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題名：從品牌再造觀點探討對價值網絡之影響
書刊名：行銷科學學報
作者：李威龍 引用關係／孫艾／王筑瑩
作者(外文)：Lee, Wei-long／Sun, Ai／Wang, Chu-ying
出版日期：2017
卷期：13:1
頁次：頁79-95
主題關鍵詞：品牌再造；價值網絡；市場要素；品牌文化；Brand reengineer；Value network；Market factor；Brand cultural
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:4
  • 點閱點閱:9
期刊論文
1.Stuart, H.、Muzellec, L.(2004)。Corporate Makeovers: Can a Hyena Be Rebranded?。Journal of Brand Management，11(6)，472-482。  new window
2.Osier, R.(2004)。Making the Case for a New Brand Name。Journal of Brand Management，12(2)，81-91。  new window
3.王新新、王李美玲(20101200)。基於品牌文化視角之品牌行銷策略探討--以蘋果公司APPLE INC.為例。中小企業發展季刊，18，159-182。new window  延伸查詢new window
4.Merrilees, Bill、Miller, Dale(2008)。Principles of Corporate Rebranding。European Journal of Marketing，42(5/6)，537-552。  new window
5.Muzellec, Laurent、Lambkin, Mary(2006)。Corporate Rebranding: Destroying, Transferring or Creating Brand Equity?。European Journal of Marketing，40(7/8)，803-824。  new window
6.Eyring, Matthew J.、Johnson, Mark W.、Nair, Hari(2011)。New business models in emerging markets。Harvard Business Review，89(1/2)，88-95。  new window
7.Singh, Jaywant、Kalafatis, Stavros P.、Ledden, Lesley(2014)。Consumer perceptions of cobrands: the role of brand positioning strategies。Marketing Intelligence & Planning，32(2)，145-159。  new window
8.Muzellec, L.、Doogan, M.、Lambkin, M.(2003)。Corporate Rebranding: An Exploratory Review。Irish Marketing Review，16(2)，31-40。  new window
9.Singh, H.、Dharamveer, Dr.(2011)。Rebranding: A boon to survive。Indian Journal of Marketing，41(6)，55-60。  new window
10.Wang, Tao、Yue, Jin、Zheng, Jinhui(2008)。Brand Recreation: An Exploratory Research。Wuhan University of Technology Transaction，21(4)。  new window
11.Magretta, Joan(2002)。Why business models matter。Harvard Business Review，80(5)，86-92-133。  new window
12.Brown, S.、Kozinets, R. V.、Sherry, J. F. Jr.(2003)。Teaching old brands new tricks: Retro branding and the revival of brand meaning。Journal of Marketing，67(3)，19-33。  new window
13.Chesbrough, Henry、Rosenbloom, Richard S.(2002)。The role of the business model in capturing value from innovation: evidence from Xerox Corporation's technology spin-off companies。Industrial and corporate change，11(3)，529-555。  new window
圖書
1.Afuah, A.(2014)。Business model innovation: Concepts, analysis, and cases。New York, NY：Routledge。  new window
2.林芳玫(1996)。閱讀人研究：不同研究典範的比較。台北：巨流出版社。  延伸查詢new window
3.許瑞林、林榮茂(2007)。美容美髮經營寶典。中國社會科學出版社。  延伸查詢new window
4.Airey, D.(2015)。Logo Design Love: A guide to creating iconic brand identities。Pearson Education Inc.。  new window
5.Slywotzky, Adrian J.、Morrison, David J.、Andelmann, Bob(1998)。The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits。Crown Business。  new window
6.Balmer, John M. T.、Greyser, Stephen A.(2003)。Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate-level Marketing: an Anthology。Psychology Press。  new window
7.Ulrich, David(2013)。Human resource champions: The next agenda for adding value and delivering results。Harvard Business Press。  new window
8.Hanlon, P.(2006)。Primal Branding: Create Zealots for Your。The Free Press。  new window
9.Keller, K. Lane(1998)。Strategic Brand Management。Pearson Education International。  new window
10.Keller, K. Lane(2014)。Strategic brand management: building, measuring, and managing brand equity。Pearson Education International。  new window
11.Lehu, Jean-Marc(2006)。Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand to Prevent it From Ageing。London：Kogan-page。  new window
12.Light, L.、Kiddon, J.(2015)。Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands。Prentice Hall。  new window
13.Osterwalder, A.、Pigneur, Y.(2012)。Business Model Generation。Hoboken, New Jersy：John Wiley & Son Inc.。  new window
14.Miles, Mathew B.、Huberman, A. Michael(1994)。Qualitative data analysis: An expanded sourcebook。Sage。  new window
15.Yin, Robert K.(2003)。Case Study Research: Design and Methods。Sage Publications。  new window
16.Aaker, David A.(1996)。Building Strong Brands。Free Press。  new window
 
 
 
 
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