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題名：電視廣告、消費者自我與特定品牌偏好傾向之關聯
書刊名：廣告學研究
作者：蔡美瑛 引用關係
出版日期：1994
卷期：4
頁次：頁125-155
主題關鍵詞：自我；品牌；消費者；特定；偏好；傾向；電視廣告
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:11
  • 點閱點閱:21
期刊論文
1.Schoute, J. W.(199103)。Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction。Journal of Consumer Research，17，412-425。  new window
2.Moschis, G. P.、Churchill, Gilbert A. Jr.(1978)。Consumer Socialization: A Theoretical and Empirical Analysis。Journal of Consumer Research，15(4)，599-609。  new window
3.Guest, L. P.(1944)。A study of brand loyalty。Journal of Applied Psychology，28，16-27。  new window
4.Adams, G. R.、Shea, J. A.、Fitch, S. A.(1979)。Toward the development of an objective assessment of ego identity status。Journal of Youth and Adolescence，8(2)，223-237。  new window
5.Constantinople, A.(1969)。An Eriksonian measure of personality development in college students。Developmental Psychology，1(4)，357-372。  new window
6.Meyers-Levy, J.、Maheswaran, D.(1991)。Exploring differences in males' and females' processing strategies。Journal of Consumer Research，18(2)，63-71。  new window
7.Moschis, G. P.、Moore, R. L.(197909)。Decision making among the young: A socialization perspective。Journal of Consumer Research，6(2)，101-112。  new window
8.Moschis, G. P.、Moore, R. L.(1982)。A Longitudinal Study of Television Advertising Effects。Journal of Consumer Research，9，279-286。  new window
9.Noth, W.(1998)。The Language of Commodities Groundwork for a Semiotics of Consumer Goods。International Journal of Research in Marketing，4(3)，173-186。  new window
10.Frazer, Charles F.(1983)。Creative strategy: A management perspective。Journal of Advertising，12(4)，36-41。  new window
11.李仁芳(19810000)。兒童在家庭購買決策中影響地位之研究。輔仁學誌. 商學院之部，13，41-141。  延伸查詢new window
12.Belk, R. W.(1989)。Extended Self and Extending Paradigmatic Perspective。Journal of Consumer Research，16(1)，129-132。  new window
13.Avery, R. K.(1979)。Adolescents, Use of the Mass Media。American Behavioral Science，23(1)，53-70。  new window
14.Gecas, V.、Seff, M. A.(1990)。Families and adolescents: A review of the 1980s。Journal of Marriage and the Family，52(4)，941-958。  new window
15.Hamid, P. N.(1972)。Some effects of dress cues on observational accuracy, a perceptual estimate and impression formation。Journal of Social Psychology，86(2)，279-289。  new window
16.Botvin, E. M.、Botvin, G. J.、Michela, J. L.、Baker, E.、Filazzola, A. D.(1991)。Adolescent Smoking Behavior the Recognition of Cigarette Advertisements。Journal of Applied Social Psychology，21(11)，919-932。  new window
17.Caron, A.、Ward, S.(1975)。Gift Decision by Kids and Parents。Journal of Advertising Research，15，15-20。  new window
18.Churchill, G. A.、Moschis, G. P.(1979)。Television and Interpersonal Influences on Adolescent Consumer Learning。Journal of Consumer Research，6(1)，23-35。  new window
19.Grotevant, H. D.、Adams, G. R.(1984)。Development of an Objective Measure to Assess Ego Identity in Adolescece: Validation and Replication。Journal of Youth and Adolescence，13(5)，419-438。  new window
20.Haynes, P. J.、Helms, M. M.(1991)。Motives for Purchase Decision-making: Combining attribution and functional approaches。Journal of Consumer Studies & Home Economics，15(1)，23-31。  new window
21.Kamptner, N. L.(1988)。Idevtity Development in Late Adolescence: Causal Modeling of Social and Familial Influences。Journal of Yorth and Adolescence，17(6)，493-513。  new window
22.McCandless, N. J.、Lueptow, L. B.、McClendon, M.(1989)。Family Socioeconomic Status and Adolescent Sex-Typing。Journal of Marriage and the Family，51(3)，627-635。  new window
23.Moschis, G. P.、Moore, R. L.、Stephens, T. J.(1977)。Purchasing Patterns of Alolescent Consumers。Journal of Retaling，53(1)，17-26。  new window
24.Orlofsky, J. L.、Marcia, J. E.、Lesser, I. M.(1973)。Ego Identity Status and The Intimacy versus Isolation Crisis of Young Adulthood。Journal of Personality and Socisl Psychology，27(2)，211-219。  new window
25.Prisuta, R. H.(1979)。The Adolescent and Television News: A Viewer Profile。Journalism Quarterly，56(2)，277-282。  new window
26.Rossiter, J. R.、Robertson, T. S.(1975)。Children's Television Viewing: An Examination of Parent-Child Consensus。Sociomery，38(2)，308-326。  new window
27.Ward, Scott、Wackman, Daniel B.(1972)。Children's Purchase Influence Attempts and Parental Yielding。Journal of Marketing Research，9(3)，316-319。  new window
28.Simmons, D. D.(1973)。Further Psychometric correlates of the Identity Achievement Scale。Psychological Reports，32(3)，1024。  new window
29.Whitbeck, Les B.、Gecas, Viktor(1988)。Value Attributions and Value Transmission between Parents and Children。Journal of Marriage and Family，50(3)，829-840。  new window
30.李仁芳(19820000)。兒童資訊處理與消費行為之發展。輔仁學誌. 商學院之部，14，303-347。  延伸查詢new window
31.Pohlman, A.、Mudd, S.(1973)。Market Image as a Function of Group and Product Type: A Quantitative Approach。Journal of Applied Psychology，61(4)，533-536。  new window
32.Mittal, B.(1990)。The Relative Roles of Brand Beliefs and Attitude toward the Ad as Mediators of Brand Attitude: A Second Look。Journal of Marketing Research，27(2)，209-219。  new window
33.Evans, F. B.(1959)。Psychological and Objective Factors in The Prediction of Brand Choice Ford Versus Chevrolet。Journal of Business，32(4)，340-369。  new window
34.Bush, D. E.、Simmons, R. G.、Hutchinson, B.、Blyth, D. A.(1977)。Adolescent Perception of Sex-Roles in 1968 and 1975。Public Opinion Quaterly，41(4)，459-474。  new window
35.Belk, R. W.、Mayer, R.、Driscoll, A.(1984)。Children's Recognition of Consumption Symbolism in Children's Products。Journal of Consumer Research，10(4)，386-397。  new window
36.郭貞(19900100)。The Learning of Consumer Knowledge and Consumer Skills in the Chinese Youths--An Integrated Model。新聞學研究，42，187-210。new window  new window
37.江南發(19821000)。青少年自我統整與形式運思能力關係之研究。教育學刊，4，468-423。new window  延伸查詢new window
38.McCombs, Maxwell E.、Shaw, Donald L.(1972)。The Agenda-setting Function of Mass Media。The Public Opinion Quarterly，36(2)，176-187。  new window
39.Sirgy, M. Joseph(1985)。Using Self-Congruity and Ideal-Congruity to Predict Purchase Motivation。Journal of Business Research，13(3)，195-206。  new window
會議論文
1.Kuo, Cheng(1992)。Buying for name brand, social approval, or fashion: A social learning approach。The 95th annual conference of the Association of Education for Journalism and Mass Communication，(會議日期: August 4-8, 1992)。Montreal。  new window
2.Moore, R. L.、Moschis, G. P.、Stephens, L. F.(1975)。An Exploratory Study of Consumer Role Perceptions in Adolescent Consumer Socialization。the International Communication Association Conference。Chicago。  new window
研究報告
1.羅文輝、鍾蔚文(1988)。兒童對電視廣告瞭解、認知及相信程度研究。  延伸查詢new window
學位論文
1.李國祿(1990)。家庭生活型態、傳播行為、同儕團體與兒童消費(碩士論文)。中國文化大學。  延伸查詢new window
2.潘月容(1983)。電視食品廣告與學齡兒童膳食行為及購買行為(碩士論文)。文化大學。  延伸查詢new window
3.蔡美瑛(1992)。青少年傳播行為、自我認同與其消費行為關聯性之研究--自我表達消費動機與衝動性購物之探究(碩士論文)。政治大學，台北。  延伸查詢new window
4.Kuo, C.(1986)。The Acquisition of Consumer Style and Orientation in Adoldscents: An Eclectic Approach(博士論文)。University of Michigan。  new window
5.杜文彬(1991)。理性行為論在捐血傳播上的應用：以國立政治大學學生為例(碩士論文)。國立政治大學。  延伸查詢new window
6.翟敬宜(1987)。家庭傳播形態與兒童對電視廣告之反應的相關性研究(碩士論文)。國立政治大學。  延伸查詢new window
圖書
1.McNeal, J. U.(1987)。Children as Consumers。Lexington, MA：D. C. Heath。  new window
2.Liebert, Robert M.、Wicks-Nelson, Rita、Kail, Robert V.、游恆山(1991)。發展心理學。台北：五南圖書。  延伸查詢new window
3.Popenoe, David、劉雪德(1991)。社會學。台北：五南。  延伸查詢new window
4.Adler, R.、Lesser, G.、Meringoff, L.、Robertson, T.、Rossiter, J.、Ward, S.(1980)。The effects of television advertising on children。Lexington, MA：Lexington Books。  new window
5.Moschis, G. P.(1987)。Consumer Socialization: A Life-Cycle Perspective。Lexington Books。  new window
6.林清山(1990)。心理與教育統計學。臺北市：東華書局。  延伸查詢new window
7.星野克美、岡本慶一、稻增龍夫、紺野登、青木貞茂、黃恆正(1991)。符號社會的消費。台北：遠流出版公司。  延伸查詢new window
8.Ward, S.、Wackman, D. B.、Wartella, E.(1977)。How Children Learn to Buy: The Development of Consumer Information-Processing Skills。Beverly Hills, CA：Sage。  new window
9.(1991)。調查統計資料季刊。行政院主計處。  延伸查詢new window
10.Loudon, D. L.、Bitta, A. J. D.(1979)。Consumer Behavior。McGraw-Hill。  new window
11.Bollen, K. A.(1989)。Structural Equations with Latent Variables。New York, NY：John Wiley & Sons。  new window
12.謝高橋(1989)。社會學。台北：巨流。  延伸查詢new window
13.Engel, James F.、Blackwell, Roger D.、Milliard, Paul W.(1993)。Consumer Behavior。The Dryden Press。  new window
單篇論文
1.陳世敏(1986)。兒童收看電視暨電視節目對兒童的影響，中華民國民意測驗協會。  延伸查詢new window
2.Kuo, C.(1989)。Consume for Self-Expression or for Conformity Motives: An Identity Formation Approach。  new window
其他
1.(19930323)。經濟日報。  延伸查詢new window
圖書論文
1.Lee, D. H.(1990)。Symbolic Interactionism: Some Implications For Consumer Self-Concept and Product Symbolism Research。Advances in Consumer Research。Provo, UT：Association for Consumer Research。  new window
2.Kuo, C.(1989)。An Identity Formation Approach To Teeage Consumers' Socially。Proceedings for the Society for Consumer Psychology。Knoxville, Tennessee：University of Tennessee Press。  new window
3.Rossiter, J. R.(1980)。The Effects of Volume and Repetition of Television Commercial。The Effects of Television Advertising on Ghildren。Lexington, MA：Lexington Books。  new window
4.Ward, S.、Klees, D. M.、Wackman, D. B.(1990)。Consumer Socialization Research: Content Analysis of Post-1980 Studies, and Some Implications for Future Work。Advances in Consumer Research。Pollay, Provo, UT：Association for Consumer Research。  new window
5.Ward, S.(1980)。The Effects of Television Advertising on Consumer Research。The Effects of Television Advertising on Children。Lexington, MA：Lexington Books。  new window
6.Solomon, Michael R.(1990)。The Imperial Silf。Advances in Consumer Research。Provo, UT：Association for Consumer Research。  new window
7.Rose, R. L.、Mineard, P. W.、Bhatla, S.(1990)。Brand Cognitions As Determinants of Brand Attitudes: the Influence of Measurement and Processing Involvement。Advances in Consumer Research。Provo, UT：Association for Consumer Research。  new window
8.Kelly, R. F.(1990)。Self-Identity and Symbolic Consumption。Advances in Consumer Research。Provo, UT：Association for Consumer Research。  new window
9.Levy, S. J.(1973)。Symbols By Which We Buy。Advancing Marketing Efficiency。American Marketing Association。  new window
10.Feinberg, R. A.、Yoon, S. J.、Westgate. L.、Trappey, C.、Monger, J.、Smith, P.、Raphael, D.(1990)。A Conception of Consumer Identity。Advances in Consumer Research。Provo, UT：Association for Consumer Research。  new window
11.Dobni, Dawn、Zinkhan, George M.(1990)。In Search of Brand Image: A Foundation Analysis。Advances in Consumer Research。Provo, UT：Association for Consumer Research。  new window
12.Dawson, S.、Stern, B.、Gillpatrick, T.(1990)。An Empirical Update and Extension of Patronage Behaviors ACRoss the Social Class Hierarchy。Advances in Consumer Research Volume 17, eds. Marvin E. Goldberg, Gerald Gorn, and Richard W. Pollay。Provo, UT：Association for Consumer Research。  new window
13.Belk, R. W.(1978)。Assessing the Effects of Visible Consumption on Impression Formation。Advances in Consumer Research。Ann Abor, MI：Association for Consumer Research。  new window
 
 
 
 
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