:::

詳目顯示

回上一頁
題名:從社群網絡圖譜探討後設知覺對推薦獎勵計畫之影響
書刊名:管理評論
作者:方正璽蘇子瑜林孟彥
作者(外文):Fang, Cheng-hsiSu, Tzu-yuLin, Tom M. Y.
出版日期:2022
卷期:41:4
頁次:頁21-42
主題關鍵詞:推薦獎勵計畫興趣圖譜社交圖譜後設知覺自我認同產品Referral reward programsRRPsInterest graphSocial graphMetaperceptionIdentity-signaling product
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:9
期刊論文
1.Gatignon, Hubert A.、Robertson, Thomas S.(1986)。An Exchange Theory Model of Interpersonal Communication。Advances in Consumer Research,13(1),534-538。  new window
2.Ryu, Gangseog、Feick, Lawrence(2007)。A penny for your thoughts: Referral reward programs and referral likelihood。Journal of Marketing,71(1),84-94。  new window
3.Wirtz, Jochen、Orsingher, Chiara、Chew, Patricia、Tambyah, Siok Kuan(2013)。The role of metaperception on the effectiveness of referral reward programs。Journal of Service Research,16(1),82-98。  new window
4.Villanueva, Julian、Yoo, Shijin、Hanssens, Dominique M.(2008)。The impact of Marketing-Induced versus Word-of-Mouth customer acquisition on customer equity growth。Journal of Marketing Research,45(1),48-59。  new window
5.Yoo, Chul Woo、Sanders, G. Lawrence、Moon, Junghoon(2013)。Exploring the effect of e-WOM participation on e-loyalty in e-commerce。Decision Support Systems,55(3),669-678。  new window
6.Shin, Ho Kyoung、Kim, Kyung Kyu(2010)。Examining Identity and Organizational Citizenship Behaviour in Computer-mediated Communication。Journal of Information Science,36(1),114-126。  new window
7.Escalas, Jennifer E.(2004)。Narrative processing: building consumer connections to brands。Journal of Consumer Psychology,14(1/2),168-180。  new window
8.Gustafsson, Anders、Johnson, Michael D.、Roos, Inger(2005)。The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention。Journal of Marketing,69(4),210-218。  new window
9.Godes, David、Mayzlin, Dina(2009)。Firm-created word-of-mouth communication: evidence from a field Test。Marketing Science,28(4),721-739。  new window
10.Wirtz, Jochen、Chew, Patricia(2002)。The Effects of Incentives, Deal Proneness, Satisfaction and Tie Strength on Word-of-mouth Behaviour。International Journal of Service Industry Management,13(2),141-162。  new window
11.Reichheld, Frederick F.(2003)。The one number you need to grow。Harvard Business Review,81(12),46-55。  new window
12.Hollenbeck, Candice R.、Kaikati, Andrew M.(2012)。Consumers' Use of Brands to Reflect Their Actual and Ideal Selves on Facebook。International Journal of Research in Marketing,29(4),395-405。  new window
13.Aggarwal, Pankaj(2004)。The effects of brand relationship norms on consumer attitudes and behavior。Journal of Consumer Research,31(1),87-101。  new window
14.De Angelis, Matteo、Bonezzi, Andrea、Peluso, Alessandro M.、Rucker, Derek D.、Costabile, Michele(2012)。On braggarts and gossips: a self-enhancement account of word-of-mouth generation and transmission。Journal of Marketing Research,49(4),551-563。  new window
15.Chung, Cindy M. Y.、Darke, Peter R.(2006)。The Consumer as Advocate: Self-Relevance, Culture, and Word-of-Mouth。Marketing Letters,17(4),269-279。  new window
16.Eisingerich, Andreas B.、Auh, Seihyoung、Merlo, Omar(2014)。Acta non Verba? The role of customer participation and word of mouth in the relationship between service firms' customer satisfaction and sales performance。Journal of Service Research,17(1),40-53。  new window
17.Berger, Jonah(2014)。Word of mouth and interpersonal communication: A review and directions for future research。Journal of Consumer Psychology,24(4),586-607。  new window
18.Colleoni, Elanor、Rozza, Alessandro、Arvidsson, Adam(2014)。Echo Chamber or Public Sphere? Predicting Political Orientation and Measuring Political Homophily in Twitter Using Big Data。Journal of Communication,64(2),317-332。  new window
19.Gruen, Thomas W.、Summers, John O.、Acito, Frank(2000)。Relationship marketing activities, commitment, and membership behaviors in professional associations。Journal of Marketing,64(3),34-49。  new window
20.Gruen, Thomas W.、Osmonbekov, Talai、Czaplewski, Andrew J.(2006)。eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty。Journal of Business Research,59(4),449-456。  new window
21.Chevalier, Judith A.、Mayzlin, Dina(2006)。The effect of word of mouth on sales: online book reviews。Journal of Marketing Research,43(3),345-354。  new window
22.van Doorn, Jenny、Lemon, Katherine N.、Mittal, Vikas、Nass, Stephan、Pick, Doreén、Pirner, Peter、Verhoef, Peter C.(2010)。Customer Engagement Behavior: Theoretical Foundations and Research Directions。Journal of Service Research,13(3),253-266。  new window
23.Kozinets, Robert V.、De Valck, Kristine、Wojnicki, Andrea C.、Wilner, Sarah J. S.(2010)。Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities。Journal of Marketing,74(2),71-89。  new window
24.Luarn, Pin、Chiu, Yu-Ping(2015)。Key variables to predict tie strength on social network sites。Internet Research,25(2),218-238。  new window
25.Mowen, John C.、Park, Sojin、Zablah, Alex(2007)。Toward a theory of motivation and personality with application to word-of-mouth communications。Journal of Business Research,60(6),590-596。  new window
26.Cheung, Christy M. K.、Chiu, Pui-Yee、Lee, Matthew K. O.(2011)。Online Social Networks: Why Do Students Use Facebook?。Computers in Human Behavior,27(4),1337-1343。  new window
27.Ang, Dionysius、Gerrath, Maximilian H. E. E.、Liu, Yeyi(2021)。How Scarcity and Thinking Styles Boost Referral Effectiveness。Psychology & Marketing,38(11),1928-1941。  new window
28.Church, E. Mitchell、Iyer, Lakshmi S.、Zhao, Xia(2015)。Using Interest Graphs to Predict Rich-Media Diffusion in Content-Based Online Social Networks。Information Systems Management,32(3),210-219。  new window
29.Dose, David B.、Walsh, Gianfranco、Beatty, Sharon E.、Elsner, Ralf(2019)。Unintended Reward Costs: The Effectiveness of Customer Referral Reward Programs for Innovative Products and Services。Journal of the Academy of Marketing Science,47(3),438-459。  new window
30.Escalas, Jennifer(2013)。Self-Identity and Consumer Behavior。Journal of Consumer Research,39(5),xv-xviii。  new window
31.Gao, Mei、Zhao, Meng、Qin, Jinlei(2020)。Marketing Strategy Selection of Referral Reward under Social Network: RRWS, RRMS, or Dual Strategy?。International Transactions in Operational Research,29(3),1970-2001。  new window
32.Garnefeld, Ina、Eggert, Andreas、Helm, Sabrina V.、Tax, Stephen S.(2013)。Growing Existing Customers' Revenue Streams Through Customer Referral Programs。Journal of Marketing,77(4),17-32。  new window
33.Gershon, Rachel、Cryder, Cynthia、John, Leslie K.(2020)。Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs。Journal of Marketing Research,57(1),156-172。  new window
34.Gil-Lopez, Teresa、Shen, Cuihua、Benefield, Grace A.、Palomares, Nicholas A.、Kosinski, Michal、Stillwell, David(2018)。One Size Fits All: Context Collapse, Self-Presentation Strategies and Language Styles on Facebook。Journal of Computer-Mediated Communication,23(3),127-145。  new window
35.Giles, Howard、Taylor, Donald M.、Bourhis, Richard(1973)。Towards a Theory of Interpersonal Accommodation through Language: Some Canadian Data。Language in Society,2(2),177-192。  new window
36.Hargie, Owen、Morrow, Norman(1986)。A Survey of Interpersonal Skills Teaching in Pharmacy Schools in the United Kingdom and Ireland。American Journal of Pharmaceutical Education,50(2),172-175。  new window
37.He, Yi、You, Ya、Chen, Qimei(2020)。Our Conditional Love for The Underdog: The Effect of Brand Positioning and the Lay Theory of Achievement on WOM。Journal of Business Research,118,210-222。  new window
38.Jin, Liyin、Huang, Yunhui(2014)。When Giving Money Does Not Work: The Differential Effects of Monetary Versus In-Kind Rewards in Referral Reward Programs。International Journal of Research in Marketing,31(1),107-116。  new window
39.Jung, Jaehwuen、Bapna, Ravi、Golden, Joseph M.、Sun, Tianshu(2020)。Words Matter! Toward a Prosocial Call-to-Action for Online Referral: Evidence from Two Field Experiments。Information Systems Research,31(1),16-36。  new window
40.Jung, Jaehwuen、Bapna, Ravi、Gupta, Alok、Sen, Soumya(2021)。Impact of Incentive Mechanism in Online Referral Programs: Evidence from Randomized Field Experiments。Journal of Management Information Systems,38(1),59-81。  new window
41.Kang, Jin、Wei, Lewen(2020)。Let Me Be at My Funniest: Instagram Users' Motivations for Using Finsta (a.k.a., Fake Instagram)。The Social Science Journal,57(1),58-71。  new window
42.Kettle, Keri L.、Häubl, Gerald(2011)。The Signature Effect: Signing Influences Consumption-Related Behavior by Priming Self-Identity。Journal of Consumer Research,38(3),474-489。  new window
43.Kuang, Di、Ma, Baolong、Wang, Hong(2022)。The Relative Impact of Advertising and Referral Reward Programs on The Post-consumption Evaluations in the Context of Service Failure。Journal of Retailing and Consumer Services,65。  new window
44.Maimaran, Michal、Simonson, Itamar(2011)。Multiple Routes to Self-Versus Other-Expression in Consumer Choice。Journal of Marketing Research,48(4),755-766。  new window
45.Majeed, Abdul、Rauf, Ibtisam(2020)。Graph Theory: A Comprehensive Survey about Graph Theory Applications in Computer Science and Social Networks。Inventions,5(1),(10)1-(10)39。  new window
46.Matic, Igor(2011)。The Social Construction of Mediated Experience and Self Identity in Social Networking。International Journal of Interdisciplinary Social Sciences,5(11),13-21。  new window
47.Min, Jinyoung、Yoo, Youngjin、Hah, Hyeyoung、Lee, Heeseok(2020)。Social Network Technology (SNT) as a Tool and a Social Actor: from Self-verification to SNT Use。Internet Research,30(5),1329-1351。  new window
48.Orsingher, Chiara、Wirtz, Jochen(2018)。Psychological Drivers of Referral Reward Program Effectiveness。Journal of Services Marketing,32(3),256-268。  new window
49.Wang, Li、Wu, Huaqing、Wang, Wei、Chen, Kwang-Cheng(2015)。Socially Enabled Wireless Networks: Resource Allocation via Bipartite Graph Matching。IEEE Communications Magazine,53(10),128-135。  new window
50.Wang, Lili、Chen, Zoey(2022)。The Effect of Incentive Structure on Referral: The Determining Role of Self-construal。Journal of the Academy of Marketing Science,50,1091-1110。  new window
51.Wirtz, Jochen、Orsingher, Chiara、Cho, Hichang(2019)。Engaging Customers through Online and Offline Referral Reward Programs。European Journal of Marketing,53(9),1962-1987。  new window
52.Wirtz, Jochen、Tang, Chris、Georgi, Dominik(2019)。Successful Referral Behavior in Referral Reward Programs。Journal of Service Management,30(1),48-74。  new window
53.Wolters, Heike M.、Schulze, Christian、Gedenk, Karen(2020)。Referral Reward Size and New Customer Profitability。Marketing Science,39(6),1166-1180。  new window
54.Xiao, Ping、Tang, Christopher S.、Wirtz, Jochen(2011)。Optimizing Referral Reward Programs under Impression Management Considerations。European Journal of Operational Research,215(3),730-739。  new window
55.Yuan, Bing、Peluso, Alessandro M.(2021)。The Influence of Word-Of-Mouth Referral on Consumers' Purchase Intention: Experimental Evidence from WeChat。Sustainability,13(2)。  new window
56.Zhu, Zhiguo、Zhou, Yuhe、Deng, Xiaoyi、Wang, Xuhui(2019)。A Graph-Oriented Model for Hierarchical User Interest in Precision Social Marketing。Electronic Commerce Research and Applications,35。  new window
會議論文
1.Xu, Peng、Xia, Ke-jian(2013)。Modeling Interest Graph of Social Networks with User-Generated Tags。2013 IEEE 4th International Conference on Software Engineering and Service Science,(會議日期: May 23-25)。  new window
2.Yu, Shanshan、Chen, Donglin、Li, Bing、Ma, Yufeng(2014)。A Personalized Recommendation Algorithm Based on Interest Graph。2014 2nd International Conference on Systems and Informatics,(會議日期: November 15-17)。  new window
學位論文
1.Lehtinen, Ilari(2013)。Business Model Analysis of Interest-based Social Networking Services(碩士論文)。Aalto University。  new window
圖書
1.Arndt, Johan(1967)。Word of mouth advertising: A review of the literature。Advertising Research Foundation。  new window
2.Schlenker, Barry R.(1980)。Impression management: The self-concept, social identity, and interpersonal relations。Brooks/Cole。  new window
3.Taplin, Jonathan(2017)。Move Fast and Break Things: How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy。Little, Brown and Company。  new window
4.Hayes, Andrew F.(2018)。Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach。Guilford Press。  new window
其他
1.Toledano, Eyal(2016)。How Tesla's Magnetic Referral Program Delivered Over 40X ROI in Q4 2015,https://www.business2community.com/loyalty-marketing/teslas-magnetic-referral-program-delivered-40x-roi-q4-2015-01450250#BLybFfug4kCUkp0K.97。  new window
2.Wei, Eugene(2020)。TikTok and the Sorting Hat,https://www.eugenewei.com/blog/2020/8/3/tiktok-and-the-sorting-hat。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE