| 期刊論文| 1. | Lee, Hyun-Hwa、Kim, Jihyun(2010)。Investigating Dimensionality of Multichannel Retailer's Cross-Channel Integration Practices and Effectiveness: Shopping Orientation and Loyalty Intention。Journal of Marketing Channels，17(4)，281-312。   | | 2. | Prasarnphanich, Pattarawan、Gillenson, Mark. L.(2003)。The Hybrid Clicks and Bricks Business Model。Communication of the ACM，46(12)，178-185。 | | 3. | Van Birgelen, Marcel、De Jong, Ad、De Ruyter, Ko(2006)。Multi-channel Service Retailing: The Effects of Channel Performance Satisfaction on Behavioral Intentions。Journal of Retailing，82(4)，367-377。 | | 4. | Morris, M. H.、Schindehutte, M.、LaForge, R. W.(2002)。Entrepreneurial Marketing: A construct for integrating emerging entrepreneurship and marketing perspectives。Journal of Marketing: Theory and Practice，10(4)，1-19。 | | 5. | Bhuian, S. N.、Menguc, B.、Bell, S. J.(2005)。Just entrepreneurial enough: the moderating effect of entrepreneurship on the relationship between market orientation and performance。Journal of Business Research，58(1)，9-17。 | | 6. | Li, Y.、Zhao, Y.、Tan, J.、Liu, Y.(2008)。Moderating Effects of Entrepreneurial Orientation on Market Orientation-Performance Linkage: Evidence from Chinese Small Firms。Journal of Small Business Management，46(1)，113-133。 | | 7. | Morgan, Neil A.、Katsikeas, Constantine S.、Vorhies, Douglas W.(2012)。Export Marketing Strategy Implementation, Export Marketing Capabilities, and Export Venture Performance。Journal of the Academy of Marketing Science，40(2)，271-289。 | | 8. | Varadarajan, R.、Yadav, M. S.(2009)。Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years。Journal of Interactive Marketing，23(1)，11-22。 | | 9. | Henseler, J.、Sarstedt, M.(2012)。Goodness-of-fit indices for partial least squares path modeling。Computational Statistics，28(2)，565-580。 | | 10. | Jain, A. K.、Malhotra, N. K.、Guan, C.(2012)。Positive and Negative Affectivity as Mediators of Volunteerism and Service-Oriented Citizenship Behavior and Customer Loyalty。Psychology & Marketing，29(12)，1004-1017。 | | 11. | Dalgic, Tevfik、Leeuw, Maarten(1994)。Niche Marketing Revisited: Concept, Applications and Some European Cases。European Journal of Marketing，28(4)，39-55。 | | 12. | Miles, M. P.、Arnold, D. R.(1991)。The relationship between marketing orientation and entrepreneurial orientation。Entrepreneurship: Theory and Practice，15(4)，49-65。 | | 13. | Ganesh, J.、Reynolds, K. E.、Luckett, M.、Pomirleanu, N.(2010)。Online shopper motivations, and e-store attributes: An examination of online patronage behavior and shopper typologies。Journal of Retailing，86(1)，106-115。 | | 14. | Kwon, W.-S.、Lennon, S. J.(2009)。Reciprocal effects between multichannel retailers' offline and online brand images。Journal of Retailing，85(3)，376-390。 | | 15. | Keefe, L. M.(20040915)。What Is the Meaning of 'Marketing'?。Marketing News，2004(Sep.)，17-18。 | | 16. | Vishwanath, V.、Mulvin, G.(2001)。Multi-channels: the real winners in the B2C Internet wars。Business Strategy Review，12(1)，25-33。 | | 17. | Stevenson, H. H.、Gumpert, D. E.(1985)。The Heart of Entrepreneurship。Harvard Business Review，63(2)，85-94。 | | 18. | Boso, N.、Story, V. M.、Cadogan, J. W.(2013)。Entrepreneurial orientation, market orientation, network ties, and performance: Study of entrepreneurial firms in a developing economy。Journal of Business Venturing，28(6)，708-727。 | | 19. | Hakala, H.(2011)。Strategic Orientations in Management Literature: Three Approaches to Understanding The Interaction between Market, Technology, Entrepreneurial and Learning Orientations。International Journal of Management Reviews，13(2)，199-217。 | | 20. | Tenenhaus, M.、Vinzi, Vincenzo Esposito、Chatelin, Y.-M.、Lauro, Carlo(2005)。PLS path modeling。Computational Statistics and Data Analysis，48(1)，159-205。 | | 21. | McKelvie, A.、Wiklund, J.(2010)。Advancing firm growth research: a focus on growth mode instead of growth rate。Entrepreneurship Theory and Practice，34(2)，261-288。 | | 22. | Ferreira, C. C.、Ferguson, S. L.、Pitt, L. F.(2019)。Entrepreneurial marketing and hybrid entrepreneurship: The case of JM Reid Bamboo Rods。Journal of Marketing Management，35(9/10)，867-885。 | | 23. | Goedhuys, M.、Sleuwaegen, L.(2010)。High-growth entrepreneurial firms in Africa: A quantitative regression approach。Small Business Economics，34，31-51。 | | 24. | Hills, Gerald E.、Hultman, Claes M.、Miles, Morgan P.(2008)。The evolution and development of entrepreneurial marketing。Journal of Small Business Management，46(1)，99-112。 | | 25. | Hultman, C. M.(1999)。Nordic perspectives on marketing and research in the marketing/entrepreneurship interface。Journal of Research in Marketing and Entrepreneurship，1(1)，54-71。 | | 26. | Marimuthu, M.、Omar, A.、Ramayah, T.、Mohamad, O.(2012)。SMEs performance: Leveraging marketing process through e-business。International Journal of E-Business Research，8(2)，49-66。 | | 27. | Nikfarjam, A.、Zarifi, S. F.(2015)。Exploring the effects of entrepreneurial marketing factors on SMEs。Uncertain Supply Chain Management，3，333-338。 | | 28. | Bravo, Rafael、Hem, L. E.、Pina, J. M.(2012)。From online to offline through brand extensions and alliances。International Journal of E-Business Research，8(1)，17-34。 | | 29. | Schweiger, S. A.、Stettler, T. R.、Baldauf, A.、Zamudio, C.(2019)。The complementarity of strategic orientation: A meta-analytic synthesis and theory extension。Strategic Management Journal，40(11)，1822-1851。 | | 30. | Selden, P. D.、Fletcher, D. E.(2015)。The entrepreneurial journey as an emergent hierarchical system of artifact-creating processes。Journal of Business Venturing，30(4)，603-615。 | | 31. | Stokes, P.(2000)。Putting entrepreneurship into marketing: The processes of entrepreneurial marketing。Journal of Research in Marketing & Entrepreneurship，2(1)，1-16。 | | 32. | Toghraee, M. T.、Rezvani, M.、Mobaraki, M. H.、Farsi, J. Y.(2017)。A systematic review on entrepreneurial marketing: Three decade research on entrepreneurial marketing。International Journal of Applied Business and Economic Research，15(8)，273-296。 | | 33. | Varadarajan, R.、Yadav, M. S.、Shankar, V.(2008)。First-mover advantage in an internet-enabled market environment: Conceptual framework and propositions。Journal of the Academy of Marketing Science，36(3)，293-308。 | | 34. | Wallnofer, M.、Hacklin, F.(2013)。The business model in entrepreneurial marketing: A communication perspective on business angel's opportunity interpretation。Industrial Marketing Management，42，755-764。 | | 35. | Wiklund, J.、Shepherd, D. A.(2011)。Where to from here? EO-as-experimentation, failure, and distribution of outcomes。Entrepreneurship Theory and Practice，35(5)，925-946。 | | 36. | Yang, Man、Gabrielsson, Peter(2017)。Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective。Industrial Marketing Management，64，147-160。 | | 37. | Zahra, S. A.(2008)。Being entrepreneurial and market driven: Implications for company performance。Journal of Strategy and Management，1(2)，125-142。 | | 38. | Zhu, Z.、Matsuno, K.(2016)。Entrepreneurial proclivity: Its environmental conditions and growth consequences。Journal of Strategic Marketing，24(1)，20-33。 | | 39. | Breugelmans, E.、Campo, K.(2011)。Effectiveness of in-store displays in a virtual store environment。Journal of Retailing，87(1)，75-89。 | | 40. | Cadogan, J. W.(2012)。International marketing, strategic orientations and business success: Reflections on the road ahead。International Marketing Review，29(4)，340-348。 | | 41. | Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。 | | 42. | Wetzels, Martin、Odekerken-Schröder, Gaby、Van Oppen, Claudia(2009)。Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration。Management Information Systems Quarterly，33(1)，177-195。 | | 43. | File, Karen Maru、Judd, Ben B.、Prince, Russ Alan(1992)。Interactive Marketing: The Influence of Participation on Word-of-Mouth and Referrals。Journal of Service Marketing，6(4)，5-14。 | | 44. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。 | 會議論文| 1. | Chou, Wen-Chiung、Chiang, Yi-Fang、Hsieh, Ming-Huei、Weng, Pu-Dong(2011)。How Serendipity Explains Entrepreneurial Growth? A Process of Generating and Acting on Serendipity。AIB 2011 Annual Meeting，(會議日期: June 24-28, 2011)。 | | 2. | Day, J.(1998)。Defining the interface: A useful framework。The academy of marketing symposia on the marketing and entrepreneurship interface。Nene University College。 | | 3. | Hills, G. E.(1984)。Market analysis and marketing in new ventures: Venture capitalists' perceptions。The 1981 Conference on Entrepreneurship。Babson College。 | 圖書| 1. | Carson, D.、Cromie, S.、McGowan, P.、Hill, J.(1995)。Marketing and Entrepreneurship in SMEs: An Innovative Approach。Prentice Hall International。 | | 2. | Aiken, L. S.、West, S. G.(1991)。Multiple Regressions: Testing and Interpreting Interactions。Sage。 | | 3. | Strauss, J.(2004)。E-Marketing。Prientice Hall。 | | 4. | Strauss, J.、Frost, R.(2009)。E-Marketing。Pearson Education International。 | | 5. | Adair, J.(1990)。The Challenge of Innovation。Talbot Adair Press。 | | 6. | Glaser, Barney G.、Strauss, Anselm L.(1967)。The Discovery of Grounded Theory。Aldine。 | 圖書論文| 1. | Rothwell, R.(1986)。The role of the small firm in technical innovation。The Survival of the Small Firm。Gower。 | | 2. | Arbaugh, J. B.、Camp, S. M.(2000)。Managing growth transitions: Theoretical perspectives and research directions。The Balckwell Handbook of Entrepreneurship。Blackwell。 | | 3. | Chin, Wynne W.(1998)。The partial least squares approach to structural equation modeling。Modern methods for business research。Lawrence Erlbaum Associates Publishers。 | |