| 期刊論文| 1. | 楊孝濚(19711100)。中文可讀性公式。新聞學研究，8，77-102。 延伸查詢 | | 2. | Troldahl, Verling C.、Jones, Robert L.(1965)。Predictors of Newspaper Advertising Readership。Journal of Advertising Research，5，23-27。  | | 3. | (1973)。報紙廣告說服力公式初步研究。新聞學人，3(1)，41-48。 延伸查詢 | 學位論文| 1. | 陳世敏(1971)。中文可讀性公式試擬(碩士論文)。國立政治大學。 延伸查詢 | 圖書| 1. | Festinger, Leon(1963)。A theory of cognitive dissonance。Stanford University Press。 | | 2. | Colley, Russell H.(1961)。Defining Advertising Goals for Measured Advertising Results。Association of National Advertisers。 | | 3. | Dalbey, Homer M.、Gross, Irwin、Wind, Yoram(1968)。Advertising Measurement and Decision Making。Boston：Allyn & Bacon, Inc.。 | | 4. | Wright, John S.、Warner, Daniel S.、Winter, Willis L.(1972)。Advertising。McGraw-Hill Book Co.。 | | 5. | Baker, Richard M. Jr.、Philer, Gregg(1966)。Salesmanship, Communication, Persuasion, Perception。Boston：Allyn & Bacon, Inc.。 | | 6. | Starch, Daniel(1966)。Measuring Adverting Readership and Results。N.Y.：McGraw-Hill Book。 | | 7. | Dunn, S. Waston(1969)。Advertising: Its Role in Modern Marking。Holt, Rinehart & Winston, Inc.。 | | 8. | Turnbull, Arthur T.、Baird, Russell N.(1967)。The Graphics of Communication。Holt, Rinehart & Winston, Inc.。 | | 9. | Heintz, Ann Christine。Persuasion。Loyala University Press。 | | 10. | Lucas, Darrell B.、Britt, Steuart H.(1950)。Advertising Psychology and Research。New York：McGraw-Hill, Inc.。 | | 11. | Roscoe, John T.、楊國樞(1972)。行政統計學。國立編譯館。 延伸查詢 | | 12. | Felten, Charles J.(1970)。Layout 4: printing design and typography。Felten, Charles J.。 | | 13. | McLuhan, Marshall(1970)。Culture is our business。New York。 | 單篇論文| 1. | Starch, Daniel。An Analysis of 12 Million Inquiries，Chicago, Ill.：Media/Scope。 | 圖書論文| 1. | Lavidge, Robert J.、Steiner, Gary A.(1969)。A Model for Predictive Measurements of Advertising Effectiveness。Measuring Advertising Effectiveness。Boston：Richard D. Irwin, Inc.。 | | 2. | Lazer, William、Bell, William E.(1969)。The Communications Process and Innovation。Dimensions of Communication。New York：Appleton-Century-Crofts, Educational Division, Meredith Corporation。 | | 3. | Hovland, Carl I.、Lunsdaine, Arthur A.、Sheffield, Fred D.(1954)。The Effect of Presenting "One Side" versus "Both Sides" in Changing Opinions on a Controversial Subject。The Process and Effects of Mass Communication。 | | 4. | Katz, Elihu(1960)。The Two-Step Flow of Communication。Mass Communication。Urbana, Ill.：University of Illinois Press。 | |