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題名：藥商關係連結與開業醫師採購偏好關係之研究：應用聯合分析法探討
書刊名：行銷科學學報
作者：周建亨／郭應毅
作者(外文)：Chou, Chien-heng／Kuo, Ying-yin
出版日期：2019
卷期：15:2
頁次：頁147-170
主題關鍵詞：關係連結；財務性連結；社會性連結；結構性連結；聯合分析法；Relationship bonds；Financial bonds；Social bonds；Structural bonds；Conjoint analysis
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期刊論文
1.Chiu, H. C.(2002)。A study on the cognitive and affective components of service quality。Total Quality Management，13(2)，265-274。  new window
2.Chiu, Hung-Chang、Hsieh, Yi-Ching、Li, Yu-Chuan、Lee, Monle(2005)。Relationship marketing and consumer switching behavior。Journal of Business Research，58(12)，1681-1689。  new window
3.Venetis, K. A.、Ghauri, P. N.(2004)。Service quality and customer retention: Building long-term relationships。European Journal of Marketing，38(11/12)，1577-1598。  new window
4.Williams, Jerome D.、Han, Sang Lin、Qualls, William J.(1998)。A Conceptual Model and Study of Cross-Cultural Business Relationships。Journal of Business Research，42(2)，135-143。  new window
5.Lin, N. P.、Weng, J. C. M.、Hsieh, Y. C.(2003)。Relational bonds and customer's trust and commitment: A study on the moderating effects of web site usage。The Service Industries Journal，23(3)，103-124。  new window
6.Liljander, V.、Roos, I.(2002)。Customer Relationship Levels-from Spurious to True Relationships。The Journal of Services Marketing，16(7)，593-614。  new window
7.Dhar, Ravi、Nowlis, Stephen M.、Sherman, Steven J.(1999)。Comparison effects on preference construction。Journal of Consumer Research，26(3)，293-306。  new window
8.Reichheld, F. F.、Sasser, W. E. Jr.(1990)。Zero Defection: Quality Comes to Services。Harvard Business Review，68(5)，105-111。  new window
9.Emmelhainz, M. A.、Kavan, C. B.(1999)。Using Information as a Basis for Segmentation and Relationship Marketing: A Longitudinal Case Study of a Leading Financial Service Firm。Journal of Market-Focused Management，4(2)，161-177。  new window
10.Smith, J. Brock(1998)。Buyer-seller Relationships: Bonds, Relationship Management, and Sex-Type。Canadian Journal of Administrative Sciences，15(1)，76-92。  new window
11.Green, P. E.、Srinivasan, V.(1978)。Conjoint analysis in consumer research: Issues and outlook。Journal of Consumer Research，5(2)，103-123。  new window
12.Thomas, J. S.、Blattberg, R. C.、Fox, E. J.(2004)。Recapturing lost customers。Journal of Marketing Research，41(1)，31-45。  new window
13.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Service Selling: An Interpersonal Influence perspective。Journal of Marketing，54(3)，68-81。  new window
14.Cao, Y.、Gruca, T. S.(2005)。Reducing adverse selection through customer relationship management。Journal of Marketing，69(4)，219-229。  new window
15.Turnball, P. W.、Wilson, D. T.(1989)。Developing and Protection Profitable Customer Relationships。Industrial Marketing Management，18(3)，233-238。  new window
16.Edwards, K.(1990)。The interplay of affect and cognition in attitude formation and change。Journal of Personality and Social Psychology，59(2)，202-216。  new window
17.Gönül, Füsun F.、Carter, F.、Petrova, E.、Srinivasan, K.(2001)。Promotion of Prescription Drugs and Its Impact on Physicians' Choice Behavior。Journal of Marketing，65(3)，79-90。  new window
18.Sweeney, Jillian C.、Soutar, Geoffrey N.(2001)。Consumer Perceived Value: The Development of a Multiple Item Scale。Journal of Retailing，77(2)，203-220。  new window
19.Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science，4(3)，199-214。  new window
20.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。  new window
21.Berry, Leonard L.(1995)。Relationship Marketing of Services: Growing Interest, Emerging Perspectives。Journal of the Academy of Marketing Science，23(4)，236-245。  new window
22.Groves, K. E. M.、Sketris, I.、Tett, S. E.(2003)。Prescription drug samples: Does this marketing strategy counteract policies for quality use of medicines?。Journal of Clinical Pharmacy and Therapeutics，28，259-271。  new window
23.Fischer, Marc、Albers, Sonke(2010)。Patient- or physician-oriented marketing: what drives primary demand for prescription drugs?。Journal of Marketing Research，47，103-121。  new window
24.Peltier, J. W.、Westfall, J.(2000)。Dissecting the HMO-Benefits manager relationship: What to measure and why。Marketing Health Services，20(2)，4-13。  new window
25.Gronroos, Christian(1994)。From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing。Management Decision，32(2)，4-20。  new window
26.Wilson, David T.(1995)。An integrated model of buyer-seller relationships。Journal of the Academy of Marketing Science，23(4)，335-345。  new window
27.Storbacka, K.、Strandvik, T.、Gronroos, C.(1994)。Managing Customer Relationship for Profit: the Dynamics of Relationship Quality。International Journal of Service Industry Management，5(5)，21-38。  new window
28.Heskett, James L.、Sasser, W. Earl Jr.、Hart, Christopher W.(1990)。The Profitable Art of Service Recovery。Harvard business review，68(4)，148-156。  new window
29.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research，28(3)，307-319。  new window
30.Ajzen, Icek(1991)。The theory of planned behavior。Organizational Behavior and Human Decision Processes，50(2)，179-211。  new window
31.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。  new window
32.Palmatier, Robert W.、Dant, Rajiv P.、Grewal, Dhruv、Evans, Kenneth R.(2006)。Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis。Journal of Marketing，70(4)，136-153。  new window
圖書
1.Bateman, I. J.、Carson, R. T.、Day, B.、Hanemann, M.、Hanley, N.、Hett, T.、Jones-Lee, M.、Loomes, G.、Mourato, S.、Özdemiroglu, E.、Pearce, D.、Sugden, R.、Swanson, J.(2002)。Economic valuation with stated preference techniques: A manual。Edward Elgar。  new window
2.Turner, R. H.(1970)。Family Interaction。New York, NY：John Wiley。  new window
3.Lovelock, C.(1994)。Product Plus: How Product + Service = Competitive Advantage。New York：McGraw-Hill。  new window
4.Berry, L. L.、Parasuraman, A.(1991)。Marketing service: competing through quality。New York, NY：The Free Press。  new window
5.Zeithaml, V. A.、Bitner, M. J.(2000)。Services marketing: Integrating customer focus across the firm。McGraw-Hill。  new window
6.Howard, John A.、Sheth, Jagdish N.(1969)。The Theory of Buyer Behavior。John Wiley & Sons, Inc.。  new window
7.(2017)。OECD Health Data。  new window
8.Armstrong, G.、Kolter, P.、He, Z.(2000)。Marketing: An Introduction。Prentice Hall。  new window
9.衛生福利部中央健康保險署(2015)。健保特約醫療院所名冊。衛生福利部中央健康保險署。  延伸查詢new window
10.Schiffman, L. G.、Kanuk, L. L.(2003)。Consumer Behavior。Prentice hall。  new window
11.Fishbein, Martin(1967)。Readings in Attitude theory and Measurement。New York：John Wiley。  new window
其他
1.衛生福利部中央健康保險署(2018)。107年9月份全民健康保險業務執行報告，衛生福利部中央健康保險署。  延伸查詢new window
圖書論文
1.McCall, G. J.(1970)。The Social Organization of Relationships。Social Relationships。Chicago：Aldine Publishing Company。  new window
2.Zeithaml, V. A.、Kirmani, A.(1993)。Advertising, perceived quality, and brand image。Brand Equity and Advertising。Iowa City, IA：Lawrence Erlbaum Associates。  new window
3.Olshavsky, Richard W.(1985)。Perceived quality in consumer decision making: an integrated theoretical perspective。Perceived Quality。Lexington, MA：Lexington Books。  new window
4.Ajzen, Icek(1985)。From Intentions to Actions: A Theory of Planned Behavior。Action Control: From Cognition to Behavior。Springer-Verlag。  new window
 
 
 
 
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