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題名：公共關係：理論、策略與研究實例
作者：孫秀蕙 引用關係
出版日期：2009
出版項：臺北:正中
集叢：教育世家;大學館,BD107
ISBN：9789570918502
主題關鍵詞：公共關係
學門：傳播學
資料類型：專書
相關次數：
  • 被引用次數被引用次數:期刊(73) 博士論文(10) 專書(5) 專書論文(1)
  • 排除自我引用排除自我引用:73
  • 共同引用共同引用:0
  • 點閱點閱:92
期刊論文
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2.Sun, H.、Lau, T. Y.、Kuo, R.(2002)。The Internet as a public relations medium: an exploratory study of PR professionals in Taiwan。Asia Pacific Media Educator，12/13，168-184。  new window
3.Hurme, Pertti(2001)。Online PR: Emerging organizational practice。Corporate Communications，6(2)，71-75。  new window
4.Esrock, Stuart L.、Leichty, Greg B.(1998)。Social Responsibility and corporate web pages: Self-Presentation or agenda-setting?。Public Relations Review，24(3)，305-319。  new window
5.Mitroff, Ian I.(1994)。Crisis management and environmentalism: A natural fit。California Management Review，36(2)，101-113。  new window
6.Sturges, David L.(1994)。Communicating through Crisis: A Strategy for Organizational Survival。Management Communication Quarterly，7(3)，297-316。  new window
7.Ogan, C.(1993)。Listserver Communication During the Gulf War: What Kind of Medium is the Electronic Bulletin Board。Journal of Broadcasting & Electronic Media，37(2)，177-196。  new window
8.Hill, L. N.、White, C.(2000)。Public relations practitioners' perception of the World Wide Web as a communications tool。Public Relations Review，26(1)，31-51。  new window
9.Chiagouris, Larry、Wansley, Brant(2000)。Branding on the Internet。Marketing Management，9(2)，34-38。  new window
10.Morris, M.、Ogan, C.(1996)。The Internet as mass medium。Journal of Communication，46(1)，39-50。  new window
11.Coombs, W. T.(1998)。The Internet as Potential Equalizer: New Leverage for Confronting Social Irresponsibility。Public Relations Review，24(3)，289-303。  new window
12.Wesley, B. H.、MacLean, M.(1957)。A conceptual model for mass communication research。Journalism Quarterly，34(1)，31-38。  new window
13.Newhagen, J. E.、Rafaeli, S.(1996)。Why communication researchers should study the Internet: A dialogue。Journal of Communication，46(1)，4-13。  new window
14.Thomsen, Steven R.(1997)。Public relations in the new millennium: Understanding the forces that are reshaping the profession。Public Relations Quarterly，42(1)，11-17。  new window
15.Botan, C.(1992)。International public relations: Critique and reformulation。Public Relations Review，18(2)，149-160。  new window
16.Leichty, G.、Springston, J.(1993)。Reconsidering public relations models。Public Relations Review，19(4)，327-339。  new window
17.Grunig, J. E.(1990)。Theory and practice of interactive media relations。Public Relations Quarterly，35(2)，18-23。  new window
18.Mendelsohn, H.(1973)。Some Reasons Why Information Campaigns Can Succeed。Public Opinion Quarterly，37，50-61。  new window
19.Grunig, J. E.、Grunig, L. A.(1991)。Conceptual differences in public relations and marketing: The case of health-care organizations。Public Relations Review，17(3)，257-278。  new window
20.Bobbit, R.(1995)。An internet primer for public relations。Public Relations Journal，40(3)，27-32。  new window
21.Miller, R.(1995)。Going inside with the internet。Communication World，12(10)，23-25。  new window
22.Dominick, J. R.(1981)。Business Coverage in Network Newscasts。Journalism Quarterly，58，179-185+191。  new window
23.December, J.(1996)。Units of analysis for Internet communication。Journal of Communication，46(1)，14-38。  new window
24.Schneider, L. A.(1985)。The Role of Public Relations in Four Organizational Types。Journalism & Mass Communication Quarterly，62(3)，567-594。  new window
25.Palmer, J. W.、Griffith, D. A.(1998)。An Emerging Model of Web Site Design for Marketing。Association for Computing Machinery，41(3)，44-51。  new window
26.Newcomb, T.(1953)。An approach to the study of communication acts。Psychological Review，60，393-404。  new window
27.Flanagin, A. J.(2000)。Social pressures on organizational website adoption。Human Communication Research，26(4)，618-646。  new window
28.McLeod, Jack M.、Chaffee, Steven H.(1973)。Interpersonal Approaches to Communication Research。American Behavioral Scientist，16(4)，469-499。  new window
29.呂之蕙(20060700)。傳播與管理研究，6(1)，101-130。  延伸查詢new window
30.翁秋平(19961200)。種子網路(SEEDNet)現況與未來發展。資訊與教育，56，8-11。  延伸查詢new window
31.孫秀蕙(19961100)。選民的傳播形態對政治行為的影響：以1996年總統大選為例。選舉研究，3(2)，71-105。new window  延伸查詢new window
32.孫秀蕙(19950100)。公關理論中的「雙向對等性溝通模式」再省思。廣告學研究，5，185-201。new window  延伸查詢new window
33.孫秀蕙(20040100)。建立企業網頁公關效果評估指標--以2002年臺灣五百大服務業為例。廣告學研究，21，1-28。new window  延伸查詢new window
34.孫秀蕙(20000700)。網路時代的企業公關--格魯尼模式的理論性重構。廣告學研究，15，1-25。new window  延伸查詢new window
35.郭國燦(19961200)。網際資訊網路(HiNet)的現況與展望。資訊與教育，56，12-16。  延伸查詢new window
36.梁在平(19730300)。現階段我國公共關係問題與公共關係教育途徑的商榷。新聞學報，1，38-41。  延伸查詢new window
37.褚家玲(19720200)。公共關係教育的趨勢。新聞聯繫月刊，8(2)，7-8。  延伸查詢new window
38.蔡松齡(1993)。1993年公關新趨勢。廣告雜誌，1993(2月號)，114-122。  延伸查詢new window
39.Aldoory, L.、Toth, E. L.(2000)。An exploratory look at graduate public relations education。Public Relations Review，26(1)，115-125。  new window
40.Benoit, W. L.、Brinson, S. L.(1999)。Queen Elizabeth' s image repair discourse: Insensitive royal or compassionate queen。Public Relations review，25(2)，145-156。  new window
41.Boynton, L. A.、Imfeld, C.(2004)。Virtual issues in traditional texts: How introductory public relations textbooks address Internet technology issues。Journalism & Mass Communication Educator，58(4)，330-342。  new window
42.Briggs, J. E.、Fleming, C. A.(1994)。A survey of master' s programs diversity。Journalism Educator，49，16。  new window
43.Brinson, S. L.、Benoit, W. L.(1999)。The Tarnished Star: Restoring Texaco's Damaged Public Image。Management Communication Quarterly，12，483-510。  new window
44.Chen, Q.、Wells, W. D.(1999)。Attitudes toward the site。Journal of Advertising Research，39，27-37。  new window
45.Cornelissen, J. P.、Lock, Andrew R.、Gardner, H.(2001)。The organization of external communication disciplines: An integrative framework of dimensions and determinants。International Journal of Advertising，20(1)，67-88。  new window
46.Evans, R. I.、Rozelle, R. M.、Lasater, F. M.、Demogbroski, T. M.、Allen, B. P.(1970)。Fear arousal, persuasion, and actual versus implied behavioral change: New perspectives utilizing a real-life dental-hygiene program。Journal of Personality and Social Psychology，16，220-227。  new window
47.Gieber, W.、Johnson, W.(1961)。The City Hall beat: A study of reporters and source。Journalism Quarterly，38，289-297。  new window
48.Gleason, M.(19970120)。Edelman sees niche in web public relations。Advertising Age，68(3)，30。  new window
49.Gower, K. K.、Cho, J.(2001)。Use of the Internet in the public relations curriculum。Journalism , Mass Communication Educator，56(2)，81-92。  new window
50.Gustafson, R. L.、Thomsen, S. R.(2001)。Merging the teaching of public relations and advertising onto the information superhighway。Public Relations Quarterly，41(1)，38-42。  new window
51.Heath, R. L.(1998)。New communication technologies: an issues management point of view。Public Relations Review，24(3)，273-288。  new window
52.Huang, Y. H.、Lin, Y. H.、Su, S. H.(2005)。Crisis communicative strategies in Taiwan: Category, continuum, and cultural implication。Public Relations Review，31(2)，229-238。  new window
53.Hyman, H. E.、Sheatsley, P. B.(1947)。Some reasons why information campaigns fail。Public Opinion Quarterly，37，171-191。  new window
54.Johnson, M. A.(1997)。Public relations and technology: Practitioner perspectives。Journal of Public Relations Research，9(3)，213-236。  new window
55.Kauffman, J. B.、Kesner, I. F.、Hazen, T. L.(1994)。The myth of full disclosure: A look at organizational communication during crisis。Business Horizon，37，29-39。  new window
56.Kent, M. L.、Taylor, M.(1998)。Building dialogic relationships through the World Wide Web。Public Relations Review，24(3)，321-334。  new window
57.Lee, J. M.(2000)。Assessing web site effectiveness。Direct Marketing，63，30-33。  new window
58.Marken, G. A.(2005)。To blog or or not to blog. That is the question?。Public Relations Quarterly，50(3)，31-33。  new window
59.Mickey, T. J.(1998)。Selling the Internet: A cultural studies approach to public relations。Public Relations Review，24(3)，335-349。  new window
60.Mitchell, R. K.、Agle, B. R.、Wood, D. J.(1997)。Toward a theory of stakeholder identification and salience: Defining the principles of who and what really counts。Academy of Management Review，22，853-886。  new window
61.Murphy, P.(1987)。Using games as a model for crisis communications。Public Relations Review，13(4)，19-28。  new window
62.Murphy, P.、Dee, J.(1992)。Conflict between Du Pont and Greenpeace: The dynamics of conflict between corporations and activist groups。Journal of Public Relations Research，4(1)，3-20。  new window
63.Neil, B.(2000)。Crisis management and the Internet。Ivey Business Journal January/February，January/February，1-4。  new window
64.Padgett, R.(2006)。Better public relations on websites。The Education Digest，71(5)，54-55。  new window
65.Pearson, R.(1989)。Albert J. Sullivan's theory of public relations ethics。Public Relations Review，15(2)，52-62。  new window
66.Phillips, D.(2002)。Super-themes for PR evaluation。Communication Management，6，368-386。  new window
67.Porter, L. V.、Sallot, L. M.、Cameron, G. T.、Shamp, S.(2001)。New technologies and public relations: Exploring practitioners use of online resources to earn a seat at the management table。Journalism and Mass Communication Quarterly，78(1)，172-190。  new window
68.Porter, L. V.、Sallot, L. M.(2003)。The Internet and public relations: Investigating practitioners roles and World Wide Web use。Journalism and Mass Communication Quarterly，80(3)，603-622。  new window
69.Ryan, B.、Gross, N.(1943)。The diffusion of hybrid seed com in two Iowa communities。Rural Sociology，8，15-24。  new window
70.Schlesinger, P.(1989)。Trom production to propaganda?。Media, Culture and Society，11，283-306。  new window
71.Sen, S.、Padmanabhan, B.、Tuzhilin, A.、White, N.、Stein, R.(1998)。On the analysis of web site usage data: How can we learn about the consumer from web log files。European Journal of Marketing，32(7)，688-702。  new window
72.Spataro, M.(1998)。Net relations: A fusion of direct marketing and public relations。Direct Marketing，61(4)，16-19。  new window
73.Sriramesh, K.(1992)。Societal culture and public relations: Ethnographic evidence from India。Public Relations Review，18(2)，201-211。  new window
74.Thomsen, S. R.(1996)。@Work in cyberspace: Exploring practitioner use of the PRForum。Public Relations Review，22(2)，115-132。  new window
75.Waite, K.、Harrison, T.(2002)。Consumer expectations of online information provided by bank website。Journal of Financial Services Marketing，6，309-322。  new window
76.Weaver, D. H.、Wilhoit, G. C.(1980)。News media coverage of U. S. senators in four congresses, 1953-1974。Journalism Monograph，67。  new window
77.White, C.、Raman, N.(1999)。The worldwide web as a public relations medium: The use of research, planning, and evaluation in web site development。Public Relations Review，25(4)，405-419。  new window
78.Wolfsfeld, G.(1991)。Media, protest and political violence: A transnational analysis。Journalism Monograph，127。  new window
79.Cook, T. D.、Gruder, C. L.、Hennington, K. M.、Flay, B. R.(1979)。History of the sleeper effects: Some logical pitfalls in accepting the null hypothesis。Psychological Bulletin，86，662-679。  new window
80.Damanpour, Fariborz(1987)。The Adoption of Technological, Administrative, and Ancillary Innovations: Impact of Organizational Factors。Journal of Management，13(4)，675-688。  new window
81.翁秀琪、孫秀蕙(19941100)。選民的媒介使用行為及其政治知識、政黨偏好與投票行為之間的關聯--兼論臺灣媒體壟斷對政治認知與行為之影響。選舉研究，1(2)，1-25。new window  延伸查詢new window
82.孫秀蕙(19950500)。比較臺灣省選民傳統媒體與新媒體的使用對政治行為的影響--以民國83年臺灣省長選舉為例。選舉研究，2(1)，93-118。new window  延伸查詢new window
83.孫秀蕙(19970700)。網際網路與公共關係：理論與實務運用模式的思考。廣告學研究，9，159-181。new window  延伸查詢new window
84.Benoit, William L.(1997)。Image Repair Discourse and Crisis Communication。Public Relations Review，23(2)，177-186。  new window
85.Ha, Louisa、James, E. Lincoln(1998)。Interactivity Reexamined: A Baseline Analysis of Early Business Web Sites。Journal of Broadcasting and Electronic Media，42(4)，457-474。  new window
86.黃懿慧(2001)。危機回應：淺談形象修復策略。公關雜誌，42，38-41。  延伸查詢new window
87.Damanpour, Fariborz(1991)。Organizational innovation: A meta-analysis of effects of determinants and moderators。The Academy of Management Journal，34(3)，555-590。  new window
88.Petty, Richard E.、Cacioppo, John T.、Goldman, Rachel(1981)。Personal Involvement as a Determinant of Argument-Based Persuasion。Journal of Personality and Social Psychology，41(5)，847-855。  new window
89.孫秀蕙(20050700)。初探網路謠言中「女性」符號運作：以東森新聞臺「網路追追追」為例。廣告學研究，24，1-29。new window  延伸查詢new window
90.孫秀蕙(19980700)。公關研究典範的停滯與變遷--以有線電視系統的社區公關運作模式分析為例。廣告學研究，11，117-146。new window  延伸查詢new window
91.孫秀蕙(19930100)。公共關係活動效果初探--閱聽人對公益廣告的認知與學習效果研究。廣告學研究，1，181-209。new window  延伸查詢new window
92.翁秀琪、孫秀蕙(19950700)。性別政治?--從民國八十二年臺灣地區縣、市長選舉看性別、傳播與政治行為。新聞學研究，51，87-111。new window  延伸查詢new window
93.吳宜蓁(19930400)。遊戲理論--一個新的公共關係研究典範簡介。傳播文化，1，203+205-220。new window  延伸查詢new window
94.McCombs, Maxwell E.、Shaw, Donald L.(1972)。The Agenda-setting Function of Mass Media。The Public Opinion Quarterly，36(2)，176-187。  new window
95.Turk, J. V.(1986)。Information subsidies and media content: a study of public relations influence on the news。Journalism Monographs，100(12)，1-29。  new window
會議論文
1.Pavlik, J. V.(1989)。The concept of symmetry in the education of public relations practitioners。The meeting of the International Communication Association，(會議日期: May 1989)。San Francisco, CA。  new window
2.Grunig, J. E.、Grunig, L. A.(1996)。Implications of symmetry for a theory of ethics and social responsibility in public relations。Meeting of The Public Relations Interest Group, International Communication Association。Chicago, IL。  new window
3.胡馨如(2006)。培養公關將才。第十四屆中華民國廣告暨公共關係國際學術與實務研討會：公共關係教育者的對談。  延伸查詢new window
4.Dozier, D. M.(1989)。Importance of the concept of symmetry and its presence in public relations practice。The meeting of the International Communication Association。San Francisco：Vintage。  new window
5.Hellweg, S. A.(1989)。The application of Grunig' s symmetry-asymmetry Public Relations models to internal communication systems。The meeting of the International Communication Association。San Francisco。  new window
6.Kent, M. L.、Taylor, M.、White, W. J.(20020700)。The relationship between web site design and organizational responsiveness to stakeholders。The Public Relations Division of International Communication Association annual conference。Seoul。  new window
研究報告
1.王石番、陳世敏、須文蔚(1996)。傳播教育課程規劃研究。台北：國立政治大學新聞系。  延伸查詢new window
2.鄭瑞城、林元輝、孫秀蕙、侯志欽(1998)。國立政治大學傳播學院前段不分系及學程規劃案。台北：國立政治大學傳播學院。  延伸查詢new window
學位論文
1.李禮君(1998)。網路中的女性集結與動員﹕以女權上路新聞網與女性主義BBS站為例(碩士論文)。國立臺灣大學。  延伸查詢new window
2.吳苑如(2001)。網站互動性與企業公關管理之研究(碩士論文)。國立交通大學。  延伸查詢new window
3.郭書祺(2001)。企業運用網路公關之研究初探---從電腦中介傳播談起(碩士論文)。國立交通大學。  延伸查詢new window
4.鄭阿雪(2002)。網路公共關係運作機制之研究(碩士論文)。長榮管理學院。  延伸查詢new window
5.林瑜芬(1993)。核四爭議中台電公司與環保聯盟衝突互動之研究：以博奕理論(Game Theory)為分析架構(碩士論文)。輔仁大學。  延伸查詢new window
圖書
1.Haig, Matt、李璞良(2001)。數位公關--成本少效率高的網路PR實務。台北：商智文化。  延伸查詢new window
2.McQuail, Denis、Windahl, Sven(1981)。Communication models for the study of mass communications。Longman。  new window
3.de Pool, Ithiel Sola(1990)。Technologies without boundaries: on telecommunications in a global age。Cambridge, Ma：Harvard University Press。  new window
4.Rice, R. E.、Paisley, W. J.(1981)。Public Communication Campaigns。Beverly Hills, CA：Sage。  new window
5.徐美苓(2001)。愛滋病與媒體。臺北：巨流。new window  延伸查詢new window
6.Tucker, K.、Derelian, Doris(1989)。Public Relations Writing: A Planned Approach For Creating Results。Englewood Cliffs, NJ：Prentice Hall。  new window
7.沈征郎(1992)。實用新聞編採寫作。台北：聯經。  延伸查詢new window
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11.Middleberg, D.(2001)。Winning PR in the Wired World: Powerful Communications Strategies for the Noisy Digital Space。New York, NY：McGraw Hill。  new window
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15.Merton, Robert K.、Fiske, Marjorie、Kendall, Patricia L.(1990)。The Focused Interview--A Manual of Problems and Procedures。New York：Free Press。  new window
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17.Katz, E.、Lazaresfeld, P. F.(1955)。Personal Influence: The Party Played by People in the Flow of Mass Communications。New York, NY：The Free Press。  new window
18.Dillman, D. A.(1978)。Mail and Telephone Surveys: The Total Design Method。John Wiley and Sons。  new window
19.Cantril, H.、Gaudet, H.、Hertzog, R.(1940)。The Invasion from Mars: A Study in the Psychology of Panic。Princeton, NJ：Princeton University Press。  new window
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27.Salmon, C. T.(1989)。Information campaigns: Balancing social values and social change。Newbury Park, CA：Sage。  new window
28.卜大中、康綠島、康美鳳(1992)。第八類接觸。臺北：時報。  延伸查詢new window
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其他
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