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題名:O2O營銷模式採用行為與決策因素探究
書刊名:創新與管理
作者:江義平林家毅黃智彙
作者(外文):Chiang, I-pingLin, Chia-yiHuang, Chih-hui
出版日期:2018
卷期:14:2
頁次:頁21-62
主題關鍵詞:O2O營銷模式電子商務網路行銷Online-to-offlineO2OE-commerceE-marketing
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:6
期刊論文
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4.Rohm, Andrew J.、Swaminathan, V.(2004)。A typology of online shoppers based on shopping motivations。Journal of Business Research,57(7),748-757。  new window
5.Eastlick, M. A.、Feinberg, R. A.(1999)。Shopping Motives for Mail Catalog Shopping--Observations on the Social Psychology of City Life。Journal of Business Research,45(3),281-290。  new window
6.Herrero Crespo, A.、Rodriguez del Bosque, I.(2010)。The Influence of the Commercial Features of the Internet on the Adoption of E-Commerce by Consumers。Electronic Commerce Research and Applications,9(6),562-575。  new window
7.Weathers, D.、Sharma, S.、Wood, S. L.(2007)。Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods。Journal of Retailing,83(4),393-401。  new window
8.Cho, S. E.(2010)。Perceived risks and customer needs of geographical accessibility in electronic commerce。Electronic Commerce Research and Applications,9(6),495-506。  new window
9.Hong, Ilyoo B.、Cha, Hoon S.(2013)。The mediating role of consumer trust in an online merchant in predicting purchase intention。International Journal of Information Management,33(6),927-939。  new window
10.To, Pui-Lai、Liao, Chechen、Lin, Tzu-Hua(2007)。Shopping motivations on internet: a study based on utilitarian and hedonic value。Technovation,27(12),774-787。  new window
11.Suh, K. S.(1999)。Impact of communication medium on task performance and satisfaction: An examination of Media-Richness Theory。Information and Management,35(5),295-312。  new window
12.Reibstein, David J.(2002)。What attracts customers to online stores, and what keeps them coming back?。Journal of the Academy of Marketing Science,30(4),465-473。  new window
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15.Farag, S.、Schwanen, T.、Dijst, M.、Faber, J.(2007)。Shopping Online and/or In-Store?A Structural Equation Model of the Relationships Between E-Shopping and In-Store Shopping。Transportation Research Part A: Policy and Practice,41(2),125-141。  new window
16.Chiang, W.-Y. K.、Zhang, D.、Zhou, L.(2006)。Predicting and explaining patronage behavior toward web and traditional stores using neural networks: a comparative analysis with logistic regression。Decision Support Systems,41(2),514-531。  new window
17.Wolfinbarger, Mary F.、Gilly, Mary C.(2001)。Shopping Online for Freedom, Control, and Fun。California Management Review,43(2),34-55。  new window
18.Kleijnen, M.、De Ruyter, K.、Wetzels, M.(2007)。An assessment of value creation in mobile service delivery and the moderating role of time consciousness。Journal of Retailing,83(1),33-46。  new window
19.Brunelle, E.(2009)。Introducing Media Richness into an Integrated Model of Consumers' Intentions to Use Online Stores in Their Purchase Process。Journal of Internet Commerce,8(3/4),222-245。  new window
20.Levin, A. M.、Levin, I. P.、Weller, J. A.(2005)。A multi-attribute analysis of preferences for online and offline shopping: Differences across products, consumers, and shopping stages。Journal of Electronic Commerce Research,6(4),281-290。  new window
21.Verhoef, Peter C.、Neslin, Scott A.、Vroomen, Björn(2007)。Multichannel customer management: Understanding the research-shopper phenomenon。International Journal of Research in Marketing,24(2),129-148。  new window
22.Goel, L.(2006)。Surviving retailing's new age。Barron's,86(12)。  new window
23.Noble, Stephanie M.、Griffith, David A.、Weinberger, Marc G.(2005)。Consumer derived utilitarian value and channel utilization in a multi-channel retail context。Journal of Business Research,58(12),1643-1651。  new window
24.Van Baal, S.、Dach, C.(2005)。Free riding and customer retention across retailers' channels。Journal of Interactive Marketing,19(2),75-85。  new window
25.Parasuraman, Ananthanarayanan、Zeithaml, Valarie A.、Malhotra, Arvind(2005)。E-S-QUAL: A Multiple-Item Scale for Assessing Electronic Service Quality。Journal of Service Research,7(3),213-233。  new window
26.Zhang, J.、Farris, P. W.、Irvin, J. W.、Kushwaha, T.、Steenburgh, T. J.、Weitz, B. A.(2010)。Crafting integrated multichannel retailing strategies。Journal of Interactive Marketing,24(2),168-180。  new window
27.Pookulangara, S.、Hawley, J.、Xiao, G.(2011)。Explaining consumers' channel-switching behavior using the theory of planned behavior。Journal of Retailing and Consumer Services,18(4),311-321。  new window
28.Bang, Y.、Lee, D.-J.、Han, K.、Hwang, M.、Ahn, J.-H.(2013)。Channel capabilities, product characteristics, and the impacts of mobile channel introduction。Journal of Management Information Systems,30(2),101-126。  new window
29.Jiang, P.、Balasubramanian, S. K.(2014)。An empirical comparison of market efficiency: Electronic marketplaces vs. traditional retail formats。Electronic Commerce Research and Applications,13(2),98-109。  new window
30.Konuş, U.、Verhoef, P. C.、Neslin, S. A.(2008)。Multichannel shopper segments and their covariates。Journal of Retailing,84(4),398-413。  new window
31.Liu, C.、Forsythe, S.(2011)。Examining drivers of online purchase intensity: Moderating role of adoption duration in sustaining post-adoption online shopping。Journal of Retailing and Consumer Services,18(1),101-109。  new window
32.Maity, M.、Dass, M.(2014)。Consumer decision-making across modern and traditional channels: E-commerce, m-commerce, in-store。Decision Support Systems,61,34-46。  new window
33.Schröder, H.、Zaharia, S.(2008)。Linking multi-channel customer behavior with shopping motives: An empirical investigation of a German retailer。Journal of Retailing and Consumer Services,15(6),452-468。  new window
34.Yu, U.-J.、Niehm, L. S.、Russell, D. W.(2011)。Exploring perceived channel price, quality, and value as antecedents of channel choice and usage in multichannel shopping。Journal of Marketing Channels,18(2),79-102。  new window
35.Rigby, D. K.(2011)。The future of shopping。Harvard Business Review,89(12),65-76。  new window
36.Bhatt, S.、Bhatt, A.(2012)。Factors influencing online shopping: An empirical study in Ahmedabad。The IUP Journal of Marketing Management,11(4),51-65。  new window
37.Chong, Alain Yee-Loong(2013)。Mobile commerce usage activities: The roles of demographic and motivation variables。Technological Forecasting and Social Change,80(7),1350-1359。  new window
38.Heitz-Spahn, S.(2013)。Cross-channel free-riding consumer behavior in a multichannel environment: An investigation of shopping motives, sociodemographics and product categories。Journal of Retailing and Consumer Services,20(6),570-578。  new window
39.Nicholson, M.、Clarke, I.、Blakemore, M.(2002)。One brand, three ways to shop': situational variables and multichannel consumer behaviour。The International Review of Retail, Distribution and Consumer Research,12(2),131-148。  new window
40.Moon, B.-J.(2004)。Consumer adoption of the internet as an information search and product purchase channel: some research hypotheses。International Journal of Internet Marketing and Advertising,1(1),104-118。  new window
41.Schramm-Klein, H.、Swoboda, B.、Morschett, D.(2007)。Internet vs. brick-and-mortar stores--analysing the influence of shopping motives on retail channel choice among internet users。Journal of Customer Behaviour,6(1),19-36。  new window
42.Shim, S.、Eastlick, M. A.、Lotz, S. L.、Warrington, P.(2001)。An online prepurchase intentions model: The role of intention to search: Best Overall Paper Award--The Sixth Triennial AMS/ACRA Retailing Conference, 2000☆ 11☆ Decision made by a panel of Journal of Retailing editorial board members。Journal of retailing,77(3),397-416。  new window
43.Shin, J.(2007)。How does free riding on customer service affect competition?。Marketing Science,26(4),488-503。  new window
44.Alba, Joseph、Lynch, John、Weitz, Barton、Janiszewski, Chris、Lutz, Richard、Sawyer, Alan A.、Wood, Stacy(1997)。Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces。Journal of Marketing,61(3),38-53。  new window
45.Bakos, J. Yannis(1997)。Reducing Buyer Search Costs: Implications for Electronic Marketplaces。Management Science,43(12),1676-1692。  new window
46.Bentler, Peter M.、Bonett, Douglas G.(1980)。Significance tests and goodness of fit in the analysis of covariance structures。Psychological Bulletin,88(3),588-606。  new window
47.Kuo, Ying-Feng、Wu, Chi-Ming、Deng, Wei-Jaw(2009)。The relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value-added services。Computers in Human Behavior,25(4),887-896。  new window
48.Gupta, Alok、Su, Bo-chiuan、Walter, Zhiping(2004)。An Empirical Study of Consumer Switching from Traditional to Electronic Channels: A Purchase-Decision Process Perspective。International Journal of Electronic Commerce,8(3),131-161。  new window
49.Clemes, Michael D.、Gan, Christopher、Zhang, Junli(2014)。An empirical analysis of online shopping adoption in Beijing, China。Journal of Retailing and Consumer Services,21(3),364-375。  new window
50.Forsythe, Sandra M.、Shi, Bo(2003)。Consumer patronage and risk perceptions in Internet shopping。Journal of Business Research,56(11),867-875。  new window
51.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。  new window
52.Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science,12(2),125-143。  new window
53.Kacen, Jacqueline J.、Hess, James D.、Chiang, Wei-Yu Kevin(2013)。Bricks or Clicks? Consumer Attitudes toward Traditional Stores and Online Stores。Global Economics and Management Review,18(1),12-21。  new window
圖書
1.陳正昌、程炳林、陳新豐、劉子鍵(2009)。多變量分析方法:統計軟體應用。五南。  延伸查詢new window
2.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。  new window
其他
1.eMarketer Inc.(20130627)。B2C Ecommerce Climbs Worldwide, as Emerging Markets Drive Sales Higher,http://www.emarketer.com/Article/B2C-Ecommerce-Climbs-Worldwide-Emerging-Markets-Drive-Sales-Higher/1010004#pvwUSQRilmMivphf.99。  new window
2.創市際市場研究顧問(2014)。IX Survey是什麼,http://www.insightxplorer.com/product/ixsxirvey01.html。  延伸查詢new window
3.Frommer, Dan(2011)。Ron Conway's confidential investment "Megatrend" -- O2O Commerce,http://www.businessinsider.com/ron-conway-megatrend-2011-2#ixzz2oSi1LA54。  new window
4.Reston, V. A.,Atlanta, G. A.(2013)。Consumers want choices and convenience when shopping online,http://www.comscore.com/Insights/Press-Releases/2013/6/Consumers-WantChoices-and-Convenience-When-Shopping-Online。  new window
5.TNS(2013)。Mobile has been cast as the villain in retailers' showrooming nightmares--But the latest mobile life study suggests it could yet be one solution to their problems,http://www.tnsglobal.com/sites/default/files/whitepaper/TNS_Blessing_ in_ disguise.pdf。  new window
6.Ebay(2014)。The omnichannel opportunity unlocking the power of the connected consumer,http://www2.deloitte.com/content/dam/Deloitte/uk/Documents/consumer-business/unlocking-the-power-of-the-connected-consumer.pdf。  new window
7.comScore(2013)。comScore to Present Insights about the Omnichannel Shopper at Money2020 Conference,http://www.comscore.com/Insights/Press_Releases/2013/10/comScore_to_Present_Insights_about_the_Omnichannel_Shopper_at_Monev2020_Conference。  new window
8.Brickmeetsclick(2013)。Defining omnichannel retail,http://www.brickmeetsclick.com/defining-omnichannel-retail。  new window
9.TechCrunch(2010)。Why Online2Offiline Commerce Is A Trillion Dollar Opportunity,http://techcmnch.com/2010/08/07/why-online2offline-commerce-is-a-trillion-dollar-opportunity/。  new window
10.Nielsen(2014)。2014尼爾森網路購物行為研究--揭開電子購物籃裡的秘密,http://www.nielsen.com/content/dam/nielsenglobal/tw/docs/online-shopper-report-2014ch.pdf。  延伸查詢new window
11.Google,Ipsos media CT(2013)。Our Mobile Planet: 台灣瞭解行動上網的消費者,http://www.thinkwithgoogle.com/mobilcplanet/zh-tw/。  new window
12.財團法人資訊工業策進會(2013)。2013 IDEAS Week: FIND DAY創新講堂 準備好迎接行動世代了嗎? FIND調查:近50%人口持有智慧型行動裝置!,http://www.iii.org.tw/m/News-more.aspx?id=1163。  延伸查詢new window
13.創市際市場研究顧問(2015)。IX Survey是什麼,http://www.insightxplorer.com/product/ixsurvey01.html。  延伸查詢new window
14.Wordpress.com(2013)。About Omnichannel Retailing,https://omniretailing.wordpress.com/about/。  new window
15.The Online Economy(2012)。O2O: O2 For Local Commerce?,http://www.onlineeconomv.org/tag/o2o。  new window
 
 
 
 
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