| 期刊論文1. | 顏上晴、陳淑菁(20130700)。博物館藏品取得作業程序之標準與實務。博物館學季刊,27(3),95-115。 延伸查詢 | 2. | 張婉真(20100700)。公私領域間的文物蒐藏與博物館制度--以法國德內利博物館為例。博物館學季刊,24(3),21-43+45。 延伸查詢 | 3. | Wilkie, William L.、Moore, Elizabeth S.(2007)。What Does the Definition of Marketing Tell Us about Ourselves?。Journal of Public Policy & Marketing,26(2),269-276。 | 4. | Van der Grijp, Paul(2014)。The Sacred Gift: Donations from Private Collectors to Museums。Museum Anthropology Review,8(1),22-44。 | 5. | Van der Grijp, Paul(2015)。The Gift of Tsochen Man: Private Donations to National Museums in Taiwan。Museum and Society,13(3),280-295。 | 6. | 張明瑜(2006)。非營利組織「博物館」創新經營初探--以台灣大學農業陳列館為例。農業推廣文彙,51,199-212。 延伸查詢 | 7. | 陳訓祥、張秀娟(20100700)。國立科學工藝博物館邁向綠博物館之策略方針。博物館學季刊,24(3),99-113+115。 延伸查詢 | 8. | Crisà, A.(2014)。Coin collectors and museum donors: contextualizing Delfino Trucchi and Antonino Salinas in early post-Unification Sicily (1868-73)。Journal of the History of Collections,26(2),277-286。 | 9. | Follas, E. J.(2008)。It belongs in a museum: appropriate donor incentives for fractional gift s of art。Notre Dame Law Review,83(4),1779-1810。 | 10. | Glassée, J.(2015)。Pol De Mont and friends: A curator, donations, and gift culture in early twentieth-century Antwerp。Museum History Journal,8(1),102-113。 | 11. | Inoue, Y.、Kent, A.(2014)。A conceptual framework for understanding the effects of corporate social marketing on consumer behavior。Journal of Business Ethics,121,621-633。 | 12. | O'Hare, S.、Smith, A.(2011)。Gifts nobody wants: The state of the art in dealing with unwanted donations。Kansas Library Association College and University Libraries Section Proceedings,1(1),66-86。 | 13. | Sargeant, A.、Shang, J.、Shabbir, H.(2010)。The social marketing of giving: a framework for public policy intervention。Public Management Review,12(5),635-662。 | 14. | Szczepanski, J.(2017)。Understanding donor motivations。Museum Management and Curatorship,32(3),272-280。 | 15. | Kotler, Philip、Zaltman, Gerald(1971)。Social marketing: An approach to planned social change。Journal of Marketing,35(3),3-12。 | 學位論文1. | 林白苧(2011)。整合facebook與博物館之新型態社會行銷(碩士論文)。真理大學。 延伸查詢 | 2. | 塗惠雯(2014)。文學文物典藏與捐贈互動之研究--以國立臺灣文學館琦君與姚一葦之文物捐贈為例(碩士論文)。國立臺北藝術大學。 延伸查詢 | 圖書1. | Andreasen, A. R.(2006)。Social marketing in the 21st century。Sage。 | 2. | American Association of Museums(1984)。Museum for a New Century: A Report of the Commission on Museums for a New Century。Washington DC:American Association of Museums。 | 3. | Dickman, S.(1995)。The Marketing Mix: Promoting Museums, Galleries & Exhibitions。Melbourne:Museum Australia。 | 4. | Hall, C. M.(2014)。Tourism and Social Marketing。New York:Routledge。 | 5. | Kotler, P.、Roberto, N.、Lee, N. R.(2002)。Social Marketing: Improving the Quality of Life。California:Sage。 | 6. | Lee, N. R.、Kotler, P.(2016)。Social Marketing: Changing Behaviors for Good。California:Sage。 | 7. | Lefebvre, R. C.(2013)。Social Marketing and Social Change: Strategies and Tools for Improving health, Well-being, and the Environment。CA:Jossey-Bass。 | 8. | McLean, F.(1997)。Marketing the Museum。London:British Library。 | 9. | Yin, Robert Kuo-Zuir(2009)。Case Study Research: Design and Methods。Sage Publications。 | 10. | Kotler, P.、Lee, N. R.(2008)。Social Marketing: Influencing Behaviors for Good。Sage。 | 其他1. | International Council of Museums(2007)。ICOM definition of a museum,http://icom.museum/the-vision/museum-definition/, 。 | 2. | 呂素麗(20170713)。前館長捐650把古鎖科工館闢專區,http://www.chinatimes.com/newspapers/20170713000493-260107。 延伸查詢 | 3. | 林曉雲,葛祐豪(20120629)。收藏26年900多把古鎖 成大副校長捐科工館,http://news.ltn.com.tw/news/life/paper/595473。 延伸查詢 | 4. | 國立台灣歷史博物館(2013)。第17期--文物捐贈,http://collections.culture.tw/nmth_collectionsweb/AAA/collections_Document.aspx?MODE=1&DOCID=14。 延伸查詢 | 5. | American Marketing Association(20130117)。Definition of Marketing,https://www.ama.org/listings/2013/01/17/definition-of-marketing/。 | |