions have a negative impact?。Journal of Marketing,57(3),71-84。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
12. | Martin, I. M.、Stewart, D. W.(2001)。The differential impact of goal congruency on attitudes, intentions, and the transfer of brand equity。Journal of Marketing Research,38(4),471-484。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
13. | Yeo, Junsang、Park, Jongwon(2006)。Effects of parent-extension similarity and self regulatory focus on evaluations of brand extensions。Journal of Consumer Psychology,16(3),272-282。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
14. | Bottomley, P. A.、Holden, S. J.(2001)。Do we really know how consumers evaluate brand extensions? Empirical generalizations based on secondary analysis of eight studies。Journal of marketing research,38(4),494-500。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
15. | Bapat, D.、Panwar, J. S.(2009)。Consumer evaluation of brand extensions: An empirical assessment in the Indian context。Vision: The Journal of Business Perspective,13(2),47-52。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
16. | David, C.、Leiter, M. G.、Loch, M. A.(1999)。Brand leverage。The McKinsey Quarterly,2,100。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
17. | Dahlén, M.、Rasch, A.、Rosengren, S.(2003)。Love At First Site?。Journal of Advertising Research,43(1),25-33。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
18. | Kardes, F. R.、Sanbonmatsu, D. M.、Cronley, M. L.、Houghton, D. C.(2002)。Consideration set overvaluation: When impossibly favorable ratings of a set of brands are observed。Journal of Consumer Psychology,12(4),353-361。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
19. | Nedungadi, P.、Chattopadhyay, A.、Muthukrishnan, A. V.(2001)。Category structure, brand recall, and choice。International Journal of Research in Marketing,18(3),191-202。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
20. | Park, J. W.、Kim, K. H.、Kim, J.(2002)。Acceptance of brand extensions: Interactive influences of product category similarity, typicality of claimed benefits, and brand relationship quality。NA--Advances in Consumer Research,29,190-198。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
21. | Warlop, L.、Ratneshwar, S.、Van Osselaer, S. M.(2005)。Distinctive brand cues and memory for product consumption experiences。International Journal of Research in Marketing,22(1),27-44。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
22. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
23. | Aaker, David A.、Keller, Kevin Lane(1990)。Consumer Evaluations of Brand Extensions。Journal of Marketing,54(1),27-41。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
24. | Pullig, Chris、Simmons, Carolyn J.、Netemeyer, Richard G.(2006)。Brand Dilution: When Do New Brands Hurt Existing Brands?。Journal of Marketing,70(2),52-66。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
25. | Barone, Michael J.、Miniard, Paul W.、Romeo, Jean B.(2000)。The influence of positive mood on brand extension evaluations。Journal of Consumer Research,26(4),386-400。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
26. | Broniarczyk, Susan M.、Alba, Joseph W.(1994)。The importance of the brand in brand extension。Journal of Marketing Research,31(2),214-228。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
27. | Park, Choong Whan、Milberg, Sandra、Lawson, Robert(1991)。Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency。Journal of Consumer Research,18(2),185-193。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
28. | Smith, Daniel C.、Park, C. Whan(1992)。The Effects of Brand Extensions on Market Share and Advertising Efficiency。Journal of Marketing Research,29(3),296-313。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
29. | Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing,50(4),135-145。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
30. | Krishnan, H. S.(1996)。Characteristics of Memory Associations: A Consumer-Based Brand Equity Perspective。International Journal of Research in Marketing,13(4),389-405。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
31. | Martínez-Salinas, Eva、Pina-Pérez, José Miguel(2009)。Modeling the brand extensions' influence on brand image。Journal of Business Research,62(1),50-60。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
32. | Völckner, F.、Sattler, H.(2006)。Drivers of Brand Extension Success。Journal of Marketing,70(2),18-34。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |