| 期刊論文| 1. | 張卿卿(20040700)。廣告與自我一致性效果。管理評論，23(3)，93-114。 延伸查詢 | | 2. | Williams, K.、Petrosky, A.、Hernandez, E.、Page, R. Jr.(2011)。Product Placement Effectiveness: Revisited and Renewed。Journal of Management & Marketing Research，7(1)，1-24。  | | 3. | 巫喜瑞、梁榮達(20071200)。產品置入策略與置入溝通效果間關係之研究。中華傳播學刊，12，131-164。 延伸查詢 | | 4. | Zaichkowsky, J. L.(1986)。The emotional aspect of product involvement。Advances in Consumer Research，14，32-35。 | | 5. | Dawn, B. L.、Thomas, L. P.(2008)。The impact of structure and process attributes on satisfaction and behavioral intentions。The Journal of Services Marketing，18(2/3)，114-121。 | | 6. | Yang, M.、Roskos-Ewoldsen, D. R.(2007)。The effectiveness of brand placements in the movies: Levels of placements, explicit and implicit memory, and brand-choice behavior。Journal of Communication，57(3)，469-489。 | | 7. | Russell, Cristel Antonia(2002)。Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude。Journal of Consumer Research，29(3)，306-318。 | | 8. | Hong, J. W.、Zinkhan, G. M.(1995)。Self-concept and Advertising Effectiveness: The influence of congruency, conspicuousness, and response mode。Psychology and Marketing，12(1)，53-77。 | | 9. | d'Astous, Alain、Chartier, Francis(2000)。A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies。Journal of Current Issues and Research in Advertising，22(2)，31-40。 | | 10. | Roberson, T. S.(1976)。Low-Commitment Consumer Behavior。Journal of Advertising Research，16(2)，19-24。 | | 11. | Laczniak, R. N.、Muehling, D. D.(1993)。Toward a Better Understanding of the Role of Advertising Message Involvement in Ad Processing。Psychology & Marketing，10(4)，301-319。 | | 12. | Lai, Wen-Tai、Chen, Ching-Fu(2011)。Behavioral intentions of public transit passengers: The roles of service quality, perceived value, satisfaction and involvement。Transport Policy，18(2)，318-325。 | | 13. | Helgeson, James G.、Supphellen, Magne(2004)。A Conceptual and Measurement Comparison of Self-Congruity and Brand Personality: The Impact of Socially Desirable Responding。International Journal of Market Research，46(2)，205-233。 | | 14. | Puto, Christopher P.、Wells, William D.(1984)。Informational and Transformational Advertising: The Differential Effects of Time。Advances in Consumer Research，11(1)，638-643。 | | 15. | Wang, Cheng Lu、Mowen, John C.(1997)。The Separateness- Connectedness Self-Schema: Scale Development and Application to Message Construction。Psychology & Marketing，14(2)，185-207。 | | 16. | Korgaonkar, Pradeep K.、Moschis, George P.(1982)。An Experimental Study of Cognitive Dissonance, Product Involvement, Expectations, Performance and Consumer Judgement of Product Performance。Journal of Advertising，11(3)，32-44。 | | 17. | Russell, Cristel Antonia(1998)。Toward a Framework of Product Placement: Theoretical Propositions。Advances in Consumer Research，25(1)，357-362。 | | 18. | Balasubramanian, Siva K.、Karrh, James A.、Patwardhan, Hemant(2006)。Audience Response to Product Placements: An Integrative Framework and Future Research Agenda。Journal of Advertising，35(3)，115-141。 | | 19. | 黃淑鈴(20160100)。地點置入：地方政府影視觀光政策的分析。新聞學研究，126，1-46。 延伸查詢 | | 20. | 黃彥翔、黃世杰(20140800)。置入行銷與運動贊助辨識效益比較之研究。嘉大體育健康休閒，13(2)，185-194。 延伸查詢 | | 21. | 黃哲盛、王麗婷、楊偉智(20120400)。社交網站應用程式中產品置入型式與品牌知覺之關聯研究--網路沈浸之中介影響。行銷科學學報，8(1)，23-54。 延伸查詢 | | 22. | Gupta, P. B.、Lord, K. R.(1998)。Product placement in movies。Journal of Current Issues & Research in Advertising，20(1)，47-59。 | | 23. | Law, S.、Braun, K. A.(2000)。I'll have what she's having: Gauging the impact of product placement on viewers。Psychology & Marketing，17(12)，1059-1075。 | | 24. | 李嘉文、王泠、Mantz, Timothy K.(20151200)。The Effects of Self-construal and Product Involvement on Brand Personality in e-Sport Advergames。休閒與社會研究，12，1-14。 | | 25. | McGrath, J. M.、Mahood, C.(2004)。The impact of arousing programming and product involvement on advertising effectiveness。Journal of Current Issues & Research in Advertising，26(2)，41-52。 | | 26. | Neal, W. D.(2000)。For most consumers, loyalty isn't an attitude。Marketing News，10(4)，7。 | | 27. | Roberts, J. L.(2004)。TV's new brand of stars。Newsweek，144(21)，62-64。 | | 28. | Soba, M.、Aydin, M.(2013)。Product placement efficiency in marketing communication strategy。International Journal of Business and Management，8(12)，111-116。 | | 29. | Srivastava, R. K.(2015)。Product placement by global brands as an alternative strategy: Is it worth in emerging market?。Journal of Strategic Marketing，23(2)，141-156。 | | 30. | Sung, Y.、De Gregorio, F.(2008)。New brand worlds: College student consumer attitudes toward brand placement in films, television shows, songs, and video games。Journal of Promotion Management，14(1/2)，85-101。 | | 31. | VonRiesen, R. D.、Herndon, N. C.(2011)。Consumer involvement with the product and the nature of brand loyalty。Journal of Marketing Channels，18(4)，327-352。 | | 32. | Putrevu, Sanjay、Lord, Kennth R.(1994)。Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions。Journal of Advertising，23(2)，77-91。 | | 33. | Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising，23(4)，59-70。 | | 34. | Cowley, Elizabeth、Barron, Chris(2008)。When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence。Journal of Advertising，37(1)，89-98。 | | 35. | 黃國師(20051200)。「置入性行銷」是電視媒體的甜點還是雞肋？。中華傳播學刊，8，17-25。 延伸查詢 | | 36. | Sirgy, M. Joseph、Grewal, Dhruv、Mangleburg, Tamara F.、Park, Jae-Ok、Chon, Kye-Sung、Claiborne, C. B.、Johar, J. S.、Berkman, Harold(1997)。Assessing the predictive validity of two methods of measuring self-image congruence。Journal of the Academy of Marketing Science，25(3)，229-241。 | | 37. | Percy, Larry、Rossiter, John R.(1992)。A model of brand awareness and brand attitude advertising strategies。Psychology and Marketing，9(4)，263-274。 | | 38. | Sengupta, J.、Fitzsimons, G. J.(2000)。The Effects of Analyzing Reasons for Brand Preferences: Disruption or Reinforcement?。Journal of Marketing Research，37(3)，318-330。 | | 39. | Sirgy, Mack Joseph(1982)。Self-concept in consumer behavior: A critical review。Journal of Consumer Research，9(3)，287-300。 | | 40. | Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research，17(4)，460-469。 | | 41. | Belk, Russell W.(1988)。Possessions and the Extended Self。Journal of Consumer Research，15(2)，139-168。 | | 42. | Bloch, Peter H.、Richins, Marsha L.(1983)。A Theoretical Model for the Study of Product Importance Perceptions。Journal of Marketing，47(3)，69-81。 | 會議論文| 1. | DeLorme, D. E.、Reid, L. N.、Zimmer, M. R.(1994)。Brands in films: Young moviegoers' experiences and interpretations。American Academy of Advertising。 | 圖書| 1. | Schiffman, L.、Kanuk, L.、顧萱萱、郭建志(2007)。Consumer Behavior。台北：學富文化。 延伸查詢 | | 2. | Barnet, R. D.、Nemerov, B.、Taylor, M. R.(2004)。The story behind the song: 150 songs that chronicle the 20th century。Westport, CT：Greenwood Press。 | | 3. | Hawkins, D. I.、Best, R. J.、Coney, K. A.(2004)。Consumer Behavior. Implications for Marketing Strategy。NY：McGraw-Hill。 | | 4. | Howard, J. A.、Sheth, J. N.(1969)。The Theory o f Buyer Behavior。NY：John Wiley。 | | 5. | Petty, R. E.、Cacioppo, J. T.(1986)。The Elaboration Likelihood Model of Persuasion。NY：Academic Press。 | | 6. | Schiffman, L. G.、Kanuk, L. L.(2007)。Consumer behavior。NY：John Wiley。 | | 7. | Engel, James F.、Blackwell, Roger D.、Milliard, Paul W.(1993)。Consumer Behavior。The Dryden Press。 | | 8. | Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Ft. Worth, Tex：Harcourt College Publishers。 | | 9. | Kotler, P.、Keller, K. L.(2008)。Marketing Management。Prentice Hall。 | | 10. | Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。 | 其他| 1. | 尼爾森行銷研究顧問公司(2015)。台灣消費者愛黏網，http://www.nielsen.com/tw/zh/insights/reports/2014/2014-consumer-watch-behaviour-cross-screen.html。 延伸查詢 | | 2. | 尼爾森公司(2015)。口碑是最佳的廣告形式，http://www.nielsen.com/tw/zh/insights/reports/2014/2014-consumer-watch-behaviour-cross-screen.html。 | | 3. | Falkow, S.(2010)。PR Trends 2010: Branded Content，http://proactivereport.com/pr-trends-2010-branded-content/。 | | 4. | PQ Media(2015)。Double-digit surge in product placement spend in 2014 Fuels Higher Global Branded Entertainment Growth As Media Integrations & Consumer Events Combo for 75.3B，http://www.prweb.com/releases/2015/02/prweb12487911.htm。 | |
| |