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題名：探討影響校園自有商品購買意願之因素：大學品牌知名度、設計、價格為變數
書刊名：傳播管理學刊
作者：楊雙羽／羅雁紅 引用關係
作者(外文)：Yang, Shuang-yu／Lo, Yen-hung
出版日期：2015
卷期：16:2
頁次：頁1-36
主題關鍵詞：自有品牌商品；品牌知名度；設計；價格；購買意願；Owned-brand merchandise；Brand awareness；Design；Price；Purchase intention
原始連結：連回原系統網址new window
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  • 共同引用共同引用:128
  • 點閱點閱:56
期刊論文
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3.周燦德(20130700)。臺灣推動產學合作的策略模式--產學研發與人才培育。朝陽學報，18，85-109。new window  延伸查詢new window
4.楊朝明、郭凱婷(20130600)。電視廣告音樂之型態在不同廣告涉入度下對廣告效果的影響。設計學報，18(2)，25-47。new window  延伸查詢new window
5.廖國鋒、張詠筑(20110700)。組合價格促銷類型對網路購物衝動性購買行為影響研究--以女性內衣為例。輔仁民生學誌，17(2)，25-43。new window  延伸查詢new window
6.劉秀曦(20121000)。高等教育市場化趨勢對大學經營管理之影響。教育人力與專業發展，29(5)，55-63。  延伸查詢new window
7.魏志雄、周文玲、謝茵如、王幸珍(20100300)。陌生品牌之知覺品質差異：產品包裝與價格對知覺品質之影響。多國籍企業管理評論，4(1)，193-207。new window  延伸查詢new window
8.Beneke, J.、Flynn, R.、Greig, T.、Mukaiwa, M.(2013)。The influence of perceived product quality, relative price and risk on customer value and willingness to buy: A study of private label merchandise。Journal of Product & Brand Management，22(3)，218-228。  new window
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12.Cuffaro, Daniel F.、Vogel, B.、Matt, B.(2002)。Why good design doesn't always guarantee success。Design Management Journal，13(1)，49-55。  new window
13.Dumas, A.、Mintzberg, H.(1989)。Managing design designing management。Design Management Journal，1(1)，37-43。  new window
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18.Radder, L.、Huang, W.(2008)。High-involvement and low-involvement products: A comparison of brand awareness among students at a south african university。Journal of Fashion Marketing and Management，12(2)，232-243。  new window
19.Rao, A. R.、Monore, K. B.(1998)。The modernizing effect of prior knowledge on cue utilization in product evaluations。Journal of Consumer Research，15(3)，253-264。  new window
20.Ravasi, D.、Stigliani, I.(2012)。Product design: A review and research agenda for management studies。International Journal of Management Reviews，14(4)，464-488。  new window
21.Taylor, V. A.、Bearden, W. O.(2002)。The effects of price on brand evaluations: The moderating role of extension similarity。Journal of the Academy of Marketing Science，30(2)，131-140。  new window
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23.Wei, P. S.、Lu, H. P.(2013)。An examination of the celebrity endorsements and online customer reviews influence female consumers, shopping behavior。Computers in Human Behavior，29(1)，193-201。  new window
24.李亞傑、何明泉(20110300)。商品意象設計指標權重之研究。設計學報，16(1)，41-64。new window  延伸查詢new window
25.李韋達、方文昌(20041000)。從品牌知名度探討知覺品質和購買意願--以價格與來源國形象為調節變數。管理評論，23(4)，89-112。new window  延伸查詢new window
26.何慧儀、簡敏如(20110300)。電子雜誌品牌知名度對知覺價值及購買意願之影響。中華印刷科技年報，2011，258-269。  延伸查詢new window
27.林品章、楊朝明(20080600)。雙關修辭的廣告與認知需求對廣告效果的影響。設計學報，13(2)，31-50。new window  延伸查詢new window
28.林素吟(20070300)。影響消費者購買意願的外部線索策略之研究。行銷評論，4(1)，103-126。new window  延伸查詢new window
29.洪大翔、盧龍泉、何雍慶(20090300)。高等教育選校行為模式建構之探討。管理實務與理論研究，3(1)，116-135。new window  延伸查詢new window
30.胡政源、許啟志(20120200)。電信系統業者智慧型手機的行銷組合與服務品質對消費者購買意願影響之研究。嶺東通識教育研究學刊，4(3)，1-42。new window  延伸查詢new window
31.張重昭、謝千之(20000800)。產品資訊、參考價格與知覺品質對消費者行為之影響。企業管理學報，47，161-190。new window  延伸查詢new window
32.陳素琴(20100900)。全球化指標與排名之研究及其對臺灣高等教育發展方向之啟示。經營管理學刊，2/3，223-255。new window  延伸查詢new window
33.黃義良(20080111)。高級職業學校品牌管理的內涵及其困境探討。學校行政，53，122-141。  延伸查詢new window
34.蕭至惠、洪筱婷、蔡進發(20080400)。旅遊網站品牌知名度與價格標示對線上套裝旅遊購買意願之影響。觀光休閒學報，14(1)，83-107。new window  延伸查詢new window
35.顏惠芸、林榮泰(20121000)。從文創產業的感質商品到商業模式的設計加值。藝術學報，8(2)=91，127-152。new window  延伸查詢new window
36.Beerli Palacio, A.、Díaz Meneses, G.、Pérez Pérez, P. J.(2002)。The configuration of the university image and its relationship with the satisfaction of students。Journal of Educational Administration，40(5)，486-505。  new window
37.Bruce, M.、Whitehead, M.(1988)。Putting design into the picture: The-role of product design in consumer purchase behavior。Journal of the Market Research Society，30(2)，147-162。  new window
38.Cachon, G. P.、Swinney, R.(2011)。The value of fast fashion: Quick response, enhanced design, and strategic consumer behavior。Management Science，57(4)，778-795。  new window
39.Corstjens, M.、Lai, R.(2000)。Building store loyalty through store brands。Journal of Marketing Research，37(3)，281-291。  new window
40.Diallo, Mbaye Fall(2012)。Effects of store image and store brand price-image on store brand purchase intention: Application to an emerging market。Journal of Retailing and Consumer Services，19(3)，360-367。  new window
41.Li, G.、Li, G.、Kambele, Z.(2012)。Luxury fashion brand consumers in China: Perceived value, fashion lifestyle, and willingness to pay。Journal of Business Research，65(10)，1516-1522。  new window
42.Munoz, T.、Kumar, S.(2004)。Brand metrics: Gauging and linking brands with business performance。The Journal of Brand Management，11(5)，381-387。  new window
43.Page, C.、Herr, P. M.(2002)。An investigation of the processes by which product design and brand strength interact to determine initial affect and quality judgments。Journal of Consumer Psychology，12(2)，133-147。  new window
44.Roy, R.(1994)。Can the benefits of good design be quantified?。Design Management Journal，5(2)，9-17。  new window
45.Rutter, Bryce G.、Agne, James A. W.(1998)。A darwinian theory of good design。Design Management Journal，9(4)，36-41。  new window
46.Sproles, G. B.、Kendall, E. L.(1986)。A methodology for profiling consumer decision-making styles。The Journal of Consumer Affairs，20(2)，267-279。  new window
47.Hoyer, Wayne D.、Brown, Steven P.(1990)。Effects of brand awareness on choice for a common, repeated-purchase product。Journal of Consumer Research，17(2)，141-148。  new window
48.Grewal, Dhruv、Krishnan, R.、Baker, Julie、Borin, Norm(1998)。The Effects of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions。Journal of Retailing，74(3)，331-352。  new window
49.Bloch, Peter H.(1995)。Seeking the ideal form: Product design and consumer response。Journal of Marketing，59(3)，16-29。  new window
50.Grewal, D.、Monroe, K. B.、Krishnan, R.(1998)。The effects of price-comparisons advertising on buyers' perceptions of acquisition value, transaction value, and behavioral intentions。Journal of Marketing，62(2)，46-59。  new window
51.Esch, Franz‐Rudolf、Langner, Tobias B.、Schmitt, Bernd H.、Geus, Patrick(2006)。Are brands forever? How brand knowledge and relationships affect current and future purchases。Journal of Product and Brand Management，15(2)，98-105。  new window
52.Macdonald, Emma K.、Sharp, Byron M.(2000)。Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication。Journal of Business Research，48(1)，5-15。  new window
53.Orth, U. R.、Malkewitz, K.(2008)。Holistic package design and consumer brand impressions。Journal of Marketing，72(3)，64-81。  new window
54.林志成、林仁煥(20081100)。增能創價、策略聯盟與特色學校經營。學校行政，58，1-20。  延伸查詢new window
55.Teas, R. K.、Agarwal, S.(2000)。The effects of extrinsic product cues on consumers' perceptions of quality, sacrifice, and value。Journal of the Academy of Marketing Science，28(2)，278-290。  new window
56.Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review，38(3)，102-120。  new window
57.Crilly, Nathan、Moultrie, James、Clarkson, P. John(2004)。Seeing things: Consumer response to the visual domain in product design。Design Studies，25(6)，547-577。  new window
58.Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science，4(3)，199-214。  new window
59.Wu, Paul C. S.、Yeh, Gary Y.-Y.、Hsiao, C.-R.(2011)。The effect of store image and service quality on brand image and purchase intention for private label brands。Australasian Marketing Journal，19(1)，30-39。  new window
60.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。  new window
61.Kamins, M. A.、Marks, L. J.(1999)。The Perception of Kosher as a Third Party Certification Claim in Advertising for Familiar and Unfamiliar Brands。Journal of the Academy of Marketing Science，19(3)，177-185。  new window
62.Creusen, Marielle E. H.、Schoormans, Jan P. L.(2005)。The different roles of product appearance in consumer choice。Journal of Product Innovation Management，22(1)，63-81。  new window
63.張重昭、周宇貞(19990900)。知覺品質與參考價格對消費者知覺價值與購買意願之影響。企業管理學報，45，1-35。new window  延伸查詢new window
64.Lu, Yaobin、Zhao, Ling、Wang, Bin(2010)。From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers' purchase intention。Electronic Commerce Research and Applications，9(4)，346-360。  new window
65.Keller, Kevin L.(2003)。Brand synthesis: The multidimensionality of brand knowledge。Journal of Consumer Research，29(4)，595-600。  new window
66.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research，28(3)，307-319。  new window
67.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。  new window
研究報告
1.教育部(2013)。101學年度各縣市大專院校概況統計。  延伸查詢new window
2.教育部(2013)。102學年度各縣市大專院校概況統計。  延伸查詢new window
圖書
1.湯重熹、曹瑞忻(1999)。設計力就是競爭力：產品設計理念與實務。臺北市：淑馨。  延伸查詢new window
2.Fernie, J.、Femie, S.、Moore, C.(2003)。Principles of retailing。Oxford：Butterworth and Heineman。  new window
3.Ghosh, Avijit(1990)。Retail management。Chicago：The Dryden Press。  new window
4.Hall, S. R.(1962)。Theory and practice of advertising: A textbook covering the development and fundamental principles of advertising and methods of representative advertisers。New York：McGraw-Hill。  new window
5.Rea, L. M.、Parker, R. A.(1997)。Designing and conducting survey research: A comprehensive guide。Jossey-Bass Publishers。  new window
6.陳舜芬(1993)。高等教育研究論文集。臺北市：師大書苑。new window  延伸查詢new window
7.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
8.Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Mason, OH：South-Western Thomson Learning。  new window
圖書論文
1.Monroe, K. B.、Krishnan, R.(1985)。The Effect of Price on Subjective Product Evaluation。Perceived Quality: How Consumers View Stores and Merchandise。Lexington, MA。  new window
 
 
 
 
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