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題名:博物館社會行銷個案研究:一項文物募集活動
書刊名:博物館與文化
作者:顏上晴
作者(外文):Yeh, Shang-ching
出版日期:2017
卷期:14
頁次:頁133-165
主題關鍵詞:博物館社會行銷募集蒐藏捐贈者動機MuseumSocial marketingAcquisitionCollectionDonor's motivation
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:12
  • 點閱點閱:14
期刊論文
1.顏上晴、陳淑菁(20130700)。博物館藏品取得作業程序之標準與實務。博物館學季刊,27(3),95-115。new window  延伸查詢new window
2.張婉真(20100700)。公私領域間的文物蒐藏與博物館制度--以法國德內利博物館為例。博物館學季刊,24(3),21-43+45。new window  延伸查詢new window
3.Wilkie, William L.、Moore, Elizabeth S.(2007)。What Does the Definition of Marketing Tell Us about Ourselves?。Journal of Public Policy & Marketing,26(2),269-276。  new window
4.Van der Grijp, Paul(2014)。The Sacred Gift: Donations from Private Collectors to Museums。Museum Anthropology Review,8(1),22-44。  new window
5.Van der Grijp, Paul(2015)。The Gift of Tsochen Man: Private Donations to National Museums in Taiwan。Museum and Society,13(3),280-295。  new window
6.張明瑜(2006)。非營利組織「博物館」創新經營初探--以台灣大學農業陳列館為例。農業推廣文彙,51,199-212。  延伸查詢new window
7.陳訓祥、張秀娟(20100700)。國立科學工藝博物館邁向綠博物館之策略方針。博物館學季刊,24(3),99-113+115。new window  延伸查詢new window
8.Crisà, A.(2014)。Coin collectors and museum donors: contextualizing Delfino Trucchi and Antonino Salinas in early post-Unification Sicily (1868-73)。Journal of the History of Collections,26(2),277-286。  new window
9.Follas, E. J.(2008)。It belongs in a museum: appropriate donor incentives for fractional gift s of art。Notre Dame Law Review,83(4),1779-1810。  new window
10.Glassée, J.(2015)。Pol De Mont and friends: A curator, donations, and gift culture in early twentieth-century Antwerp。Museum History Journal,8(1),102-113。  new window
11.Inoue, Y.、Kent, A.(2014)。A conceptual framework for understanding the effects of corporate social marketing on consumer behavior。Journal of Business Ethics,121,621-633。  new window
12.O'Hare, S.、Smith, A.(2011)。Gifts nobody wants: The state of the art in dealing with unwanted donations。Kansas Library Association College and University Libraries Section Proceedings,1(1),66-86。  new window
13.Sargeant, A.、Shang, J.、Shabbir, H.(2010)。The social marketing of giving: a framework for public policy intervention。Public Management Review,12(5),635-662。  new window
14.Szczepanski, J.(2017)。Understanding donor motivations。Museum Management and Curatorship,32(3),272-280。  new window
15.Kotler, Philip、Zaltman, Gerald(1971)。Social marketing: An approach to planned social change。Journal of Marketing,35(3),3-12。  new window
學位論文
1.林白苧(2011)。整合facebook與博物館之新型態社會行銷(碩士論文)。真理大學。  延伸查詢new window
2.塗惠雯(2014)。文學文物典藏與捐贈互動之研究--以國立臺灣文學館琦君與姚一葦之文物捐贈為例(碩士論文)。國立臺北藝術大學。  延伸查詢new window
圖書
1.Andreasen, A. R.(2006)。Social marketing in the 21st century。Sage。  new window
2.American Association of Museums(1984)。Museum for a New Century: A Report of the Commission on Museums for a New Century。Washington DC:American Association of Museums。  new window
3.Dickman, S.(1995)。The Marketing Mix: Promoting Museums, Galleries & Exhibitions。Melbourne:Museum Australia。  new window
4.Hall, C. M.(2014)。Tourism and Social Marketing。New York:Routledge。  new window
5.Kotler, P.、Roberto, N.、Lee, N. R.(2002)。Social Marketing: Improving the Quality of Life。California:Sage。  new window
6.Lee, N. R.、Kotler, P.(2016)。Social Marketing: Changing Behaviors for Good。California:Sage。  new window
7.Lefebvre, R. C.(2013)。Social Marketing and Social Change: Strategies and Tools for Improving health, Well-being, and the Environment。CA:Jossey-Bass。  new window
8.McLean, F.(1997)。Marketing the Museum。London:British Library。  new window
9.Yin, Robert Kuo-Zuir(2009)。Case Study Research: Design and Methods。Sage Publications。  new window
10.Kotler, P.、Lee, N. R.(2008)。Social Marketing: Influencing Behaviors for Good。Sage。  new window
其他
1.International Council of Museums(2007)。ICOM definition of a museum,http://icom.museum/the-vision/museum-definition/, 。  new window
2.呂素麗(20170713)。前館長捐650把古鎖科工館闢專區,http://www.chinatimes.com/newspapers/20170713000493-260107。  延伸查詢new window
3.林曉雲,葛祐豪(20120629)。收藏26年900多把古鎖 成大副校長捐科工館,http://news.ltn.com.tw/news/life/paper/595473。  延伸查詢new window
4.國立台灣歷史博物館(2013)。第17期--文物捐贈,http://collections.culture.tw/nmth_collectionsweb/AAA/collections_Document.aspx?MODE=1&DOCID=14。  延伸查詢new window
5.American Marketing Association(20130117)。Definition of Marketing,https://www.ama.org/listings/2013/01/17/definition-of-marketing/。  new window
 
 
 
 
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