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B.(1976)。News media exposure, political knowledge and campaign interest。Journalism Quarterly，53(2)，231-237。 | | 8. | Bradburn, N. M.、Rips, L. J.、Shevell, S. K.(1987)。Answering autobiographical questions: the impact of memory and influence on surveys。Science，236，157-161。 | | 9. | Douglas, D.、Westley, B.、Chaffee, S.(1970)。An information campaign that changed community attitudes。Journalism Quartely，47，479-487。 | | 10. | Cohen, B. H.(1966)。Language comprehension in old age。Cognitive Psychology，11，412-429。 | | 11. | Groves, R. M.(1978)。On the mode of administering a questionnaire and responses to open-ended items。Social Science Research，7，257-271。 | | 12. | Clarke, P.、Fredin, E.(1978)。Newspaper, television and political reasoning。Public Opinion Quarterly，42，143-160。 | | 13. | Grunig, J. E.(1978)。Defining publics in public relations: the case of a suburban hospital。Journalism Quarterly，55(1)，109-118。 | | 14. | Hanneman, G. J.、McEwen, W. J.、Coyne, S. A.(1973)。Public Service Advertisements on television。Journal of Broadcasting，17，387-404。 | | 15. | Maccoby, N.、Farquhar, J.、Wood, P.、Alexander, J.(1977)。Reducing the risk of cardiovascular disease: effects of a community-based campaign on knowledge and behavior。Journal of Community Health，3，100-114。 | | 16. | Lynn, J. R.(1973)。Perception of public service advertising: source, message and receiver effects。Journalism Quarterly，50，673-679。 | | 17. | Hyman, H. E.、Sheatsley, P. B.(1947)。Some reasons why information campaigns fail。Public Opinion Quarterly，11，412-423。 | | 18. | Lynn, J. R.(1974)。Effects of persuasive appeals in public service advertising。Journalism Quarterly，51，622-630。 | | 19. | McClure, R. D.、Patterson, T. E.(1974)。Television news and political advertising: the impact of exposure on voter beliefs。Communication Research，1，3-31。 | | 20. | McLeod, J. M.、Mcdonald, D. G.(1985)。Beyond simple exposure: media orientations and their impacts on political process。Communication Research，12，3-33。 | | 21. | O'Keefe, G. J.(1985)。"Taking a bite out of crime": the impact of a public information campaign。Communication Research，12，147-178。 | | 22. | Robertson, L. S.、Kelly, A. B.、Wixom, C. W.、Eiswirth, R. S.、Haddon, W. Jr.(1974)。A controlled study of the effect of television messages on safety belt use。American Journal of Public Health，64，1071-1080。 | | 23. | O'Keefe, M. T.(1971)。The anti-smoking commercials: a study of television's impact on behavior。Public Opinion Quarterly，35，248-257。 | | 24. | Palmgreen, Philip(1979)。Mas media use and political knowledge。Journalism Monograph，61。 | | 25. | Robertson, L.(1976)。The great seat belt campaign flop。Journal of Communication，26，41-45。 | | 26. | Schmeling, D. G.、Wotring, C. E.(1980)。Making anti-drug abuse advertising work。Journal of Advertising Research，20，33-37。 | | 27. | Robinson, Michael J.(1976)。Public affairs TV and the growth of political malaise: the case of selling Pentagon。American Political Science Review，70，409-432。 | | 28. | Schmeling, D. G.、Wotring, C. E.(1976)。Agenda-setting effects of drug abuse public service ads。Journalism Quarterly，53，743-746。 | | 29. | Schaine, C.、Sundel, M.(1978)。A community mental health innovation in mass media preventive education: the alternatives projects。American Journal of Community Psychology，6，573-581。 | | 30. | Udry, J.、Clark, L.、Chase, C.、Levy, M.(1972)。Can mass media advertising increase contraceptive use?。Family Planning Perspectives，4，37-44。 | | 31. | Warner, K.(1977)。The effects of the anti-smoking campaign on cigarette consumption。American Journal of Public Health，67，645-650。 | | 32. | Tan, A.、Percy, V.(1976)。Mass media exposure, public affairs knowledge and black militancy。Journalism Quarterly，53，271-279。 | 圖書| 1. | Gunter, B.(1987)。Poor Perception: Misunderstanding and Forgetting Broadcast News。NJ：Lawrence Erlbaum Associates。 | | 2. | Robinson, John P.、Levy, Mark R.(1986)。The Main Source: Learning from Television News。Sage。 | | 3. | Kearney, M.(1984)。World view。Novato, California：Chandler & Sharp。 | | 4. | Groves, R. M.、Kahn, R. L.(1979)。Surveys by Telephone: A National Comparison with Personal Interviews。New York：Academic Press。 | | 5. | Paletz, D. L.、Pearson, R. E.、Willis, D. L.(1977)。Politics in Public Service Advertising on Television。New York：Praeger。 | 單篇論文| 1. | McLeod, J. M.，Amor, D.，Kosicki, M. K.(1987)。Images of the media, orientations to the world: where do public images of mass media news come from?，Montreal。 | | 2. | McLeod, J. M.，Kosicki, G. K.(1986)。Paying attention to the concept of attention in mass media research，Chicago, IL。 | | 3. | O'Keefe, G. J.，Reid-Nash, K.(1986)。The Uses and effects of Public Service Advertising，Chicago, IL。 | | 4. | O'Keefe, G. J.，Mendelsohn, H.，Liu, J.(1980)。The audiences for Public Service Advertising: an exploratory view，Boston, MA。 | | 5. | McLeod, J. M.，Pan, Z.，Rucinski, D. M.(1988)。Processing news and advertising: same strategies and same effects?，Portland, Oregon。 | 圖書論文| 1. | Craik, F. I. M.、Simon, E.(1980)。Age difference in memory: the roles of attention and depth of processing。New Directions in Memory and Aging。NJ：Lawrence Erlbaum。 | | 2. | Gurnig, J. E.、Hunt, T.(1984)。Identifying organizational linkages to publics。Managing Public Relations。New York：CBS College Publishing。 | | 3. | McGuire, W. J.(1978)。An information processing model of advertising effectiveness。Behavioral and Management Sciences in Marketing。New York：Ronald Press。 | | 4. | Sudman, S.(1983)。Applied sampling。Handbook of Survey Research。New York：Academic Press。 | | 5. | Winocur, G.(1981)。Learning and memory deficits in institutionalized and noninstitutionalized old people: an analysis of interference effects。Aging and Cognitive Processes。New York：Plenum Press。 | |