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題名:Customer Engagement Behaviour in Social Media Advertising: Antecedents and Consequences
書刊名:Contemporary Management Research
作者:Chiang, I PingLo, Shih HuiWang, Ling-hui
出版日期:2017
卷期:13:3
頁次:頁193-216
主題關鍵詞:Social media marketingSocial media advertisingCustomer engagement behaviour
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:9
期刊論文
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3.Zhao, M.、Dholakia, R. Roy(2009)。A multi-attribute model of web site interactivity and customer satisfaction: An application of the Kano model。Managing Service Quality,19(3),286-307。  new window
4.Brackett, Lana K.、Carr, Benjamin N.(2001)。Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes。Journal of Advertising Research,41(5),23-32。  new window
5.Zhao, L.、Lu, Y.(2012)。Enhancing perceived interactivity through network externalities: An empirical study on micro-blogging service satisfaction and continuance intention。Decision Support Systems,53(4),825-834。  new window
6.Thompson, S. A.、Sinha, R. K.(2008)。Brand Communities and New Product Adoption: the Influence and Limits of Oppositional Loyalty。Journal of Marketing,72(6),65-80。  new window
7.Chow, W. S.、Chan, L. S.(2008)。Social network, social trust and shared goals in organizational knowledge sharing。Information & Management,45(7),458-465。  new window
8.Amorim, M.、Rosa, M. J.、Santos, S.(2014)。Managing customer participation and customer interactions in service delivery: The case of museums and educational services。Organizacija,47,166-175。  new window
9.Cheung, Christy M. K.、Lee, Matthew K. O.(2009)。Understanding the sustainability of a virtual community: Model development and empirical test。Journal of Information Science,35(3),279-298。  new window
10.Zaglia, M. E.(2013)。Brand communities embedded in social networks。Journal of Business Research,66(2),216-223。  new window
11.Brodie, Roderick J.、Ilic, Ana、Juric, Biljana、Hollebeek, Linda D.(2013)。Consumer engagement in a virtual brand community: An exploratory analysis。Journal of Business Research,66(1),105-114。  new window
12.Aaker, David A.(1990)。Brand Extensions: The Good, the Bad, and the Ugly。MIT Sloan Management Review,31(4),47-56。  new window
13.Ayeh, J. K.、Au, N.、Law, R.(2012)。Predicting the intention to use consumer-generated media for travel planning。Tourism Management,35(12),132-143。  new window
14.Goyal, S.(2013)。Advertising on social media。Scientific Journal of Pure and Applied Sciences,2(5),220-223。  new window
15.Ünal, S.、Ercis, A.、Keser, E.(2011)。Attitudes towards Mobile Advertising: A Research to Determine the Differences between the Attitudes of Youth and Adults。Procedia-Social and Behavioral Sciences,24(32),361-377。  new window
16.Wright, E.、Khanfar, N. M.、Harrington, C.、Kizer, L. E.(2010)。The lasting effects of social media trends on advertising。Journal of Business and Economics Research,8(11),73-80。  new window
17.Hoyer, W. D.、Chandy, R.、Dorotic, M.、Krafft, M.、Singh, S. S.(2010)。Consumer cocreation in new product development。Journal of Service Research,13(3),283-296。  new window
18.Wang, J.-C.、Chang, C.-H.(2013)。How online social ties and product-related risks influence purchase intentions: A Facebook experiment。Electronic Commerce Research and Applications,12(5),337-346。  new window
19.Jang, Heehyoung、Olfman, Lorne、Ko, Ilsang、Kim, Kyungtae、Koh, Joon(2008)。The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty。International Journal of Electronic Commerce,12(3),57-80。  new window
20.Habibi, M. R.、Laroche, M.、Richard, M. O.(2014)。The Roles of Brand Community and Community Engagement in Building Brand Trust on Social Media。Computers in Human Behavior,37,152-161。  new window
21.Centola, D.(2010)。The spread of behaviour in an online social network experiment。Science,329(5996),1194-1197。  new window
22.Chandra, B.、Goswami, S.、Chouhan, V.(2013)。Investigation attitude towards online advertising on social media: An Empirical Study。Management Insight,8(1),1-14。  new window
23.Zeng, X.、Wei, L.(2013)。Social ties and user content generation: Evidence from Flickr。Information Systems Research,24(1),71-87。  new window
24.Nyekwere, E. O.、Kur, J. T.、Nyekwere, O.(2013)。Awareness and Use of Social Media in Advertising: The Case of Facebook among Residents of Port Harcourt, Nigeria。African Research Review,7(4),174-194。  new window
25.Mir, I.(2011)。Consumer Attitude Towards M-Advertising Acceptance: A Cross-Sectional Study。Journal of Internet Banking and Commerce,16(1),1-22。  new window
26.Marshall, R.、WoonBong, N.(2003)。An experimental study of the role of brand strength in the relationship between the medium of communication and perceived credibility of the message。Journal of Interactive Marketing,17(3),75-79。  new window
27.Marsh, K. L.、Richardson, M. J.、Schmidt, R. C.(2009)。Social connection through joint action and interpersonal coordination。Topics in Cognitive Science,1(2),320-339。  new window
28.Luarn, P.、Yang, J.-C.、Chiu, Y.-P.(2014)。The network effect on information dissemination on social network sites。Computers in Human Behaviour,37,1-8。  new window
29.Li-Ming, A. K.、Wai, T. B.、Hussin, M.、Mat, N. K. N.(2013)。The predictors of attitude towards online advertising。International Journal of Applied Psychology,3(1),7-12。  new window
30.Koh, S. M.、Hwang, B. H.、Ji, Y. G.(2010)。Social network service and online social capital: Cases of Korea and China。Journal of the Society for e-Business Studies,15(1),103-118。  new window
31.Kim, Hongki、Suh, Kil-Soo、Lee, Un-Kon(2013)。Effects of collaborative online shopping on shopping experience through social and relational perspectives。Information & Management,50(4),169-180。  new window
32.Haida, A.、Rahim, H. L.(2015)。Social Media Advertising Value: A Study on Consumer's Perception。Technology,1(1),1-8。  new window
33.Cheung, C. M.、Lee, M. K.(2010)。A theoretical model of intentional social action in online social networks。Decision support systems,49(1),24-30。  new window
34.Dholakia, Utpal M.、Bagozzi, Richard P.、Pearo, Lisa Klein(2004)。A social influence model of consumer participation in network- and small-group-based virtual communities。International Journal of Research in Marketing,21(3),241-263。  new window
35.Muntinga, Daninl G.、Moorman, Marjolein、Smit, Edith G.(2011)。Introducing COBRAs: Exploring motivations for brand-related social media use。International Journal of Advertising,30(1),13-46。  new window
36.Ducoffe, Robert H.(1996)。Advertising Value and Advertising on the Web。Journal of Advertising Research,36(5),21-35。  new window
37.Berry, Leonard L.(1995)。Relationship Marketing of Services: Growing Interest, Emerging Perspectives。Journal of the Academy of Marketing Science,23(4),236-245。  new window
38.Kelman, Herbert C.(1958)。Compliance, identification, and internalization three processes of attitude change。Journal of Conflict Resolution,2(1),51-60。  new window
39.Ellison, Nicole B.、Steinfield, Charles、Lampe, Cliff(2007)。The benefits of Facebook 'friends': Social capital and college students' use of online social network sites。Journal of Computer-Mediated Communication,12(4),1143-1168。  new window
40.Nahapiet, Janine、Ghoshal, Sumantra(1998)。Social capital, intellectual capital, and the organizational advantage。Academy of Management Review,23(2),242-266。  new window
41.Cheung, Christy M. K.、Chiu, Pui-Yee、Lee, Matthew K. O.(2011)。Online Social Networks: Why Do Students Use Facebook?。Computers in Human Behavior,27(4),1337-1343。  new window
42.Al-Debei, Matuz M.、Al-Lozi, Eans、Papazafeiropoulou, Anastasia(2013)。Why People Keep Coming Back to Facebook: Explaining and Predicting Continuance Participation from an Extended Theory of Planned Behaviour Perspective。Decision Support Systems,55(1),43-54。  new window
43.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
會議論文
1.Zhang, P.、Wang C.(2005)。An Empirical Study on Consumers Perceived Value and Attitudes toward Advertising。The 6th Global Information Technology and Management (GITM) World Conference。Anchorage, Alaska。  new window
2.Wu, G.(1999)。Perceived interactivity and attitude toward web sites。The conference-American Academy of Advertising。American Academy of Advertising。254-262。  new window
圖書
1.Evans, D.、McKee, J.(2010)。Social media marketing: the next generation of business engagement。John Wiley & Sons, Inc.。  new window
2.Li, C.、Bemoff, J.(2008)。Groundswell: Winning in a world transformed by social technologies。Boston, Mass.:Harvard Business Press。  new window
3.Cooper, D. R.、Schindler, P. S.(2003)。Business Research Methods。McGraw-Hill Irwin Publisher。  new window
4.Bandura, A.(1989)。Social Cognitive Theory, Annals of Child Development。Greenwich, CT:Jai Press LTD.。  new window
5.Strauss, J.、Frost, R.(2014)。E-marketing。Pearson Prentice Hall。  new window
6.Jacobs, Jane(1961)。The Death and Life of Great American Cities。New York, NY:Random House Books。  new window
其他
1.BIA/Kelsey(2016)。New BIA/Kelsey Report Emphasizes 'Localization' Opportunity for National Mobile Ad Campaigns,http://www.biakelsey.com/Company/Press-Releases/121126-U.S.-Social-Media-Ad-Revenues-to-Grow-from-%244.6B-in-2012-to-%249.2B-in 2016.asp。  new window
2.Shevlin, Ron(20070102)。Engagement Myopia,http://marketingroi.wordpress.com/2007/01/02/engagement-myopia/。  new window
3.eMarketer(2016)。Social Networking Reaches Nearly One in Four Around the World,http://www.emarketer.com/Article/Social-Networking-Reaches-Nearly-One-Four-Around-World/1009976。  new window
圖書論文
1.Berry, Leonard L.(1983)。Relationship marketing。Emerging Perspectives on Services Marketing。Chicago, Illinois:American Marketing Association。  new window
 
 
 
 
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