盆栽藝術或盆景是中華民族優秀古早藝術之一，以植物、山石、土、水等為材料，經過藝術創作和園藝栽培，在盆器中以典型、集中地塑造大自然的優美景色，達到縮龍成寸、小中見大的藝術效果，並同時以景抒懷，表現深遠的意境，猶如立體的山水畫。以往盆栽藝術或盆景的消費族群較為侷限，然而隨著所得提高以及求美的風氣逐漸普及，對盆栽藝術或盆景的需求越來增加。但因國內盆栽藝術市場尚未完全成形，例如缺乏公開市場供買賣雙方交易，所有的交易都是以議價方式，有關產品資訊或銷售對象也都有限，若能對目前產業情況深入了解，將有助於提升盆栽產業能見度以及未來發展。本研究透過問卷訪問產業界人士，蒐集資訊與意見，探討盆栽產業的現況，並依管理學理論，規劃相關產業未來發展成盆栽藝術或盆栽產業的策略。綜合研究發現，既有盆栽業者，必須先從提升自我競爭力，再追求國際化發展的契機，以下為研究結論之摘要：一、汰弱留強：宜多培養高級盆栽，針對市場採多元化經營。二、盆栽行銷策略：臺灣盆栽業行銷手法仍較為傳統，可透過協會等機構進行盆栽業的輔導與宣傳。三、差異化競爭策略：在師法自然前提下，應取材多樣，如多搭配景石、高級盆器等，提升盆栽多元化產業水準。此外，政府也應該重視盆栽產業，並協助業者蒐集資訊以及舉辦盆栽展覽及盆栽競賽活動，並從各縣市地方型盆栽展覽，進而支持每年的國家級盆栽展覽及每2-3年一次的國際型盆栽展覽，維持盆栽熱度，使社會民眾對盆栽產業不陌生。更重要的是，鼓勵學術界重視盆栽藝術相關研究，以強化產業基礎，協助產業向上提升。

Bonsai is originated in China, which has been promoted by Japanese into the West. Bonsai is an upscale of pot culture and treated as arts that are not priced according to free market rules. Taiwan's pot culture has long history and been facing a bottleneck of development. However, there is a potential for Taiwan to develop bonsai industry as economic blooming in China. This is a fundamental study on Taiwan's bonsai industry by interviewing professionals to collect information on the status of pot culture/ bonsai industry and opinions on the future development. In addition, this study has applied situation analysis and proposed transitional schemes for pot culture industry. Participants in bonsai industry are recommended to 1.Diversify market by operating high-quality Bonsai;2.Improve marketing strategies by organizing into associations to promote Bonsai;3.Through naturalness, be independent and various from Japanese by using multiple material sources. Finally, government should initiate the development policy of bonsai industry by conducting regulated potted bonsai exhibitions and competitions, and financially supporting academic research.