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題名:Instagram使用動機對品牌參與之影響:以廣告價值為中介變數
書刊名:行銷評論
作者:陳冠儒 引用關係趙家彤
作者(外文):Chen, Kuan-juChao, Chia-tung
出版日期:2019
卷期:16:1
頁次:頁53-80
主題關鍵詞:使用動機品牌參與廣告價值InstagramMotivational usageBrand engagementAdvertising value
原始連結:連回原系統網址new window
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  • 點閱點閱:15
期刊論文
1.van Reijmersdal, Eva A.、Neijens, Peter C.、Smit, Edith G.(2007)。Effects of Television Brand Placement on Brand Image。Psychology and Marketing,24(5),403-420。  new window
2.Park, N.、Kee, K. F.、Valenzuela, S.(2009)。Being immersed in social networking environment: Facebook groups, uses and gratifications, and social Outcomes。CyberPsychology & Behavior,12(6),729-733。  new window
3.Gummerus, J.、Liljander, V.、Weman, E.、Pihlström, M.(2012)。Customer engagement in a Facebook brand community。Management Research Review,35(9),857-877。  new window
4.Holbrook, M. B.、Moore, W. L.(1981)。Feature Interactions in Consumer Judgments of Verbal versus Pictorial Presentations。Journal of Consumer Research,8(1),103-113。  new window
5.Hollebeek, Linda D.(2011)。Demystifying customer brand engagement: Exploring the loyalty nexus。Journal of Marketing Management,27(7/8),785-807。  new window
6.Calder, Bobby J.、Malthouse, Edward C.、Schaedel, Ute(2009)。An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness。Journal of Interactive Marketing,23(4),321-331。  new window
7.Mangold, W. Glynn、Faulds, David J.(2009)。Social media: The new hybrid element of the promotion mix。Business Horizons,52(4),357-365。  new window
8.Daugherty, T.、Eastin, M. S.、Bright, L.(2008)。Exploring consumer motivations for creating user-generated content。Journal of Interactive Advertising,8(2),16-25。  new window
9.Pham, M. T.、Avnet, T.(2009)。Rethinking regulatory engagement theory。Journal of Consumer Psychology,19(2),115-123。  new window
10.Nov, O.(2007)。What motivates Wikipedians?。Communications of the ACM,50(11),60-64。  new window
11.Becker-Olsen, K. L.(2003)。And now, a word from our sponsor: A look at the effects of sponsored content and banner advertising。Journal of Advertising,32(2),17-32。  new window
12.Lemon, Katherine N.、Verhoef, Peter C.(2016)。Understanding customer experience throughout the customer journey。Journal of Marketing,80(6),69-96。  new window
13.Enginkaya, E.、Yılmaz, H.(2014)。What drives consumers to interact with brands through social media? A motivation scale development study。Procedia--Social and Behavioral Sciences,148,219-226。  new window
14.Bolton, Ruth N.、Saxena-Iyer, Shruti(2009)。Interactive services: A framework, synthesis and research directions。Journal of Interactive Marketing,23(1),91-104。  new window
15.Hollebeek, Linda D.、Glynn, Mark S.、Brodie, Roderick J.(2014)。Consumer brand engagement in social media: Conceptualization, scale development and validation。Journal of Interactive Marketing,28(2),149-165。  new window
16.Katz, E. J.、Blumler, J. G.、Gurevitch, M.(1973)。Uses and gratifications research。The Public Opinion Quarterly,37(4),509-523。  new window
17.Hudson, Simon、Hudson, David(2006)。Branded entertainment: A new advertising technique or product placement in disguise?。Journal of Marketing Management,22(5/6),489-504。  new window
18.Dholakia, Utpal M.、Bagozzi, Richard P.、Pearo, Lisa Klein(2004)。A social influence model of consumer participation in network- and small-group-based virtual communities。International Journal of Research in Marketing,21(3),241-263。  new window
19.Malthouse, E.、Hofacker, C.(2010)。Looking back and looking forward with interactive marketing。Journal of Interactive Marketing,24(3),181-184。  new window
20.Shu, W.、Chuang, Y. H.(2011)。The perceived benefits of six-degree-separation social networks。Internet Research,21(1),26-45。  new window
21.Muntinga, Daninl G.、Moorman, Marjolein、Smit, Edith G.(2011)。Introducing COBRAs: Exploring motivations for brand-related social media use。International Journal of Advertising,30(1),13-46。  new window
22.Barreto, Ana Margarida(2013)。Do users look at banner ads on Facebook?。Journal of Research in Interactive Marketing,7(2),119-139。  new window
23.Dietz, N.(1998)。Survey: Banners losing effectiveness。Advertising Age's Business Marketing,83(9)。  new window
24.Azar, S. L.、Machado, J. C.、Vacas-de-Carvalho, L.、Mendes, A.(2016)。Motivations to interact with brands on Facebook--Towards a typology of consumer-brand interactions。Journal of Brand Management,23(2),153-178。  new window
25.Crawford, K.(2009)。Following you: Disciplines of listening in social media。Continuum,23(4),525-535。  new window
26.Logan, K.、Bright, L. F.、Gangadharbatla, H.(2012)。Facebook versus television: Advertising value perceptions among females。Journal of Research in Interactive Marketing,6(3),164-179。  new window
27.Jahn, B.、Kunz, W.(2012)。How to transform consumers into fans of your brand。Journal of Service Management,23(3),344-361。  new window
28.Schau, Hope Jensen、Muñiz, Albert M. Jr.、Arnould, Eric J.(2009)。How brand community practices create value。Journal of Marketing,73(5),30-51。  new window
29.Ducoffe, Robert H.(1996)。Advertising Value and Advertising on the Web。Journal of Advertising Research,36(5),21-35。  new window
30.Raacke, John R.、Bonds-Raacke, Jennifer(2008)。MySpace and Facebook: Applying the uses and gratifications theory to exploring friend-networking sites。CyberPsychology & Behavior,11(2),169-174。  new window
31.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
32.Brodie, Roderick J.、Hollebeek, Linda D.、Jurić, Biljana、Ilić, Ana(2011)。Customer engagement: conceptual domain, fundamental propositions, and implications for research。Journal of Service Research,14(3),252-271。  new window
33.Kohli, Ajay K.、Jaworski, Bernard J.(1990)。Market orientation: The construct, research propositions and managerial implications。Journal of Marketing,54(2),1-18。  new window
34.Boyd, Danah M.、Ellison, Nicole B.(2007)。Social Network Sites: Definition, History, and Scholarship。Journal of Computer-Mediated Communication,13(1),210-230。  new window
35.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
36.Coulter, Robin A.、Price, Linda L.、Feick, Lawrence(2003)。Rethinking the Origins of Involvement and Brand Commitment: Insights from Postsocialist Central Europe。Journal of Consumer Research,30(2),151-169。  new window
會議論文
1.Meeker, M.(2017)。Internet trends 2017。Code conference。  new window
圖書
1.Hayes, Andrew F.(2013)。Introduction to mediation, moderation, and conditional process analysis: A regression-based approach。Guilford Press。  new window
2.Blau, Peter Michael(1964)。Exchange and Power in Social Life。John Wiley & Sons, Inc.。  new window
3.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
其他
1.Mayfield, A.(2008)。What is social media?,http://www.icrossing.co.uk/fileadmin/uploads/eBooks/What_is_Social_Media_iCrossing_ebook.pdf。  new window
2.Instagram(2018)。為8億用戶強化我們提升安全性與親切度的承諾,https://business.instagram.com/blog/safety-and-kindness-for-800-million?locale=zh_HK。  延伸查詢new window
3.Chaffey, D.(2018)。Global social media research summary 2018,https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/。  new window
4.cMarketer(2017)。Social commerce 2018: Its influence in the path to purchase,https://www.emarketer.com/Report/Social-Commerce-2018-Its-Influence-Path-Purchase/2002175。  new window
5.Shopify(2018)。Grow sales with shopping on Instagram,https://www.shopify.com/instagram。  new window
6.Snyder, B.(2001)。Not by Ads Alone,http://userwww.sfsu.edu/perttula/internet/Adrev.html。  new window
7.Bullmore, J.(2015)。What is advertising?,https://www.adassoc.org.uk/advertisings-big-questions/what-is-advertising/。  new window
圖書論文
1.Boyd, D. M.(2007)。Why youth (heart) social network sites: The role of networked publics in teenage social life。MacArthur foundation series on digital learning--youth, identity, and digital media volume。Cambridge, MA:MIT Press。  new window
2.Alesandrini, K. L.(1983)。Strategies that influence memory for advertising communications。Information Processing Research in Advertising。Hillsdale, NJ:Lawrence Erlbaum Associates。  new window
3.Papacharissi, Z.(2012)。Audiences as media producers: Content analysis of 260 blogs。Blogging, Citizenship, and the Future of Media。New York, NY:Taylor & Francis Group。  new window
 
 
 
 
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