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H.(1981)。Peers as mediators of television food advertisements aimed at children。Developmental Psychology，17，853-858。 | | 19. | Strauss, A. L.(1952)。The development and transformation of monetary meanings in the child。American Sociological Review，17，275-286。 | | 20. | Ward, S.(1972)。Children's purchase influence attempts and parental yielding。Journal of Marketing Research，9，316-319。 | | 21. | Arndt, J.(1971)。A Research Note on Intergenerational Overlap of Selected Consumer Variables。Markeds Kommunikasjon，3，1-8。 | | 22. | Estvan, F. J.(1952)。The Relationship of Social Status, Intelligence and Sex of Ten and Eleven Year old Children to an Awareness of Poverty。Genetic Psychology Monographs，46，3-60。 | | 23. | Herrmann, R. O.。The Historical Development of the Content of Consumer Education: an Examination of Selected High School Texts, 1938-1978。Journal of Consumer Affairs，16，195-223。 | | 24. | Kohn, M. L.(1976)。Social Class and Parental Values: Another Confirmation of the Relationship。American Sociological Review，41，538-545。 | | 25. | Katz, F. M.(1964)。The Meaning of Success: Some Differences in Value Systems of Social Classes。Journal of Social Psychology，62，141-148。 | | 26. | Williams, J. W.(1970)。A Gradient of the Economic Concepts of Elementary School Children and Factors Associated with Cognition。Journal of Consumer Affairs，4，113-123。 | | 27. | Marsh, Herbert W.、Balla, John R.、McDonald, Roderick P.(1988)。Goodness-of-fit Indexes in Confirmatory Factor Analysis: The Effect of Sample Size。Psychological Bulletin，103(3)，391-410。 | | 28. | Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。 | 會議論文| 1. | Moore, R. L.、Moschis, G. P.(1982)。Socialization model of the development of brand loyalty among adolescents。International Communication Association Annual Convention，(會議日期: 1982/05/01-05/02)。Boston。 | | 2. | Stephen, L. F.、Moore, R. L.(1973)。Consumer socialization: a communication perspective。The International Communication Association Student Summer Conference。Athens, Ohio。 | | 3. | Kuo, C.(1987)。The Learning of Consumer Skills in Adolescents: An Eclectic Approach。The 90th annual conference of the Association of Education in Journalism and Mass Communication。San Antonio, TX。 | 學位論文| 1. | Kuo, C.(1986)。The Acquisition of Consumer Style and Orientations in Adolescents: An Eclectic Approach(博士論文)。The University of Michigan。 | | 2. | Teter, J. W.(1966)。The family, peers and media influence on youth's present and future consumption preferences(碩士論文)。Oklahoma State University，Stillwater, Oklahoma。 | | 3. | Fauman, B. C.(1966)。Determinants of Adolescents' Brand Preferences(碩士論文)。Sloan School of Management, MIT。 | 圖書| 1. | Reiss, A. J. Jr.(1961)。Occupations and Social Status。New York：The Free Press。 | | 2. | Kohn, M. L.、Schooler, C.、Miller, J.、Miller, K. A.、Schoenbah, C.、Schoenbeg, R.(1983)。Work and Personality: An Inquiry into the Impact of Social Stratification。Norwood, N.J：Ablex。 | | 3. | Warner, W. L.(1960)。Social Class in America。New York：Harper and Row。 | | 4. | Joreskog, K. G.、Sorbom, D.(1981)。LISREL V: Analysis of Linear Structural Relationships by the Method of Maximum Likelihood。Chicago：National Educational Resources, Inc.。 | | 5. | James, L.(1971)。Youth, Media and Advertising。Austin：University of Texas, Bureau of Business Research。 | | 6. | Dusek, J. B.(1977)。Adolescent development and behavior。Chicago：Science Research Associates。 | | 7. | Bachman, J. 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H.(1969)。An Overview of Market Segmentation。Marketing in a Changing World。Chicago：American Marketing Association。 | | 2. | Faber, R.、Brown, J. D.、McLeod, J. M.(1979)。Coming of age in the global village: television and adolescence。Children Communicating: Media and Development of Thought, Speech, Understanding。Beverly Hills, CA：Sage Publications。 | | 3. | Chaffee, S.、McLeod, J. M.、Wackman, D.(1973)。Family communication patterns and adolescents political participation。Socialization to Politics。New York：John Wiley。 | | 4. | Hargens, L. L.(1988)。Estimating multiequation models with correlated disturbances。Common Problems/Proper Solutions。Newbury Park, CA：Sage。 | | 5. | Reisman, D.、Rosebrough, H.(1955)。Careers and Consumer Behavior。Consumer Behavior, Vol. 2: The Life Cycle and Consumer Behavior。New York：New York University Press。 | | 6. | Vener, A. M.、Hoffer, C. R.(1965)。Adolescent orientation to clothing。Dress, Adorment, and the Social Order。 | | 7. | Wells, W. D.(1966)。Children as consumers。On Knowing the Consumer。New York：John Wiley and Sons。 | | 8. | Ward, S.、Levinson, D.、Wackman, D.(1972)。Children's attention to television advertising。Television and Social Behavior, Vol. 3: Television in Day to Day Life: Patterns of Use。Washington：US Department of Health, Education and Welfare。 | | 9. | Wheaton, B.(1988)。Assessment of fit in overidentified models with latent variables。Common problems/Proper Solutions。Newbury, CA：Sage。 | | 10. | Carmines, E. G.、Mclver, J. P.(1981)。Analyzing Models with Unobserved Variables: Analysis of Covariance Structures。Social Measurement: Current Issues。Beverly Hills, CA：Sage。 | | 11. | Chaffee, S. H.、McLeod, J.(1972)。Adolescent TV Use in the Family Context。Television and Social Behavior。U.S. Department of Health, Education and Welfare。 | | 12. | Kuo, C.(1985)。Media Use, Interpersonal Communication and Political Socialization。Communication Yearbook。Beverly Hills, CA：Sage Publication。 | |