| 期刊論文| 1. | Moorthy, K. Sridhar(1985)。Using Game Theory to Model Competition。Journal of Marketing Research，22(3)，262-282。   | | 2. | Eliashberg, Jehoshua、Chatterjee, R.(1985)。Analytical Models of Competition with Implications for Marketing: Issues, Findings, and Outlook。Journal of Marketing Research，22(3)，237-261。 | | 3. | Taylor, R. N.(1975)。Age and Experience as Determinants of Managerial Information Processing and Decision Making Performance。Academy of Management Journal，18(1)，74-81。 | | 4. | 余朝權(1988)。主動發掘產業情報來源。突破雜誌，31，73-75。 延伸查詢 | | 5. | Clelland, David I.、King, W. R.(1975)。Competitive business intelligence systems。Business Horizons，18(6)，19-26。 | | 6. | Wall, Jerry L.(1974)。What the Competition is Doing: You Need to Know。Harvard Business Review，52(6)，22。 | | 7. | Hedley, B.(1977)。Strategy and the Business Portfolio。Long Range Planning，10(1)，9-15。 | | 8. | GE(1975)。Not Recession Proof, but Recession Resistant。Forbes，15(Mar.)，26。 | | 9. | Porter, Michael E.(1979)。The Structure Within Industries and Companies' Performance。The Review of Economics and Statistics，61(2)，214-227。 | 圖書| 1. | Kotler, P.、Fahey, L.、Jatusripitak, S.(1985)。The New Competition。Englewood Cliffs, NJ：Prentice-Hall, Inc。 | | 2. | Fuld, Leonard M.(1985)。Competitor Intelligence。New York：John Wiley & Sons。 | | 3. | Glueck, William F.(1980)。Strategic Management and Business Policy。MeGraw-Hill。 | | 4. | Hofer, Charles W.(1976)。A Conceptual Scheme for Formulating a Total Business Strategy。Boston：Intercollegiate Case Clearing House。 | | 5. | Marcus, Burton H.、Tauber, Edward M.(1979)。Marketing Analysis and Decision Making。Taipei：Hwa-Tai。 | | 6. | O'Shaughnessy, John(1984)。Competitive Marketing: A Strategic Approach。Winchester, Mass：Allen & Unwin。 | | 7. | Oxenfeldt, Alfred R.、Schwartz, J. E.(1981)。Competitive Analysis。New York：Presidents Association。 | | 8. | Rothchild, William E.(1976)。Putting it all Together: A Guide to Strategic Thinking。New York：AMACOM。 | | 9. | Rothschild, William E.(1984)。How to Gain (and Maintain) the Competitive Advantage in Business。New York：McGraw-Hill Book Company。 | | 10. | Taqi, S. J.(1983)。Competitive Strategies For Europe。Switzerland：Business International。 | | 11. | Lawrence, Paul R.、Lorsch, Jay W.(1967)。Organization and Environment。Harvard University Press。 | | 12. | Scherer, F. M.(1980)。Industrial Market Structure and Economic Performance。Chicago, Illinois：Rand McNally College Publishing。 | | 13. | Bain, Joe S.(1959)。Industrial organization。Wiley。 | | 14. | Kelley, John M.(1987)。How to Check Out Your Competition。New York：John Wiley and Sons。 | | 15. | Hofer, C. W.、Schendel, D. E.(1978)。Strategy Formulation: Analytical Concepts。West Publishing。 | | 16. | 余朝權(1989)。競爭性行銷--行銷觀念與實務的突破。臺北：長程出版社。 延伸查詢 | | 17. | Bottom, Norman R. Jr.、Robert, E. J.(1984)。Gullati, Industrial Espionage: Intelligence Techniques and Countermeasures。Boston：Butterworth Publishers。 | | 18. | Aaker, David A.(1984)。Strategic Market Management。John Wiley & Sons。 | | 19. | Porter, Michael E.(1985)。Competitive Advantage: Creating and Sustaining Superior Performance。New York, NY：Free Press。 | | 20. | Porter, Michael E.(1980)。Competitive Strategy: Techniques for Analyzing Industries and Competitors。Free Press。 | 圖書論文| 1. | Kotler, Philip、Achol, R. S.(1984)。Marketing strategy and the science of warfare。Competitive strategic management。Englewood Cliffs, NJ：Prentice-Hall, Inc。 | | 2. | Harrigan, Kathryn R.(1984)。The Strategic Exit Decision: Additional Evidence。Competitive Strategic Management。Englewood Cliff, N. J.：Prentice-Hall。 | | 3. | MacMillan, I. C.(1984)。Seizing Competitive Initiative。Competitive Strategic Management。Englewood Cliffs, N.J.：Prentice-Hall。 | | 4. | Spence, A. M.(1984)。Competition, Entry, and Antitrust Policy。Competitive Strategic Management。Englewood Cliffs, N. J：Prentice-Hall。 | |