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題名:公共圖書館服務行銷之研究
書刊名:臺北市立圖書館館訊
作者:溫仁助
出版日期:1995
卷期:13:1
頁次:頁77-94
主題關鍵詞:行銷公共關係MarketingPublic relation
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:28
期刊論文
1.Lee, Chang C.(19920300)。Marketing Strategies for the Academic Library。教育資料與圖書館學,29(3),239-246。  new window
2.Paisley, W. J.(1986)。Information Needs and Uses。Annual Review of Information Science and Technology,3,1-30。  new window
3.Baldock, Carole(1993)。Marketing Libraries: A Survival Course?。Library Management,14,5。  new window
4.Kotler, Philip、Levy, Sidney J.(1969)。Broadening the Concept of Marketing。Journal of Marketing,33(1),10-15。  new window
5.Condous, Crystal(1983)。Non-profit Marketing: Libraries' Future?。Aslib Proceedings,35,407。  new window
6.Cavill, Patricia M.(1983)。If It Works for Coca Cola。Canadian Library Journal,140,255。  new window
7.Wood, Douglas(1984)。Improving Your Image: How to Promote a Library or Information service。Aslib Proceedings,36,402。  new window
8.Usherwood, B.(1991)。The Visible Library in the 90's。Assistant Librarian,84,182。  new window
9.Greiner, Joy(1990)。Marketing Public Library Services。Public Libraries,29,16。  new window
10.Seddon, Sandra(1990)。Marketing Library and Information Services。Library Management,11,35。  new window
11.Weigand, R.(1977)。Fit Products and Channels to Your Markets。Harvard Business Review,54,95。  new window
12.Sager, Donald(1992)。Image, Public Service, and the Library Police。Public Libraries,31,76。  new window
13.Cohen, Elaine(1980)。Designing Libraries to Sell Services。Wilson Library Bulletin,55,190。  new window
14.Norton, Alice(1984)。Library Public Relations: New Opportunities in a Growing Field。Library Trends,32,292。  new window
15.Ford, Sylverna(1988)。The Library Newsletter: Is It for You?。College and Research Library News,49,679。  new window
16.(1993)。Actors, Writers, Sports Stars Agree: Libraries do Change Lives。American Libraries,24,306。  new window
17.Edinger, Joyce A.(1980)。Marketing Library Services: Strategy for Survival。College and Research Libraries,41,323-332。  new window
圖書
1.Kotler, Philip(1985)。行銷學精論。臺北市。  延伸查詢new window
2.王志剛、陳正男、陳麗秋(1987)。行銷學。臺北:華泰文化事業股份有限公司。  延伸查詢new window
3.Sherman, Steve(1980)。ABC's of Library Promotion。Metuchen, New Jersy。  new window
4.Kotler, Philip、陳正男、王志剛(1987)。行銷學原理。臺北:華泰書局。  延伸查詢new window
5.湯濱、Cutlip, S. M.、Center, A. H.、Broom, G. M.(1991)。有效公共關係。臺北:五南書局。  延伸查詢new window
6.Schmidt, James(1987)。Marketing the Modern Information Centre。Marketing the Modern Information Centre。New York。  new window
7.Barber, Peggy(1983)。National Library Week-A few Words from the Sponsor。Persuasive Public Relations for Libraries。Chicago。  new window
8.Kotler, P.。Marketing for Nonprofit Organizations。Marketing for Nonprofit Organizations。  new window
9.Frey。Marketing Handbook。Marketing Handbook。  new window
10.Dalrymple, Douglas J.、Parsons, Leonard J.(1976)。Marketing Management: Text and Cases。Marketing Management: Text and Cases。Santa Barbara。  new window
 
 
 
 
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