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L.(1981)。Feature Interactions in Consumer Judgments of Verbal versus Pictorial Presentations。Journal of Consumer Research,8(1),103-113。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Hollebeek, Linda D.(2011)。Demystifying customer brand engagement: Exploring the loyalty nexus。Journal of Marketing Management,27(7/8),785-807。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Calder, Bobby J.、Malthouse, Edward C.、Schaedel, Ute(2009)。An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness。Journal of Interactive Marketing,23(4),321-331。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Mangold, W. Glynn、Faulds, David J.(2009)。Social media: The new hybrid element of the promotion mix。Business Horizons,52(4),357-365。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Daugherty, T.、Eastin, M. S.、Bright, L.(2008)。Exploring consumer motivations for creating user-generated content。Journal of Interactive Advertising,8(2),16-25。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Pham, M. T.、Avnet, T.(2009)。Rethinking regulatory engagement theory。Journal of Consumer Psychology,19(2),115-123。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Nov, O.(2007)。What motivates Wikipedians?。Communications of the ACM,50(11),60-64。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Becker-Olsen, K. L.(2003)。And now, a word from our sponsor: A look at the effects of sponsored content and banner advertising。Journal of Advertising,32(2),17-32。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Lemon, Katherine N.、Verhoef, Peter C.(2016)。Understanding customer experience throughout the customer journey。Journal of Marketing,80(6),69-96。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Enginkaya, E.、Yılmaz, H.(2014)。What drives consumers to interact with brands through social media? 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G.、Gurevitch, M.(1973)。Uses and gratifications research。The Public Opinion Quarterly,37(4),509-523。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 17. | Hudson, Simon、Hudson, David(2006)。Branded entertainment: A new advertising technique or product placement in disguise?。Journal of Marketing Management,22(5/6),489-504。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 18. | Dholakia, Utpal M.、Bagozzi, Richard P.、Pearo, Lisa Klein(2004)。A social influence model of consumer participation in network- and small-group-based virtual communities。International Journal of Research in Marketing,21(3),241-263。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 19. | Malthouse, E.、Hofacker, C.(2010)。Looking back and looking forward with interactive marketing。Journal of Interactive Marketing,24(3),181-184。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 20. | Shu, W.、Chuang, Y. H.(2011)。The perceived benefits of six-degree-separation social networks。Internet Research,21(1),26-45。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 21. | Muntinga, Daninl G.、Moorman, Marjolein、Smit, Edith G.(2011)。Introducing COBRAs: Exploring motivations for brand-related social media use。International Journal of Advertising,30(1),13-46。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 22. | Barreto, Ana Margarida(2013)。Do users look at banner ads on Facebook?。Journal of Research in Interactive Marketing,7(2),119-139。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 23. | Dietz, N.(1998)。Survey: Banners losing effectiveness。Advertising Age's Business Marketing,83(9)。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 24. | Azar, S. L.、Machado, J. C.、Vacas-de-Carvalho, L.、Mendes, A.(2016)。Motivations to interact with brands on Facebook--Towards a typology of consumer-brand interactions。Journal of Brand Management,23(2),153-178。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 25. | Crawford, K.(2009)。Following you: Disciplines of listening in social media。Continuum,23(4),525-535。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 26. | Logan, K.、Bright, L. F.、Gangadharbatla, H.(2012)。Facebook versus television: Advertising value perceptions among females。Journal of Research in Interactive Marketing,6(3),164-179。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 27. | Jahn, B.、Kunz, W.(2012)。How to transform consumers into fans of your brand。Journal of Service Management,23(3),344-361。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 28. | Schau, Hope Jensen、Muñiz, Albert M. 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M.(2007)。Why youth (heart) social network sites: The role of networked publics in teenage social life。MacArthur foundation series on digital learning--youth, identity, and digital media volume。Cambridge, MA:MIT Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Alesandrini, K. L.(1983)。Strategies that influence memory for advertising communications。Information Processing Research in Advertising。Hillsdale, NJ:Lawrence Erlbaum Associates。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Papacharissi, Z.(2012)。Audiences as media producers: Content analysis of 260 blogs。Blogging, Citizenship, and the Future of Media。New York, NY:Taylor & Francis Group。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |
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