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題名:Factors Influencing Consumer-Brand Relationships from the Perspective of Online Brand Communities
書刊名:電子商務學報
作者:謝佩玲
作者(外文):Hsieh, Pei-ling
出版日期:2017
卷期:19:2
頁次:頁117-145
主題關鍵詞:線上品牌社群品牌關係行銷價值共創Online brand communityBrand relationship marketingValue co-creation
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:5
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