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題名:直搗你心:直播電商對顧客參與之影響
書刊名:臺大管理論叢
作者:吳昱賢李雅靖
作者(外文):Wu, Yu-xianLee, Ya-ching
出版日期:2022
卷期:32:1
頁次:頁153-193
主題關鍵詞:自我驗證直播電商認同感擬社會關係遺漏恐懼Fear of missing outIdentificationLive-streaming e-commerceParasocial relationshipsSelf-verification
原始連結:連回原系統網址new window
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  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:11
  • 點閱點閱:5
期刊論文
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4.Ashforth, Blake E.、Mael, Fred A.(1989)。Social identity theory and the organization。Academy of Management Review,14(1),20-39。  new window
5.Tsai, Wan-Hsiu Sunny、Men, Linjuan Rita(2013)。Motivations and antecedents of consumer engagement with brand pages on social networking sites。Journal of Interactive Advertising,13(2),76-87。  new window
6.Pérez, Andrea、Rodríguez-del-Bosque, Ignacio(2015)。Corporate social responsibility and customer loyalty: Exploring the role of identification, satisfaction and type of company。Journal of Services Marketing,29(1),15-25。  new window
7.Bagozzi, Richard P.、Bergami, Massimo、Morandin, Gabriele、Marzocchi, Gian Luca(2012)。Customer-Organization Relationships: Development and Test of a Theory of Extended Identities。Journal of Applied Psychology,97(1),63-76。  new window
8.Hollebeek, Linda D.、Glynn, Mark S.、Brodie, Roderick J.(2014)。Consumer brand engagement in social media: Conceptualization, scale development and validation。Journal of Interactive Marketing,28(2),149-165。  new window
9.Elbedweihy, A. M.、Jayawardhena, C.、Elsharnouby, M. H.、Elsharnouby, T. H.(2016)。Customer relationship building: The role of brand attractiveness and consumer-brand identification。Journal of Business Research,69(8),2901-2910。  new window
10.王仕茹、黃恆獎、楊昀璇(20160600)。To Say or Not to Say: The Mediating Role of Psychological Safety and Self-efficacy on the Influence of Social Capital on Users' Knowledge Sharing Behavior in Social Network Sites。臺大管理論叢,26(2),37-71。new window  new window
11.侯勝宗、樊學良(20140600)。蓬生麻中,不扶而直:社群歸屬感和科技使用之效果。臺大管理論叢,24(2),115-150。new window  延伸查詢new window
12.Przybylski, A. K.、Murayama, K.、DeHaan, C. R.、Gladwell, V.(2013)。Motivational, emotional, and behavioral correlates of fear of missing out。Computers in Human Behavior,29(4),1841-1848。  new window
13.Badrinarayanan, Vishag A.、Sierra, Jeremy J.、Martin, Kinnon M.(2015)。A dual identification framework of online multiplayer video games: The case of massively multiplayer online role playing games (MMORPGs)。Journal of Business Research,68(5),1045-1052。  new window
14.Kim, Jihyun、Song, Hayeon(2016)。Celebrity's self-disclosure on Twitter and parasocial relationships: A mediating role of social presence。Computers in Human Behavior,62,570-577。  new window
15.Brown, William J.(2015)。Examining Four Processes of Audience Involvement with Media Personae: Transportation, Parasocial Interaction, Identification, and Worship。Communication Theory,25(3),259-283。  new window
16.Xiang, Li、Zheng, Xiabing、Lee, Matthew K. O.、Zhao, Dingtao(2016)。Exploring Consumers' Impulse Buying Behavior on Social Commerce Platform: The Role of Parasocial Interaction。International Journal of Information Management,36(3),333-347。  new window
17.楊錦生、謝佩芸、施曉萍(20170500)。社群媒體中顧客知識之挖掘:意見探勘技術開發。臺大管理論叢,27(2S),1-28。new window  延伸查詢new window
18.Hu, Mu、Zhang, Mingli、Wang, Yu(2017)。Why do audiences choose to keep watching on live video streaming platforms? An explanation of dual identification framework。Computers in Human Behavior,75(C),594-606。  new window
19.Helm, Sabrina Verena、Renk, Uwe、Mishra, Anubha(2016)。Exploring the Impact of Employees' Self-Concept, Brand Identification and Brand Pride on Brand Citizenship Behaviors。European Journal of Marketing,50(1/2),58-77。  new window
20.Pansari, A.、Kumar, V.(2017)。Customer engagement: The construct, antecedents, and consequences。Journal of the Academy of Marketing Science,45(3),294-311。  new window
21.Mossholder, K. W.、Bennett, N.、Kemery, E. R.、Wesolowski, M. A.(1998)。Relationships between bases of power and work reactions: The mediational role of procedural justice。Journal of Management,24(4),533-552。  new window
22.Chen, Chia-Chen、Lin, Yi-Chen(2018)。What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement。Telematics and Informatics,35(1),293-303。  new window
23.Sun, Yuan、Shao, Xiang、Li, Xiaotong、Guo, Yue、Nie, Kun(2019)。How live streaming influences purchase intentions in social commerce: An IT affordance perspective。Electronic Commerce Research and Applications,37,(100886)1-(100886)12。  new window
24.Wongkitrungrueng, Apiradee、Assarut, Nuttapol(2020)。The role of live streaming in building consumer trust and engagement with social commerce sellers。Journal of Business Research,117,543-556。  new window
25.Lu, Long-Chuan、Chang, Wen-Pin、Chang, Hsiu-Hua(2014)。Consumer attitudes toward blogger's sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness。Computers in Human Behavior,34,258-266。  new window
26.Shin, Dong-Hee(2016)。Do users experience real sociability through social TV? Analyzing parasocial behavior in relation to social TV。Journal of Broadcasting & Electronic Media,60(1),140-159。  new window
27.Podsakoff, Philip M.、Organ, Dennis W.(1986)。Self-Reports in Organizational Research: Problems and Prospects。Journal of Management,12(4),531-544。  new window
28.Kang, Inwon、Cui, Haixin、Son, Jeyoung(2019)。Conformity consumption behavior and FoMO。Sustainability,11(17)。  new window
29.王仕茹、陳明輝(20131200)。專業影評之發行商偏誤及影評方向對消費者影評接受度之影響:以消費者-發行商認同為干擾因素。臺大管理論叢,24(1),71-100。new window  延伸查詢new window
30.曾如瑩(2019)。億級直播小商人,電商最怕的新勢力!。商業周刊,1645,38-42。  延伸查詢new window
31.Addo, Prince Clement、Fang, Jiaming、Asare, Andy Ohemeng、Kulbo, Nora Bakabbey(2021)。Customer engagement and purchase intention in live-streaming digital marketing platforms。The Service Industries Journal,41(11/12),767-786。  new window
32.Alt, Dorit(2015)。College students' academic motivation, media engagement and fear of missing out。Computers in Human Behavior,49,111-119。  new window
33.Hodkinson, Chris(2019)。'Fear of Missing Out' (FOMO) marketing appeals: A conceptual model。Journal of Marketing Communications,25(1),65-88。  new window
34.Hollebeek, L. D.、Chen, T.(2014)。Exploring positively-versus negatively-valenced brand engagement: a conceptual model。Journal of Product and Brand Management,23(1),62-74。  new window
35.Hollebeek, L. D.、Kumar, V.、Srivastava, R. K.(2022)。From Customer-, to Actor-, to Stakeholder Engagement: Taking Stock, Conceptualization, and Future Directions。Journal of Service Research,25(2),328-343。  new window
36.Islam, J. U.、Rahman, Z.、Hollebeek, L. D.(2017)。Personality factors as predictors of online consumer engagement: An empirical investigation。Marketing Intelligence and Planning,35(4),510-528。  new window
37.Kang, Kai、Lu, Jinxuan、Guo, Lingyun、Li, Wenlu(2021)。The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms。International Journal of Information Management,56。  new window
38.Kwon, Hyorkjin、Ha, Sejin、Im, Hyunjoo(2016)。The impact of perceived similarity to other customers on shopping mall satisfaction。Journal of Retailing and Consumer Services,28,304-309。  new window
39.Lai, C.、Altavilla, D.、Ronconi, A.、Aceto, P.(2016)。Fear of missing out (FoMO) is associated with activation of the right middle temporal gyrus during inclusion social cue。Computers in Human Behavior,61,516-521。  new window
40.Li, Dongmei、Han, Xiaoyun(2021)。Assessing the influence of goal pursuit and emotional attachment on customer engagement behaviors。Journal of Retailing and Consumer Services,59。  new window
41.Lin, Yan、Yao, Dai、Chen, Xingyu(2021)。Happiness begets money: Emotion and engagement in live streaming。Journal of Marketing Research,58(3),417-438。  new window
42.Moliner, M. Á.、Monferrer-Tirado, D.、Estrada-Guillén, M.(2018)。Consequences of customer engagement and customer self-brand connection。Journal of Services Marketing,32(4),387-399。  new window
43.Osemeahon, O. S.、Agoyi, M.(2020)。Linking FOMO and smartphone use to social media brand communities。Sustainability,12(6)。  new window
44.Prentice, Catherine、Han, Xiao Yun、Hua, Lian-Lian、Hu, Lin(2019)。The influence of identity-driven customer engagement on purchase intention。Journal of Retailing and Consumer Services,47,339-347。  new window
45.Qiao, Lin、Song, Mengmeng、Wang, Nan Tina(2021)。Virtual brand community experience, identification, and electronic word-of-mouth。Journal of Computer Information Systems,61(4),357-370。  new window
46.Shen, K. N.、Zhao, F.、Khalifa, M.(2017)。Dural identity process for virtual community participation and impact of gender composition。Internet Research,27(2),182-198。  new window
47.Tseng, T. H.、Lee, C. T.(2018)。Facilitation of consumer loyalty toward branded applications: The dual-route perspective。Telematics and Informatics,35(5),1297-1309。  new window
48.van der Westhuizen, Liezl-Marié(2018)。Brand loyalty: Exploring self-brand connection and brand experience。Journal of Product and Brand Management,27(2),172-184。  new window
49.Wang, Pengcheng、Xie, Xiaochun、Wang, Xingchao、Wang, Xinyue、Zhao, Fengqing、Chu, Xiaoyuan、Nie, Jia、Lei, Li(2018)。The need to belong and adolescent authentic self-presentation on SNSs: A moderated mediation model involving FoMO and perceived social support。Personality and Individual Differences,128,133-138。  new window
50.Tefertiller, Alec C.、Maxwell, Lindsey Conlin、Morris, David L.(2020)。Social media goes to the movies: Fear of missing out, social capital, and social motivations of cinema attendance。Mass Communication & Society,23(3),378-399。  new window
51.Todd, P. R.、Melancon, J.(2018)。Gender and live-streaming: Source credibility and motivation。Journal of Research in Interactive Marketing,12(1),79-93。  new window
52.Bhattacharya, Chitrabhan B.、Sen, Sankar(2003)。Consumer-company identification: A framework for understanding consumers' relationships with companies。Journal of Marketing,67(2),76-88。  new window
53.Rubin, Alan M.、Perse, Elizabeth M.、Powell, Robert A.(1985)。Loneliness, parasocial interaction, and local television news viewing。Human Communication Research,12(2),155-180。  new window
54.Horton, Donald、Wohl, R. Richard(1956)。Mass communication and para-social interaction: Observations on intimacy at a distance。Psychiatry: Interpersonal and Biological Processes,19(3),215-229。  new window
55.Tuškej, Urška、Golob, Urša、Podnar, Klement(2013)。The role of consumer-brand identification in building brand relationships。Journal of Business Research,66(1),53-59。  new window
56.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
會議論文
1.Lu, Zhicong、Xia, Haijun、Heo, Seongkook、Wigdor, Daniel(2018)。You watch, you give, and you engage: A study of live streaming practices in China。The 2018 CHI Conference on Human Factors in Computing Systems,(466)1-(466)13。  new window
2.Cai, J.、Wohn, D. Y.、Mittal, A.、Sureshbabu, D.(2018)。Utilitarian and hedonic motivations for live streaming shopping。The 2018 ACM international conference on interactive experiences for TV and online video。  new window
3.Chen, Cheng、Hu, Yuheng、Hong, Yili、Lu, Yingda(2019)。Everyone can be a star: Quantifying grassroots online sellers' live streaming effects on product sales。The 52nd Hawaii International Conference on System Sciences。  new window
4.Guo, Yutong、Goh, Khim-Yong、Sayed, Mona Ragab(2019)。Mobile live streaming: The roles of broadcasters' screen presence and dynamic emotions in viewership engagement。The International Conference on Information Systems (ICIS) 2019 Conference。  new window
5.Wang, Xinwei、Wu, Dezhi(2019)。Understanding user engagement mechanisms on a live streaming platform。The International Conference on Human-Computer Interaction 2019。  new window
學位論文
1.Christopher, Nicolette D.(2018)。Understanding news media viewing and selection patterns: FoMO and user consumption of news content on social media interfaces(博士論文)。University of Central Florida。  new window
圖書
1.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。  new window
2.Cohen, Jacob E.(1988)。Statistical Power Analysis for the Behavioral Sciences。Lawrence Erlbaum Associates。  new window
其他
1.Chevalier, Stephanie(2022)。Livestream e-commerce sales in the United States between 2020 and 2026,https://www.statista.com/statistics/1276120/livestream-e-commerce-sales-united-states/。  new window
2.George, S.(20200123)。How live streaming is changing ecommerce shopping,https://www.fortunesoftit.com/live-streaming-changing-ecommerce-shopping/。  new window
3.Overmyer, Krystal(20160227)。How the FOMO phenomenon is driving new trends in marketing,https://www.skyword.com/contentstandard/how-the-fomo-phenomenon-is-driving-new-trends-in-marketing/。  new window
4.Perez, Sarah(20190209)。'Amazon Live' is the retailer's latest effort to take on QVC with live-streamed video,https://techcrunch.com/2019/02/08/amazon-live-is-the-retailers-latest-effort-to-take-on-qvc-with-live-streamed-video/。  new window
圖書論文
1.Ho, Ree C.、Rajadurai, Kanesh Gopal(2020)。Live Streaming Meets Online Shopping in the Connected World: Interactive Social Video in Online Marketplace。Strategies and Tools for Managing Connected Consumers。IGI Global。  new window
2.Tajfel, Henri、Turner, John(1979)。An integrative theory of intergroup conflict。Organizational Identity: A Reader。Oxford University Press。  new window
3.Swann, William B. Jr.(1983)。Self-verification: Bringing social reality into harmony with the self。Psychological Perspectives on the Self。Lawrence Erlbaum Associates, Inc.。  new window
 
 
 
 
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