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題名:品牌知名度、價格知覺對消費者購買意願之影響--以巧克力商品為例
書刊名:東南學報
作者:柯榮貴王皖佳陳士文葉佳聖
作者(外文):Ker, Jung KueiWang, Wan ChiaChen, Shih WenYeh, Chia Sheng
出版日期:2016
卷期:41
頁次:頁121-130
主題關鍵詞:巧克力品牌知名度價值知覺購買意願
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:3
期刊論文
1.Suri, Rajneesh、Long, Mary、Monroe, Kent B.(2003)。The Impact of the Internet and Consumer Motivation on Evaluation of Prices。Journal of Business Research,56(5),379-390。  new window
2.Erickson, Gary M.、Johansson, Johny K.(1985)。The role of price in multi-attribute product evaluations。Journal of Consumer Research,12(2),195-199。  new window
3.Derbaix, C.(1983)。Perceived Risk and Risk Relievers: An Empirical Investigation。Journal of Economic Psychology,3(1),19-38。  new window
4.Farquhar, P. H.(1990)。Managing Brand Equity。Journal of Advertising Research,30(4),7-12。  new window
5.Morwitz, Vicki G.、Schmittlein, David(1992)。Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which "Intenders" Actually Buy?。Journal of Marketing Research,29(4),391-405。  new window
6.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
7.Kamins, M. A.、Marks, L. J.(1999)。The Perception of Kosher as a Third Party Certification Claim in Advertising for Familiar and Unfamiliar Brands。Journal of the Academy of Marketing Science,19(3),177-185。  new window
8.Aaker, David A.、Keller, Kevin Lane(1990)。Consumer Evaluations of Brand Extensions。Journal of Marketing,54(1),27-41。  new window
9.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
10.Hoyer, Wayne D.、Brown, Steven P.(1990)。Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product。Journal of Consumer Research,17(2),141-148。  new window
11.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
學位論文
1.臧秀珍(2009)。品牌知名度、品牌形象、知覺品質、知覺價值、顧客滿意與再購買意願之實證研究--以化妝品為例(碩士論文)。國立臺灣海洋大學。  延伸查詢new window
圖書
1.施振榮(2010)。品牌,笑一個:施振榮給不同企業的品牌策略。臺北:天下雜誌。  延伸查詢new window
2.朱延智(2010)。品牌管理。臺北:五南圖書。  延伸查詢new window
3.Runyon, Kenneth E.、Stewart, David W.(1987)。Psychological Aspects of Shopping: A Supplement to the New Consumer。Chicago Tribune Research Division。  new window
4.許士軍(1987)。管理學。台北市:東華書局。  延伸查詢new window
5.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
圖書論文
1.Monroe, Kent B.、Krishnan, R.(1985)。The effect of price on subjective product evaluation。Perceived quality: How consumers view stores and merchandise。Lexington Books。  new window
 
 
 
 
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