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題名:限時動態中廣告連結置入位置與廣告呈現形式對點擊意願及廣告態度之影響
書刊名:明志學報
作者:劉立行 引用關係范聿圻
作者(外文):Liu, Li-singFan, Yu-chi
出版日期:2022
卷期:50
頁次:頁77-93
主題關鍵詞:Instagram限時動態廣告連結置入方式廣告呈現方式廣告效果Instagram storiesAdvertising hyperlink placementType of advertising contentAdvertising effect
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:13
  • 點閱點閱:7
期刊論文
1.黃蘭鍈、胡安妮、吳凱琳(20081200)。多媒體簡訊行動廣告效果之研究。行銷評論,5(4),481-513。new window  延伸查詢new window
2.Briggs, Rex、Hollis, Nigel(1997)。Advertising on the Web: Is there response before click-through?。Journal of Advertising Research,37(2),33-45。  new window
3.賴香菊、楊子青(19981200)。網路廣告版面配置、變化性及出現頻率對廣告效果影響之研究。資管評論,8,109-137。  延伸查詢new window
4.Ha, Louisa(1996)。Observations: Advertising Clutter in Consumer Magazines: Dimensions and Effects。Journal of Advertising Research,36(4),76-84。  new window
5.Cho, Chang-Hoan(1999)。How advertising works on the www: modified elaboration likelihood model。Journal of Current Issues & Research in Advertising,21(1),34-50。  new window
6.Pavlou, P. A.、Stewart, D. W.(2000)。Measuring the effects and effectiveness of interactive advertising: A research agenda。Journal of Interactive Advertising,1(1),61-77。  new window
7.楊美雪、朱家瑩(20161000)。行動社群參與者社交動機與自我呈現策略之研究。藝術學報,12(2)=99,89-108。new window  延伸查詢new window
8.Jeong, Se-Hoon、Kim, Hyoung Jee、Yum, Jung-Yoon、Hwang, Yoori(2016)。What type of content are smartphone users addicted to?: SNS vs. games。Computers in Human Behavior,54,10-17。  new window
9.黃哲盛、王麗婷、楊偉智(20120400)。社交網站應用程式中產品置入型式與品牌知覺之關聯研究--網路沈浸之中介影響。行銷科學學報,8(1),23-54。new window  延伸查詢new window
10.Soba, M.、Aydin, M.(2013)。Product placement efficiency in marketing communication strategy。International Journal of Business and Management,8(12),111-116。  new window
11.Bayer, Joseph B.、Ellison, Nicole B.、Schoenebeck, Sarita Y.、Falk, Emily B.(2016)。Sharing the small moments: ephemeral social interaction on Snapchat。Information, Communication & Society,19(7),956-977。  new window
12.蘇柔郡、吳筱玫(20180400)。高中女生使用Instagram之日常美學:符擔性觀點。新聞學研究,135,139-191。new window  延伸查詢new window
13.郭英峰、田子弘(20171000)。LINE企業貼圖類型對於廣告效果之影響。資訊管理學報,24(4),455-483。new window  延伸查詢new window
14.D'Astous, A.、Séguin, N.(1999)。Consumer Reactions to Product Placement Strategies in Television Sponsorship。European Journal of Marketing,33(9/10),896-910。  new window
15.Karrh, James A.(1998)。Brand placement: A Review。Journal of Current Issues & Research in Advertising,20(2),31-49。  new window
16.Lee, Eunji、Lee, Jung-Ah、Moon, Jang Ho、Sung, Yongjun(2015)。Pictures Speak Louder than Words: Motivations for Using Instagram。Cyberpsychology, Behavior, and Social Networking,18(9),552-556。  new window
17.Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing,60(3),50-68。  new window
18.Ellison, Nicole B.、Steinfield, Charles、Lampe, Cliff(2007)。The benefits of Facebook 'friends': Social capital and college students' use of online social network sites。Journal of Computer-Mediated Communication,12(4),1143-1168。  new window
19.Goodrich, Kendall(2010)。What's up? Exploring upper and lower visual field advertising effects。Journal of Advertising Research,50(1),91-106。  new window
20.顧宜錚、黃庭涓、高義芳(20180600)。似曾相識或視而不見?再探原生廣告之廣告效果。企業管理學報,117,77-102。new window  延伸查詢new window
21.Daft, Richard L.、Lengel, Robert H.(1986)。Organizational Information Requirements, Media Richness and Structural Design。Management Science,32(5),554-571。  new window
22.張國雄、謝宜真、莊旻潔(2019)。影響Instagram社群網站持續使用意圖之因素:整合科技接受模式及社會資本理論。東海管理評論,21(1),71-109。  延伸查詢new window
23.鄭兆宏、張純端、賴立婕(20210400)。你被「左右」了嗎?產品-價格圖片左右相對位置與解釋水平對產品評價的影響。臺大管理論叢,31(1),155-187。new window  延伸查詢new window
24.白學軍、宮準、楊海波、田瑾(2008)。位置和內容對網頁廣告效果影響的眼動評估。應用心理學,14(3),208-212+219。  延伸查詢new window
25.Fulgoni, Gian、Mörn, Marie(2009)。Whither the click? How online advertising works。Journal of Advertising Research,49(2)。  new window
26.Rauschnabel, P. A.(2018)。Virtually enhancing the real world with holograms: An exploration of expected gratifications of using augmented reality smart glasses。Psychology & Marketing,35(8),557-572。  new window
27.Appiah, O.(2006)。Rich media, poor media: The impact of audio/video vs. text/picture testimonial ads on browsers' evaluations of commercial web sites and online products。Journal of Current Issues & Research in Advertising,28(1),73-86。  new window
28.Chtourou, Mohamed、Chandon, Jean-Louis、Zollinger, Monique(2002)。Effect of Price Information and Promotion on Click-Through Rates for Internet Banners。Journal of Euromarketing,11(2),23-40。  new window
會議論文
1.Poels, K.、Dewitte, S.(2006)。Advertising: Breaking through the clutter by stepping out of line?。  new window
圖書
1.Hall, S. R.(1962)。Theory and practice of advertising: A textbook covering the development and fundamental principles of advertising and methods of representative advertisers。New York:McGraw-Hill。  new window
單篇論文
1.財團法人資訊工業策進會產業情報研究所(2021)。【社群與通訊消費者調查系列一】「限動」最吸引網友,行銷掌握黃金1分鐘原則,網友起床優先看Line群組,年輕族群更愛看IG。  延伸查詢new window
其他
1.財團法人台灣網路資訊中心(2020)。2020台灣網路報告,https://report.twnic.tw/2020/assets/download/TWNIC_TaiwanInternetReport_2020_CH.pdf。  延伸查詢new window
2.Kemp, Simon(20220215)。Digital 2022: TAIWAN,https://datareportal.com/reports/digital-2022-taiwan。  new window
 
 
 
 
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